BlogCatalog

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Edward M. Kennedy Quote, Well Worth Repeating and a Great Way to Start a Week of Inspired Action

If you ever have a down day and wonder if your journey is worth the sacrifice, remember the words of Senator Edward M. Kennedy.  He writes, “If you’ll persevere, stick with it, work at it, you have a real opportunity to achieve something.  Sure. There will be storms along the way.  And you might not reach your goal right away.  But if you do your best and keep a true compass, you’ll get there.”

Thanks Senator Kennedy.  I needed that!

Here’s a link to today’s Seattle Times book review about Senator Edward M. Kennedy’s memoir entitled, “True Compass: A Memoir” for additional inspiration to stay true to your own true compass.

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Tribute to Sheila Lukins Tells a Delicious Comfort and Joy Story of a Life Well Lived

Sheila Lukins (1942 – 2009), author of the landmark Silver Palate Cookbook, passed away recently.  In a tribute in today’s Parade magazine, we learn a great deal about her life in one column of well-worded text.

Stunning Results:

With her flair for creating lively dishes with interesting flavors, she inspired millions of us to expand our horizons in the kitchen.  Her cookbooks have sold more thant 6 million copies worldwide, and her collection of recipes is one of the best-selling recipe collections of all time.

Sassy Sound Bite:

Lukins recalls, “The best compliment I ever get is that cooking from these recipes is just like having a friend helping you in the kitchen.”

Succinct Story:

To Sheila, good meals were a way of bringing family and friends together, marking occasions, and making everyone feel happy.

Social Information to Help Her Ideal Customers Connect with Her:

She would think nothing of cooking for two days so she could host a party in her gracious home.

My own copy of the Silver Palate Cookbook is well worn and splashed with the sauces and flavors she helped me prepare for my own family.   Sheila Lukins made a delicious impact on my life and times in the kitchen, and I am one of a cast of millions who knows this to be true.

DIY Publicity Tip of the Day: Bios in life or tributes to mark passings have a lot in common. The same recipe applies.   The timely lesson to ponder is this.  Live your best life and do your best work today.  Tell your story in a vibrant way that makes a delicious impact on your ideal customers.   Add interesting flavors and spice to set yourself apart.  If not now, then when?

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PR Results Can Be Fast and Decisive – They Were for Phinney Bischoff Design House!

On Thursday, September 10, Leslie Phinney — co-founder of Phinney Bischoff Design House – requested a phone meeting to explore how to make the most of her branding/design firm’s involvement with the September 12 launch of The Shops at The Bravern.

For those of you who live outside of the Puget Sound region, this is shopping destination in downtown Bellevue, WA that is the home of the first Neiman Marcus Department Store in the region and home to a number of luxury and quality Northwest brands.

Just yesterday, Phinney’s article entitled “Conveying Brave Expectations” ran in the commercial real estate quarterly for the Puget Sound Business Journal.   The article highlights some of the considerations owners of commercial property must consider in order to attract perfect tenants in the best and worst of times.

Eight days from initial conversation to quality result. That is just how fast media placements can happen, if you keep attention focused on framing your news in the context of why it is timely, newsworthy, relevant, interesting, and local.

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Tune in to the Booklet Author Success Series and Hear My Story and Eight More!

On July 12, 1996, I started down my path to become an infopreneur with the debut of my Authentic Visibility publicity tips booklets.   Today, I’m just preparing for my third printing.   Thousands of printed and electronic versions of my 147 Powerful Ways to Boost Business and Profit From Free Publicity booklets are in use all over the world.  This has led to speaking engagements, radio interviews, and  purchases of additional information products that I have created since the first tips booklets came on the scene.  These products have given me more control over my earning opportunities as the economy has changed.  It’s a beautiful thing.

If you have been curious about how and why to create your own tips booklets, tune in to the Booklet Author Success series hosted by Tips Booklet Queen Paulette Ensign.   She’ll be interviewing me on Tuesday, 9-22 at 11 a.m. PST.

Nine booklet authors – people just like you – reveal how they have grown their business and made lots of money by selling and giving away their booklets so can you match and surpass their results. They remember what it was like when they started their booklet journey. No matter where you are on yours, they will give you ideas you never considered.

Here’s how they’ve used their tips booklets:

• New and greater income streams
• Increased profit margins
• Marketing tools to sell their other products and services
• Cornerstones to create or expand a product line
• Choices, companions, or triggers to sales of their services
• Re-purposed into other formats in hard copy and downloadable
• Guide for delivering and expanding services
• Collaborative tools for cross marketing with other business owner

This success series is timed in celebrating of the release of the fourth edition of Paulette’s comprehensive manual “Promote Your Business with Booklets.”  You can check it out and learn more by following this link. Then, click on the box in the upper left corner to learn more and register for the Booklet Author Success Series.  There is so much value packed in this that you’ll be fast on YOUR way to booklet success in record time.   “See” you on the call.

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Are You Tired of Being a Well-Kept Secret? And, Are You Ready to Do Something About It Now?

