Catch the Publici-Tea™ Express Workshop on June 24 in Tacoma at a Price and Value That Can’t Be Beat!

I am taking a new DIY publicity workshop format out for a spin on Wednesday, June 24 from 9:30 – 11:30 a.m. in Tacoma, and I’d be honored for you to be among the first to board the Publici-Tea™ Express.

If spending a half-day or longer to learn the nitty-gritty details of DIY publicity is too much time to set aside, this new two-hour format hits the high points, offers three fabulous and high-value digital downloads to support your DIY publicity success as soon as you register, and gives you a great opportunity to connect with and possibly do business with 30 other like-minded business owners who recognize the value of doing their own publicity without spending a fortune or wasting a moment of precious time.

Why not bring together a group of your publicity-seeking business owner friends and carpool to Tacoma for what promises to be an inspiring two-hour session that will kick start your DIY publicity plans into action.  Here is the link to learn more and register.   Don’t delay because this could be the very last time I offer this event at this price.  And, you won’t want to miss out on the premium Seattle Chocolate Company truffles and ice cream from Cool Cycles Ice Cream Company.

Delicious!

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Do a Six-Month Review of DIY Publicity Action and Results Before June 30

Now that June is here, the timing is right to look back at the last six months of DIY publicity activities and business results to determine which of your DIY publicity activities have been delivering the greatest good for your brand, reputation, and your business results.

Ask yourself about the five most powerful lead generation strategies you have employed and consider how consistently you have applied them. If you are falling down on the consistency piece, commit now to do a better job in that regard. Nothing fabulous typically happens with a one-time effort.  Most successful people in the world work with passion, consistency, and purpose over a long period of time to achieve lasting success.

I really believe that Jack Canfield writes in “The Success Principles.”  He says, “Practice the Rule of 5.  This simply means that every day, do five specific things that will move your goal toward completion.”  How are you doing in that regard?    Now that June is in full swing, there are six more months to 2009 during which you can bring more passion, tenacity, purpose, and consistency to your DIY publicity efforts and everything else you do to build and grow your business.

We can’t control what goes on in the economy, but we certainly can influence the factors under own own control to fuel our own prosperity.  Learn new skills.  Connect with a powerful potential partner.  Share your expertise with a new audience.   Make some magic manifest.  If not now, then when?

Speaking of learning new skills, today is the last day to register for the June 12 Publici-Tea™ in Portland, OR.

And, I am taking an abbreviated, high value DIY Publicity Workshop and Q&A Session for a spin in Tacoma, WA on Wednesday, June 24 from 9:30 – 11:30 a.m. with my co-host Tammy Redmon.  Premium ice cream for all will be provided by Cool Cycles Ice Cream Company! You can read all about it and register at this link.

These events give you the opportunity to connect with other, like-minded business owners who share your desire to get seen, heard, and celebrated in the media and have an open mind about new ways to build the buzz to advance prosperity.  Treat yourself to some time away from the work-a-day details of your busy life and business, and learn some powerful, lasting skills to keep your business in the media spotlight. The price for the Tacoma workshop ($40) is a huge bargain for all the high-value , actionable information and special bonuses that are yours to enjoy. I’d love to meet you and be a partner in your DIY publicity success.  Register today.

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Are Your Tweets Re-Tweetable? Social Media Expert George Kao Weighs In

With all the buzz about Twitter, who among us isn’t wondering how best to apply this micro blogging tool to best advantage?

PR Secrets Founder and CEO Susan Harrow interviewed George Kao about social networking for her recent e-newsletter, and that interview included a question caught my attention.  She asks, “Are your Tweets Re-Tweetable?”

Kao replied, “Make sure your tweets allow enough characters for others to re-tweet you. How many do you leave? Six plus the number of characters in your username. For example, I try to have 125 characters be the upper limit of my tweets because my Twitter username (GeorgeKao) is 9 characters so if someone re-tweets me, they’ll write “RT @GeorgeKao:” and then paste my tweet.

This is one of the keys to your messages going viral, Harrow said. “If it’s not retweetable, it’s not repeatable.” If ever there was a good sound bite, this is it. Thanks Susan. And thanks, George, for good advice well worth repeating and re-tweeting.

