My Day Office Earns Huge Ink by Following Media-Savvy-to-Go Tips

I love it when people share their media relations triumphs, and this example packs a punch.

I first met Shauna Brennan, founder of My Day Office, at a media relations presentation I gave at the invitation of Eastside Commercial Bank. She was inspired to spend $10 to purchase the Media-Savvy-to-Go Publicity Tips Booklets as a means of earning her own publicity for her new venture. She signed up to receive the Media-Savvy-to-Go ezine and started paying attention for media contacts and resources that could serve her do-it-yourself publicity goals. Read the rest…

Want to Get Known Now? Don’t Miss This!

If you want to get known, you first have to figure out a compelling way to set your offering apart from the rest before you pitch your first story. Figuring out what makes your offering unique can be challenging, and that’s why I sought out expert help to craft my “Main Street Media Savvy” message late last year. Read the rest…

Breast Cancer Charities to Get a Boost from Affirmagy and Its Customers, Just in Time for Breast Cancer Awareness Month

Kristen Marie Schuerlein, founder of Affirmagy, is a woman on a mission to make a difference for women around the world. And this week, her efforts got a boost from her hometown newspaper, the Queen Anne News.

What captures the interest of the media is a timely, newsworthy, and local connection. The good news is that Kristen has a powerful initiative brewing that satisfies all three criteria while touching hearts and minds in a big way. Read the rest…

Award Wins Pay Off in Priceless Ways

I had a pretty amazing week. I’ve been named a 2007 Member of the Year Finalist by the Women Business Owners. This is a new award to be presented by one of Seattle’s premier networking organizations for women business owners and professionals to add to its very prestigious Nellie Cashman Woman Business Owner of the Year award.

As a finalist, I was invited to attend an exclusive networking event of Nellie Cashman award finalists from the last 26 years. Read the rest…

Mental Journey to Millions Reunion Event Offers Powerful Networking Tips

I had the privilege to provide public relations services to Matthew Ferry and Thach Nguyen a few months ago as they prepared to bring their Mental Journey to Millions event to the Seattle Westin on June 22-24, 2007.

Through the power of the media and the advocacy and support of a lot of very committed people, we attracted 1,000 people to attend this inspiring event that shows people how to start living the lives of their dreams right now.

This event guides its guests to identify what is stopping them from living the lives they love to live and inspires them to get into action to achieve their dreams. A big idea they talk about something they call The Contribution Game. It is a new way of networking that focuses first on contributing to others before serving yourself. That is a powerful idea! Read the rest…

There is No “Easy Button” But You Can Earn the Buzz as the Go-To Person in Your Field. Here’s How.

The Everett Chapter of the eWomenNetwork really knows how to make its speakers feel welcome. I gave a talk on Friday, September 7 with Executive Managing Director Zita Gustin about how to build buzz and become known as the expert in your field.

The audience was so appreciative of the information and the way we presented it that we were honored with a standing ovation. That was quite overwhelming and very rewarding.

Here is a quick list of my favorite 10 ways to get known as the expert in your field. Read the rest…

A Fabulous Thing Happened on the Way to the Blog

A fabulous thing happened on the way to launching this blog. My farewell column for the Snohomish County Business Journal appeared online on August 30. It offered a link to this new blog before it officially launched on September 1.

That same day, I received a invitation to be interviewed for the Women’s Media Summit taking place October 18 and 19, 2007. Founder and CEO Heidi Richards set a “Google Alert” to find media experts. That search quickly linked to my newspaper column, and the bio box in the column directed her to the new blog.

The Women’s Media Summit is a virtual conference during which top PR industry experts including Annie Jennings and Shannon Cherry share useful publicity tips to empower women’s business success on the Web and beyond. My “Deadly Sins of Do-It-Yourself Publicity” interview has been added to the agenda.

Heidi tells me that her Website enjoys 40-50 thousand unique visitors each month, and she plans to share a link to make it easy for the visitors to learn more about the Media-Savvy-to-Go Publicity Toolkit.

Having the opportunity to contribute to her upcoming event could bode very well for expanding the reach of the hometown media message. And, it could very well invite more people to visit this blog to benefit from the information I gladly share.

If this is what happens the first day of blog launch, I can’t wait to see what happens next. Stay tuned.