September 28, 2007
PR in Action, PR Success Stories
It’s a great day for GoMobile Advertising, a Kent-based company that offers eye-catching trucks with floor-to-ceiling windows that travel the streets of Seattle and beyond to build buzz for clients’ businesses, causes, and promotions. The company earned a story on the front page of the business section of today’s Seattle Times. Here is the link:
The folks at GoMobile have been powerful advocates for my Authentic Visibility message and have had me speak before their U.S. affiliates to spread the word about do-it-yourself publicity. Clearly, they are taking their own advice and earning front page business coverage in the process. Hurray!
Also making news today within the same Seattle Times retail report is Affirmagy for its courage campaign to raise money for breast cancer research and education, while offering encouragement to those newly diagnosed with breast cancer.
Seattle-based Affirmagy, which sells blankets with inspirational messages, hopes to raise money next month to fight breast cancer by promising to donate $7.99 for every $39.95 purchase of a pink “Courage” wrap and “Chicken Soup for the Breast Cancer Survivor’s Soul” book. Donations will go to Susan G. Komen for the Cure in recognition of National Breast Cancer Awareness Month next month. The blanket’s sayings include “I will not give up” and “My courage makes me brave.” To learn more, go to www.affirmagy.com.
If ever there was a cause to support at the right time, this is it. Please visit Affirmagy’s Website and purchase a bundle or two or five for women you have never met who need the courage and encouragement that this special gift delivers in a way that really inspires.
September 26, 2007
Media Savvy 101
If you’d like to participate in the virtual Women’s Media Summit coming up next month and gain access to great insights from PR experts from around the nation to support your business success, today is your lucky day.
Respond to this post AND offer a comment about how this blog is supporting your success. I’ll give away five passes to the first five people to respond.
You can read all about this virtual event taking place October 17 – 20 by visiting www.womensmediasummit.com.
And, if you haven’t yet subscribed to the Authentic Visibility ezine, please do. In return, you’ll get the sassy, informative special bonus report called “How NOT to Shoot Yourself in the Foot with a Bad Headshot” delivered to you as an immediate download.
September 25, 2007
Media Savvy 101
My good friend, colleague, and co-collaborator Zita Gustin had a great teleseminar about how to be the go-to person in your field. I’d like to offer that audio file to you as my gift.
Just download the file via this link and listen in for useful tips to support your own quest to become the expert in your field:
I invite you to share this audio file with people you know who are curious about how to build the buzz about their expertise.
If you have comments to share, please post them to this blog. I’d love to know how this information serves you.
Speaking of which, would you have interest in attending a half-day workshop on the nuts and bolts of doing your own publicity? I am thinking about offering something like this in October and November and would love to learn your biggest areas of interest so I can create the perfect format to meet your needs. Let me know your thoughts!
Make today a great day!
September 24, 2007
Media Savvy 101
Today the blog at www.womensmediasummit.com offers a generous selection of sample tips from me to inspire your local publicity success, and I invite you to check them out.
This virtual conference takes place October 17, 18, 19, and 20 and features a variety of top PR experts from across the U.S. to empower your quest to get seen, heard, and celebrated in your own backyard and beyond. If you want to learn more and register, click here:
And, if you want more sassy, proven, and powerful tips to help you take your story from the darkness to the media spotlight, visit this link:
Finally, I was introduced to a fun Internet site that makes it easy to see how well your name is showing up in Google as compared to your best competitor, co-collaborator, or spouse. The visuals are a hoot for sure. Visit www.googlefight.com, and get your week started off with a grin.
September 20, 2007
Media Savvy 101
Are you still using that great photo of yourself from ten years ago on your Website? Is a tree growing from your head? Does your make-up and hair style scream 1985? If you’ve answered “YES” to these questions, it’s time take action to put your best face forward.
I’ve written a sassy, informative special report you can have as my gift, just for subscribing to my free Authentic Visibility ezine. Sign up today and you’ll get the essential tips you need to put your best face forward in a way that people beyond your mother will notice. Check out my photos through the years, just for grins:
These photos reinforce the importance of updating images as time marches on and hair styles change. Are your photos up to date? Think about it and get into action.
For more great tips like this one, click here:http://www.mainstreetmediasavvy.com/mediasavvytogo.htm
September 19, 2007
I met Doug Converse at the Mental Journey to Millions Reunion event on September 8, 2007. He shared his commitment to help build a hospital in Haiti to honor the life of his best friend, Dr. Rich Tucker, who died tragically before he could complete his missionary work there.
Douglas wasn’t sure how to give his dream wings to fly, so I started chatting about potential media opportunities. Doug said Dr. Tucker was a very prominent and beloved citizen in the Wenatchee, Washington community. I suggested he visit the online archives at The Wenatchee World and search for stories that had already been written about his fallen friend. And, I suggested he get in touch with the reporter who last wrote about him to share his intentions. Doug called me just the other day to report that he did exactly as I suggested, and the reporter was planning to meet with to write a story for the newspaper. I also helped Doug get in touch with Paul Casey, who hosts a radio program called Small Business Innovators on 1150 a.m. Alternative Talk Radio. Doug followed up with Paul, told him his intentions, and Paul interviewed him on the spot.
