February 12, 2008
Media Savvy 101
Just a quick update to report that only two spaces remain for the March 14 Publici-Tea™ half-day training event at my lovely Bellevue home. If you’ve been thinking about jump starting your 2008 publicity success with useful and proven tips, resources, and contacts to get the job done, now is the time to confirm your reservation as only two spaces remain for this inspiring, warm, and comfortable training session that takes place between 9 a.m. and 2 p.m. Visit this link to read all the fabulous testimonials and register.
By the way, the 2-29 Publici-Tea™ Press Kit Writing Workshop is sold out. I’ll have information about new dates in the coming weeks — along with testimonials from happy event guests. Stay tuned.
February 12, 2008
For Women Only
More magazine is a nationally circulated women’s magazine that targets women age 40 and beyond and inspires them to enjoy the richest years of their lives. The online media kit boasts circulation of 1.1 million readers. The magazine has a feature that highlights a woman who launched a fabulous “Second Act” in her business or career on or around her 40th birthday. Are you a candidate for a story like this? If so, craft a few brief paragraphs about how you made your transition, what inspired you to do it, and how it is going — along with your email and telephone contact information — and send them my way at firstname.lastname@example.org. If you do a stellar and complete job of telling your story in a brief, compelling, and amazing way, I’ll forward your pitch to a reporter I know who is actively seeking stories like this.
Tomorrow, one of my clients is being interviewed in consideration for just such a profile, and I submitted a pitch on my own behalf, too. Wish both of us luck!
And, if you need help crafting a powerful pitch, the Authentic Visibility Publicity Toolkit can show how. Check it out.
February 6, 2008
Local PR Success
Award Winning Interior Designer Midori Yoshikawa attended a recent Publici-Tea™ half-day training event, and it really stirred up her enthusiasm to earn the ink for her interior design business that is based in Bellevue, WA. She collaborated with a writer to create an article about designing with love in mind, and she set her intention to earn a placement in a local newspaper to bring attention to her timely design tips and suggestions. The good news is that Midori’s article will appear in the February 14 edition of her hometown newspaper — the Bellevue Reporter. She is thrilled. This local newspaper is delivered to every household in this upscale community, and residents have the discretion and interest to engage interior design services. Chances are, Midori will enjoy new inquiries and earn new engagements as a result of this hometown media placement. And, she will have earned ‘published author’ status as well as a media clip she can use to serve future clients.
What intentions have you set to earn publicity for your growing business? And, more importantly, what actions have you taken to bring your intentions to print or broadcast? If you are ready to get into the media relations game, consider attending one of the upcoming Publici-Tea™ half-day training events. The next one is March 14, and you can see all the dates and read all the glowing testimonials at this link. I’d be honored to meet you and inspire you to enjoy more local publicity success with greater ease.
February 5, 2008
If you are in the Seattle area, plan now to attend the celebration of International Networking Week at the Bell Harbor Conference Center at Pier 66 this Thursday, Feb. 7 at 6:30 p.m.
You’ll connect with professionals and business owners from a wide range of local groups ranging from BNI, eWomenNetwork, Women Business Owners, the Seattle Direct Marketing Association, and more.
The goal of International Networking Week™ is to recognize and celebrate the key role that networking plays in the development and success of businesses worldwide. The week will feature dozens of networking events around the globe, bringing together representatives of government, businesses and their communities to network and promote better understanding of effective networking.
Key networking experts will deliver special presentations filled with practical tips on how businesses can grow and succeed through effective networking practices.
International Networking Week™ is a prime opportunity to network with other business people and to learn how contact networks benefit businesses of all sizes. Events and activities are open to all business professionals, trades people, students, press representatives, government and council representatives – anyone who values business networking or would like to know more about business networking.
I think this is such a good opportunity that I am one of the event sponsors. Come meet me this Thursday. I look forward to meeting you and contributing to your success.
Click here to learn all about it!
February 5, 2008
Media Savvy 101
Now that Oprah has a new reality show coming to national TV called Oprah’s Big Give, there are new ways to earn attention for your winning ways. Those who participated in this morning’s teleconference with PR Secrets CEO Susan Harrow got an earful of great tips to earn attention for this new show, O Magazine, and the Oprah Winfrey Show. If you missed the call and want to enjoy the audio after the fact, I’ll post it to my DIY Publicity Store within a few weeks.
Susan extended a special offer to everyone on the call that I want to pass along to you. When you make the wise choice to acquire the Oprah Training Kit($147) and/or Get Into O Magazine ($197) you will receive the Sound Bite System for Success (a $99 value) as a gift. You have to mention my name — Nancy Juetten — in the comments line in order to receive this free gift. Here is the link.
Whether you feel like you’re totally or not quite ready to get on Oprah, or national TV either way is OK. Begin preparation now. Sound bites are essential to your success. And understanding how they are constructed and how to apply them naturally under pressure when you appear on TV will help you promote yourself with comfort and ease. Make your purchase before midnight EST February 12, 2008 to benefit from this special offer.
Remember, whether you are swinging for the national media or intending to earn “ink and air” in your own backyard, you are well served to follow the tips and suggestions Susan advances in her materials in your LOCAL publicity efforts. If starting at home is your priority, visit this link for tools to help you get the job done.
In the meantime, here is a link so you can learn more about Oprah’s Big Give and how you and your intentions to make the world a better place can potentially earn Oprah’s attention along with the attention of her audience.
February 4, 2008
Media Savvy 101
Did you sign up to participate in tomorrow’s sound bite teleseminar with Susan Harrow and me? If you did, you should have received an email that provides a link you must click on to opt-in to receive the teleseminar information.
If you have not yet received a reminder email about the teleclass, you are not officially registered. What you need to do is look in your spam filter or in your junk mail to find an email from PR Secrets.com. Please whitelist or put PRSecrets.com in your address book so you never miss a future email. Then, most importantly, you need to follow the link to confirm your event registration. If your initial email is lost in cyberspace or gone for good, just start over with a new registration.
Let me make it easy for you.
1) Click here to register.
2) Respond to the email you’ll receive automatically to confirm your registration.
3) Dial in tomorrow at 9:55 a.m. PST to benefit from this fabulous opportunity to learn from the best.
Technology can get the best of us from time to time. In this case, I invite you to bend and sway to make this particular event happen for you and your business. “See” you on the call tomorrow!
February 1, 2008
Oh how sweet it is. When you are the CEO and owner of Seattle Chocolate Company, getting seen, heard, and celebrated in your hometown newspaper — The Seattle Times — for your winning ways in anticipation of Valentine’s Day is a pretty sweet deal.
Check out this story that ran in the Seattle Times blog on January 28 and will also appear in this Sunday’s paper.
A few weeks ago, I called Michelle Goodman, who writes the “how did I get that cool job” feature. I said something like this:
Wouldn’t it be delightful to highlight a local CEO who owns one of Seattle’s finest chocolate companies to learn the road she traveled to earn the top spot at the company, just in time for Valentine’s Day?
In one quick sentence, I covered the ‘timely, newsworthy, relevant’ recipe to invite her interest. Michelle was thrilled to have the opportunity to tell this story, and I suspect the readers will be captivated to read it.
I invite you to read the story and let me know what YOU think about it. And, as you make plans to celebrate everyone you love this Valentine’s Day, consider putting Seattle Chocolates at the top of your gift list!
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