If you’d like to hear more from Harrow and Kao, register for their June 17 teleseminar.  It’s entitled, “Speed Social Networking — Maximize Facebook, LinkedIn, or Twitter in 15 Minutes a Day Free Webinar with George Kao.”

Here are the nitty-gritty details.

You’ll learn the following:

• 4 steps to take — in specific order — for effective marketing on LinkedIn, Facebook, and Twitter
• 6 powerful principles for engaging with your ideal prospects
• Embarrassing (and costly) mistakes to avoid when using online social networks
• 15-minutes per day (or per week) action plan for using LinkedIn, Facebook, or Twitter to market yourself or your business.

DATE/TIME:
Wednesday June 17, 10am Pacific (GMT-7)

PLACE:
The comfort of your own home or office

RSVP:

Space is limited, so register now. The recording is $49 but the live session is complimentary. To RSVP for this free live webinar, or to be notified when the recording is available, click here now.

Learn more about Susan Harrow and George Kao by clicking on their names.

DIY Publicity Tip: Make sure your messages are re-tweetable, too, with credit given to Susan Harrow and George Kao.

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New, High-Value BizNik DIY Publicity Workshop, Taking a Spin on June 24 in Tacoma, WA — Join!

BizNik is among the social networks where I contribute DIY publicity information, participate in events, and make a lot of friends.   If you are not yet a member, I invite you to check out this community and see what magic you can manifest in your life and business.  Biznik combines the best of social networking with the best of real-world connection in a way that helps you:

* Get Real – Members meet online AND face-to-face at member-hosted events.

* Get Noticed – 93 percent of Biznik’s top members rank on page 1 of Google for their name or keywords.

* Get Published – build your professional reputation.

* Get Business – meet your next client or business partner.

* Get Current – keep up with the latest trends in business at member-hosted workshops and seminars.

And, if you are a member (you can join for free), you can be among the first to take a new abbreviated, high value Do-It-Yourself Publicity Workshop and Q&A session for a spin at a price too good to resist. The venue for this new event is the Grand Residence at the award-winning Metropolitan Apartments in Tacoma, WA. The date is Wednesday, June 24.  The time is 9:30 a.m. – 11:30 a.m.

Here is what people are saying about the DIY publicity presentation Nancy plans to share on event day:

“You make publicity fun and tasty! I didn’t realize that combination could be so appealing. I’m just starting my business so I need all the insight I can get. I thoroughly enjoyed your presentation and appreciate the great resources.”

— Jennifer Hay www.bicareerguide.com

“I truly enjoyed your every word — from the stories of Seattle Chocolate Company to Zook Hook purse hangers. Thank you for sharing your publicity expertise. I have gold nuggets that I plan to employ today.”

— Terri Blair, RD, Registered Dietitian/President, Nutrition & Wellness Works, Inc. www.nutritionandwellnessworks.com

“Thank you so very much for the dynamic, enlightening talk. It was GREAT!”

— Deanne DeMarco, President Unique Solutions, www.OppoSheets.com

In these challenging economic times, this event offers a welcome, delicious, and high value way for budget challenged business owners to learn how to build buzz for their businesses through the power of free publicity, while investing a very modest amount for the opportunity and enjoy all the bonuses that are included.

The first 10 people to register for the event will receive Nancy’s Authentic Visibility Tips eBooklets that offer 147 powerful ways to build business and profit from free publicity.

Everyone who attends and signs the attendance sheet with their email address will receive high value bonuses by email after the event to inspire DIY publicity action and support success, including:

1) GET MEDIA SAVVY, The Ultimate eGuide to Promote Your Products, Services and Ideas to the World. It is filled with advice from 14 experts on media, marketing, public relations, and promotion, including Raleigh Pinskey, Shannon Cherry, Rhonda Day, Catherine Franz, Dina Giolitto, Paul Hartunian, Penny Haynes, Michelle Howe, Annie Jennings, Meredith Pond, Lori Prokop, Heidi Richards, Rosalind Sedacca, and Nancy Juetten.