Media Sponsor:

Please spread the good news to people you know who are tired of being well kept secrets and who are ready to learn new skills, tools, and resources to get known and found now so they can get on with their life’s work fast!  I appreciate your support.  Learn more and register at this link. 

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This Bio from a Forensic Accountant Made Me Say “Wow” — How About You?

If you were a forensic accountant, how would you tell your story so the right decision makers would listen? John and Mary Hutson took the Bye-Bye Boring Bio Action Guide for a spin, and it guided them to write what I think is a GREAT bio that includes stunning results, succinct stories, sassy sound bites, and social information to help their ideal customers connect.

John Hutson, Director of Forensic Accounting, Hutson Resource Group

John Hutson describes the difference between gambling at a casino and dealing with your insurance company after a business interruption loss in a succinct and compelling way.  When the casino loses a bet, there is no negotiation about whether or not they should have to pay up. The glib comment stems from the fact that many businesses experience an interruption only once in the lifetime of a business. The process of submitting a complex business interruption insurance claim can be daunting, frustrating, and deeply emotional for the people involved.

John helps risk managers, corporate officers, and business owners navigate the often-murky process in a way that allows his clients to focus on their businesses so that they can survive and thrive once again. In addition to peace of mind, his clients experience — on average — a 500% return-on-investment for fees paid for John’s services.

One of the most meaningful ways he helps his clients is by showing up and showering clients with the support they need when making a settlement decision.  This is a level of attention that many professional services firms simply can’t match.  John once flew to London for a client meeting. His portion of the meeting lasted only 10 minutes. At the end of that 10 minutes, the amount the insurer was willing to pay the client went from zero to one million dollars!

John is a valued consultant and frequent speaker at brokerages across the nation.  He creates and leads classes on business interruption issues that are approved for continuing education credit, and he holds numerous professional designations, including Certified Forensic Financial Analyst, Certified Business Continuity Vendor, and Associate in Risk Management.

“Businesses are about people,” he says.  When businesses thrive, people can sleep better at night knowing that they’ll be able to pay their mortgage and to save for their kid’s education. He describes his work as using numbers to tell the story of a business.

Mary Hutson said, “I found your book really informative.  I’m happy with the results and eager to take John’s new bio out for a spin.  I found your materials to be extremely well-written, with clear examples and directives, and I would recommend your product to anyone who needs to rewrite their bio. Thank you for providing the book and sharing your expertise!”

Thanks Mary.

And everyone out there who needs a forensic accountant, now you know who to call.  It’s John Hutson of Hutson Resource Group.

Who else out there wants to share their new bio?   I can’t wait to hear from you!

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More Tips about Making Your Bio a Winner

Susan Harrow, CEO of PR Secrets, writes a blog for Examiner.com in San Francisco.  Today’s blog post features an interview that offers essential tips to tell your story so others will  listen with me and Andrew Ng, founder of Fat Mouse Productions Lt.   Read on at this link.

DIY Publicity Tip for Today - Want more awareness for what you have brewing?  Identify the top blogs in your industry that address your subject matter expertise.   Invite them to run blog interviews that serve their readers, while also putting you and your latest initiatives in the spotlight.   One good blog interview can lead to another, and pretty soon, more of the right people will know what you have brewing and why it matters to them.  Try it, and see how well this delivers results for you.

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If You Believe the Rising Tide Lifts All Boats, Check out www.SeattleAccelerator.com

Accelerator, an Entrepreneurs’ Organization program, is the catalyst that enables first-stage entrepreneurs to catapult your business to the next level.  The mission is to empower you with the tools you need to grow your business to more than US$1 million in sales and provide you with the skills to make yourself a better entrepreneur and leader.

Along with structured educational content focused on the core areas of first-stage businesses, the Accelerator Program affords you the unique experience of learning from and connecting with the world’s most influential entrepreneurs. If the business organization to which you belong isn’t lifting you higher and you meet the membership qualifications, apply.

Oh, by the way, I’ve been invited to host a workshop tomorrow for members to guide them to creating fabulous, 50-word bios that make clear what makes them memorable, remarkable, and successful.   I can’t wait.

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Serena Williams & Kayne West – What NOT To Do, Whether Cameras are Rolling or Not

Serena Williams and Kayne West have a thing to two to learn about being graceful in the face of disagreement or disappointment.  Their outbursts over the weekend — hers at the U.S. Open Tennis Tournament and his at the MTV Music Video Awards — will live on forever as examples of what NOT to do.  Their tirades will perhaps overshadow whatever they may have accomplished in their careers to date, thanks to the far-reaching impact of YouTube and all the other media that have pounced on their stories.

When in doubt — whether the cameras or rolling or not — take a breath and pause before you say or do something you may regret later.

If you want to learn more about making the most of YOUR moment in the media spotlight, register for this Wednesday’s Publici-Tea™ Express Workshop at Seattle Design Center.   We’ve got 30 fabulous, publicity-seeking business owners already registered, and having you among them would be wonderful.  You’ll learn a great deal about how to get seen, heard, and celebrated in your own backyard … and beyond for your winning ways, which is a lot more than Serena Williams or Kayne West can claim right about now.  Here is the link to make it easy for you to register.

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