That chance meeting between me and Doug on a Saturday afternoon gave Doug the access to the storytellers who could bring his intentions to life. The good news is that his story will soon take flight with the aid and reach of the Wenatchee World and the Small Business Innovators Radio Show. That will mean the world to Doug as real work begins on building that hospital wing in Dr. Rich Tucker’s honor another world away.
If you would like to contribute to Doug’s quest to build this hospital in Dr. Tucker’s name, get in touch with him at email@example.com.
September 18, 2007
Michelle Price of www.athirdmind.com has been a tremendous resource in launching my presence in the blogosphere, and I am so grateful for her expertise. I know many others are giving serious thought to launching a blog, yet unclear about where to start.
From my perspective, the first step is to connect with an expert who can get the job done while serving your interests in a winning way. Michelle is that person for me. Literally dozens of people have told me over the last couple of years that I needed to launch a blog. It wasn’t until Michelle took a genuine interest and explained how it would serve me that I felt compelled to make the leap.
Michelle believes that the Internet is the Law of Attraction in action. “When you find what you want based on the right words, it is very powerful. As you refine your search words, you get better and better information. The World Wide Web is a place where you can activate the Law of Attraction in a specific way to bring you the people you most want to work with.”
That is a big idea. How many times have you lamented that you just want more of the right clients to show up? The blog helps ease that pain. As you show up in an authentic way via your blog posts, you immediately attract more of the right people and have more opportunities to do more of what you love. In the first 20 days, my blog traffic has surpassed the traffic at my traditional website, and that site has been “live” since March of 2005!
Michelle offers many qualities that making working with her a pleasure. She is strategic. She loves to maximize things that are already working. She has fabulous ideas. Michelle relates to people in an extraordinary, genuine way. And, once goals for a project are established, she gets into action to create winning results.
Michelle believes that a blog gives you traction in the marketplace and leverages what you are in the world. She wants to work with women who have developed products or those who are action oriented and ready to go. Nothing makes her happier than to illuminate a strength and take an an expert and find what makes them most marketable. She says, “I have an uncanny ability that people can’t see themselves. I get such a kick out of doing it. I love working with authors and information product creators. Books should be worth thousands of dollars for the impact they have. These products have the potential to change lives. I operate naturally in a mode of contribution to others.”
Michelle is now co-blogging with Michelle Anton at the Weekend Entrepreneur blog and will be expanding the conversation to include information product creators. You’ll want to visit today and often to get to know her fabulous point of view. Here is a link to make it easy: http://weekend.entrepreneur.com/2007/09/12/barack-obama-linkedin-my-friend/.
She has — and continues to be — a powerful force in advancing my success, and I am so grateful. If you’d like to learn more, visit www.athirdmind.com. And, when you launch your own blog, tell me where I can find it and how Michelle made the difference!
September 17, 2007
My new “Media Savvy” column debuted in the Puget Sound Business Journal on Friday, September 14, 2007. This well respected business journal reaches 62,000 business decision makers every week. Once a month, I’ll write a column to support the readers in their quest to get seen, heard, and celebrated in their own backyards and beyond through the impact and credibility of free publicity.
Having a soapbox like this to share my expertise with others is a very, Very, VERY big deal. It’s a powerful way to serve others’ success as I serve my own.
So many business owners tell me that they want to earn a regular column in their hometown business journal. If that is your goal, start first by earning your stripes by writing regularly for a variety of media outlets in your own backyard.
That’s what I did. I’ve been a ghostwriter for top CEO’s in the Puget Sound region for years. And over the last year, I’ve served as a columnist for the Snohomish County Business Journal as I’ve shared my Authentic Visibility tips and advice.
With tenacity, focus, and keen resolve, you will soon be a published author and have a platform from which to share your expertise as you serve others.
Click here to read the first column, and tell me what you think!
September 14, 2007
Here’s a do-it-yourself publicity success story that hits close to home.
In April of 2006, Cynthia Flash of www.flashmediaservices.com wrote a story for the Seattle Times about how to pick a financial planner who is best for you.
She interviewed my husband Steve Juetten, a Certified Financial Planner professional, for the story.
Yesterday — 17 months after the story ran — a man in search of the right financial planner to serve him and his wife’s needs did a Google search for fee only financial planners in Bellevue, Washington. Guess what? The Seattle Times article in which Steve was quoted popped up. The reader visited Steve’s Website at www.finpath.com and called him to have a deeper conversation. Steve meets this potential client and his wife this morning.
This just goes to show that once stories flow to the Internet, they reside there indefinitely and offer even more opportunities to support client acquisition efforts in the future. Steve’s example proves that point.
Here is the link to the story:
September 13, 2007
Local PR Success
Public speaking can be a powerful way to build buzz about your expertise and be of service to others. Article writing for the local media packs a punch, as well. Stacy Karacostas, founder of SuccessStream and the author of a fabulous workbook that helps small business owners craft a winning marketing plan to get on the road to success, is getting a taste of the benefits first hand.
A few months ago, I alerted her and my ezine subscribers to a media opportunity in the Snohomish County Business Journal that would offer women business owners the chance to share expertise and add value to the Business Women 2007 special supplement within this local business journal. Stacy jumped on that opportunity and pitched an article about common copywriting mistakes. She earned an assignment, and the article debuted in this month’s issue of the newspaper. Read the rest…
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