2) 25 of Nancy’s best newspaper columns from the Puget Sound Business Journal and the Snohomish County Business Journal on DIY publicity to inspire your DIY publicity success;

3) Nancy’s brand new “Get over your fear of blogging to build the buzz and grow your business now” special report.

And, if that weren’t enough, the first ten event guests to agree to review her new and meaty “Bye-Bye Boring Bio Action Guide” in exchange for their written feedback will also receive this high-value tool to support their success at half the retail price. This 60+ page guide offers everything you need to get into action to create magnetic bios for multiple marketing and PR applications that will invite more perfect clients to your door, make you beam with pride, and make you look so good that people beyond your mother will notice.

You can read all about the event and register at this link.   We have room for 30 people, and you must be a member of BizNik to attend.  I can’t wait to meet you then and there.  And, please share this event news with people you know who have been looking for a brief, high value, and affordable way to consume delicious, actionable information to build the buzz about their business.   I’ve never offered this event in this format before, and I may not again.  So don’t miss it!

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Need Testimonials to Invite More Perfect Clients? Try AudioGenerator™

Testimonials from your best clients can make it that much easier for new clients to “get to yes” faster to engage your products or services.  A few weeks ago, one of my newest clients — La Panzanella — called me as a result of reading a testimonial on my website from one of the clients I serve that he likes, trusts, and respects.  Now, I have a new, fabulous client.

If you want more new, fabulous clients, put testimonials to work for you.   And, don’t just rely on written testimonials.  Invite audio testimonials.  With AudioGenerator™, it’s easy.  Click here to read and listen to what happy clients have to say about this product that makes your your come alive so people can get to know, like and trust you faster AND make it easy for your best clients to sing your praises in their own words that you listen to!

And, if you need to ask for testimonials, here’s a message you can customize to meet your needs to make asking easy:

Dear (First Name Here),

Thank you for the opportunity to contribute to your company’s success through my company’s products and services. The reason I am connecting with you today is to make a request. Our firm is updating its website and marketing collateral materials to reflect some of our proudest projects and contributions.  We’d be honored if you would provide a comment for our website and other marketing collateral materials that communicates how our team contribution has made a difference for your business and how you felt about the work process every step of the way.  Can we count on you to share a comment along these lines by return email or chat with either of us by phone to share your thoughts?  Your constructive comments to help us enhance our service and results are always welcome and appreciated.  (First Name Here), our success grows, thanks to the powerful advocacy of important clients like you.  Thank you for considering this request and sharing your comments by (insert deadline here.)

When you ask for what you want, you often get what you ask for. Try this, and see how generous your best clients will be in supporting your success with their remarkable, memorable, and repeatable testimonials. And use AudioGenerator™ to make those customer testimonials come alive with real voices that sing your praises better than any written testimonial can hope to.

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What could be better … Tea, Chocolate, Connection and Conversation about all Things Publicity!

Plan now to attend the NEXT Publici-Tea™ Workshop, taking place Friday, June 12, 2009 from 9 a.m. – 4 p.m. at Kells Irish Restaurant and Pub in Portland, Oregon. This special extended session includes a bonus “Bye-Bye Boring Bio Action Guide” session that will have make it easier than ever to create winning bios for multiple applications that attract more perfect clients to your care and make you beam with pride.  Also, Portland Business Journal Editor Rob Smith will be a VIP guest who shares what the Portland Business Journal is looking for when pitching stories. We have room for a few more guests, so register no later than Wed., June 10 to secure your place.  Click on the link above to register!

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Getting Over the Fear of Blogging is the First Step Toward Building a Better Blog

For many people, seeing the word B-L-O-G creates a sense of fear and overwhelm.  All all the social media, blogging seems to invite the most of both.  Folks wonder if they can learn how to blog and what blogging will do for their business. Others worry that they won’t have enough to blog about. Then, there is the sense of overwhelm about having to learn still one more new thing in the context of everything else that is a high priority for running a business.

Believe me, I understand these concerns all too well.  That is why I am offering as my gift to you my new special report entitled, “Get Over Your Fear of Blogging So Your Can Build the Buzz and Grow Your Business Now.”   This report tells my own story about how I did exactly that.

