10 Things Not to Do When Making an Elevator PitchJanuary 22, 2012 12:38 pm Article PR, Media Savvy 101
When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply. And my tips is among the ten showcased in this article.
When I review queries, here are questions I ask myself:
- Is the subject matter for the query RELEVANT TO MY EXPERTISE?
- Do I have something of value to add to the conversation?
- Would showing up in connection with this topic reflect well on my brand, reputation, and ways of being of service?
If my answers are YES, I jump in and offer my compelling, concise, and useful reply, along with a link to my bio/credentials and my contact information. I review exactly what the query is asking for, and I deliver as requested. Making it easy for the reporter to write a great story is always my priority. It’s a pretty good approach that pays ongoing and visible rewards. One good thing just about always leads to many others.
Have you replied to a media query lately to welcome great results? New clients? New ezine opt-ins? New speaking invitations? Follow up media interviews? Let me hear from you so we can inspire people around the globe to have some of the success you are having!