The easiest way to get the FREE special report is to opt-in to receive the free Authentic Visibility ezine by entering your email address in the sign up box.    If you are already a subscriber to the ezine, you can send me an email at nancy@nsjmktg.com, and I’ll send it to you by return email. You can also listen to this audio file on the same topic.  I tell my story straight and in an engaging way.  Listen in and enjoy.

And, if you’ve decided that now is the time to start blogging, my recommendation is that you begin by building a better blog in the first place.  Darren Rowse, a professional blogger, is among the best authorities on blogging according to Technorati and tens of thousands of professional bloggers who follow his work.  I just completed his “31 Days to Build a Better Blog” challenge and have seen meaningful audience growth as a direct result of implementing the tips and suggestions he generously shared during the 31-day event.

The good news is that he has put all the lessons from the 31-day event into a “31 Days to Build a Better Blog” Workbook, and you can buy it for a song and have this invaluable tool to serve as a powerful desk reference to guide your own successful blogging effort forever.

So, with my free “Get Over the Fear of Blogging” special report and Darren’s new and fabulous workbook, you can ready for blogging action and inviting meaningful results in short order.   Here is the link to learn more about and purchase Darren’s workbook.   (It’s just $19.95.)

And my “Get Over the Fear of Blogging…” special report is yours immediately by digital download when you sign up to receive my Authentic Visibility ezine.   I always have useful tips to share to support your DIY publicity success and advance your learning within the ezine, and I’d be honored to have you among my loyal subscribers.

Here’s to better blogging, one and all!

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Want to Put Your Business on the (Google) Map? Here’s How

Did you know that simply by putting your business on the Google map, you can make it that much easier for your ideal customers to find you in an internet search?    And, it takes just minutes, and it’s free.  This is a no-brainer, and here are the specific steps to take to get the job done.

1)  Visit www.Google.com.
2)  Set up your free Google account and sign in.
3)  Click on “Maps.”
4)  Choose the option titled, “Put your business on Google maps.”
5)  Click “add new listing.”  Then, fill in the details that put your best story forward.

In my case, I set up both my Authentic Visibility Do-It-Yourself Publicity Blog and my full service public relations practice on this site.  Go ahead and post photos of your products, video of you in action, and other relevant details to help your ideal customer learn more about the problems you solve and how you help.

All of this takes just a few minutes to do.   Best of all, within minutes, your business listing pops up readily in a Google search on Page One.  Here is the proof for Authentic Visibility.   That is a pretty good return for a few minutes of sharing essential information to help my ideal customers benefit from what I offer.

You just have to do this!   Get into action now, and you’ll be glad that you did.  Your ideal customers will be, too.

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Publici-Tea™ Graduate Success Stories Get Better and Better for Betsy Talbot of Married with Luggage

I just received a wonderful email from Publici-Tea™ graduate Betsy Talbot with more DIY publicity success to report.
“Hi, Nancy.  Big things are happening at Married with Luggage. Thanks to your excellent coaching, I have gotten national media attention in First Magazine, which has a readership of 4 million readers. The photo spread was gorgeous, and I loved getting calls from friends all over the country when it came out.  After that, I took another step from you (publicize your publicity) and called my hometown newspaper to tell them about the story.  They did a weekend feature. Last but not least, I’ve been asked to be a ‘charity auction item’ for a large nonprofit in the Pacific NW this fall after being seen in the magazine.  I’ve been asked to donate my recipe as well as chat with the highest bidder. The featured recipe was for Mexican soup, and the nonprofit helps the Latino community with social issues.  As a woman on her way to South America, this is a win-win.  Think of all the great people I’ll meet. The publicity from this 10-minute response to a query on HARO is going to last me … well, forever, it seems!  Thank you again for providing such a valuable service to people like me.  I know for sure this won’t be my last success story for you.”

Betsy Talbot | www.marriedwithluggage.com | Twitter @marriedwluggage

Father’s Day – A Timely Opportunity to Share Articles and Inspiration to Bring Your Products and Ideas into the Media Spotlight

With Father’s Day coming up June 21, there are plenty of Help a Reporter Out and PR Leads media queries asking for perfect gifts of every type and scope for dad.   It’s also a timely opportunity to submit articles to the internet article directories that are relevant to this holiday.

To that end, today I am sharing an article I wrote about my dad not long after he passed away in 2002.  Since “Star Trek” has been in the news quite a bit lately with the May 8, 2009 release of the blockbuster film, would it surprise you to learn that my dad Ron Soble was an actor who played Wyatt Earp in the age-old episode from the TV series called “Spectre of the Gun?”  It’s true.  You can “Google” his name to see his screen credits.  And you can view a video at this link.  He was quite a character, and not necessarily a Hallmark card kind of dad.  Nevertheless, he taught me some valuable lessons about life and work, and I hope you enjoy reading about them.

DIY Publicity Tip: Frame your product, service, idea, or experience in the context of how it fits into the Father’s Day holiday.  And start pitching and sharing your stories now.  You just might score the perfect media placement to bring your offering to a higher level of awareness in perfect timing.

A Different Kind of Dad

by Nancy Juetten

My father died in 2002 at age 74, and ours was not an easy relationship. Despite our differences, the way he lived his life left a lasting impression and many lessons from which others can benefit.

When choosing your mate, make sure you get it right. My dad was fortunate to meet my mom early in life, and she stuck by him in good and bad times, in sickness and health, though career highs and lows, and for everything in between. Dad and Mom got it right.

Make good friends and keep them. Dad made friends from grade school, high school, college, and throughout his life. And he kept them. That’s richness beyond measure.

Choose work you love, and don’t look back. There’s nothing worse than going to the coal mine every day to do work you loathe. Dad made a career choice that spoke to his passion, and he stuck with it. There was never a question about doing something else to make ends meet. Doing what he loved was the only option.  There is wisdom in that.

Believe what you believe, and defend what you value. My dad’s commitment to the rights of the working actor kept him fighting for the cause for years, and thousands of artists now benefit from his efforts. That is a lasting legacy.

Find your voice and use it. Dad was one to tell it like it is in language that would make a sailor blush. But he got his message across. You always knew where you stood with him. There’s something to be said for that.

It’s never too late to do something really wonderful. Dad gave my mom a simple wedding band when they married. Not too long before his passing, he ventured out to a jeweler friend and purchased a wedding set and diamond for my mom, after 48 years of marriage.  He also started wearing his wedding ring. It’s never too late to get things right. In his final months, he sat alongside the bathtub to watch my toddler son take a bath. There’s nothing better than a little splish-splash in the bath to bring grins all around and create an abiding memory.

If you’ve got things to resolve with folks, find a way to make that happen. In his own way, he told me he was sorry for what had gone wrong with our relationship. That was a treasured, healing moment for us both.

As parents, we all hope that we are going to get that right, too. You hope your babies will be born healthy. You hope that you will be able to give them every opportunity. You hope they will do well in school, graduate from college, and create lives that make them happy.

My parents had two daughters. They gave us every opportunity to find our unique strengths and talents. We ventured into the world to choose wonderful husbands who are involved, supportive fathers to our children. We have both selected careers that allow us to express our unique talents and abilities and live lives that are consistent with our values.

It’s a wonderful thing to look back on my father’s life and see that – despite the differences we shared — good things are still unfolding for our own children as a result of the lessons we learned from Dad along the way.

Nancy S. Juetten’s father, Ron Soble, was a Screen Actors Guild union activist and an actor in television and films. Nancy owns a public relations and marketing communications agency that offers DIY publicity training and tools to empower business owners to get seen, heard, and celebrated in the their own backyards and beyond through the power of publicity.  She learned far more about PR by watching her Dad in action than anything she learned in business school and considers those early years of training the best PR bootcamp on Earth.  She blogs about do-it-yourself publicity at www.mainstreetmediasavvy.com and offers popular Publici-Tea™ workshops that help others look big in the media on a DIY basis. She can be reached at 425-641-5214 or via e-mail at nancy@nsjmktg.com.

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