What fun it is to share tips to avoid boring bios on radio shows well beyond my own Bellevue, WA backyard. Click on the play button below: This will give you immediate access to my interview with WILS-AM 1320 in Lansing, Michigan. It’s about eight minutes of sassy, memorable conversation to inspire you to write a fabulous bio for yourself that rocks your world. If you are ready to kick your fuddy-duddy, snoozer bio to the curb and exchange it for one that really rocks, the Bye-Bye Boring Bio Action Guide can show you the way.
And, if you want to share your expertise well beyond your own backyard, check out Radio TV Interview Report.
If you’ve been wondering how to do that, listen to this audio file now: It’s a gift to you that will return abundant rewards for your business when you apply Nancy’s tips to your advantage.
You will learn:
How to spot opportunities online and what to do about them;
The single biggest mistake that costs you followers, fans, leads, and sales (you can’t afford to miss this information!)
How to get your followers to take the emotional leap and become your biggest fans … who practically do your marketing for you!
The three things to focus on that will drive pre-sold leads to you and take your business to new heights.
You’ll also get a valuable handout to guide you to a successful social media lead generation strategy. Just visit this link to download yours now!
Thank you Nancy for investing your valuable time to share valuable tips to help the readers of this DIY publicity blog make the right moves with their social media strategy.
Authentic Visibility Question of the Day: One single thing are you going to do differently as a result of learning what Nancy Marmolejo shared during her interview today? Please share!
Since Publicity Hound Joan Stewart first introduced me to Social Media Expert Nancy Marmolejo in a content-rich teleseminar, I am alerting you to Joan’s 10-21-09 teleseminar that covers everything you need to know to use keywords in your press releases, web content, and more.
Click here for details or to register. You’ll, of course, gain access to the audio recording with your advance paid registration. This one is not to be missed.
While reading Nancy Marmolejo’s extended bio, I noted that she is ranked as a Twitter Elite user. That captured my attention, so I asked how the rest of us can aspire to a similar ranking. Nancy told me there is a site called Twitter Grader.
Twitter Grader is a free tool that allows you to check the power of your Twitter profile. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community. It takes just a few seconds to generate your free report. Check it out.
You learn a little something new about social media everyday, and this lesson is fun and functional.
Authentic Visibility Question of the Day: What is YOUR Twitter grade? And how will you apply Nancy Marmolejo’s social media tips to enhance your score? Let me hear from you!
I first became aware of Viva Visibility Founder Nancy Marmalejo while researching great Twitter profiles for the Bye-Bye Boring Bio Action Guide. When I read her profile, I knew I wanted to meet her. Here are the words that invited my immediate interest:
Nancy Marmolejo
Branding and social media strategist
Fun, friendly, smart as a whip, and prone to creative outbursts
I subsequently heard Nancy on a teleseminar with Publicity Hound Joan Stewart during which she spoke about whether your social media profile passed the 10-second test, and I was sold on her expertise and her engaging style.
So impressed with Nancy and the value her expertise can add to the Authentic Visibility conversation, I have declared this week “Viva Visibility Week” on the blog. Enjoy Nancy’s article, and stay tuned for additional posts throughout this week to give you even more insight into how to build a loyal following of ready-to-buy fans. I’ll be posting a one-hour interview with Nancy on Wednesday that you won’t want to miss.
Magnetize Your Social Media Marketing: How to Build a Loyal Following of Ready-to-Buy Fans
By Nancy Marmolejo
Social networking gives entrepreneurs the unprecedented opportunity to get in front of big audiences in relatively short amounts of time. Read the rest…
We had a full house at the 10-16 Publici-Tea™ Express at Seattle Design Center. Just about 60 publicity-seeking business owners attended, connected, and took note of how to get seen, heard, and celebrated through the power of free publicity and social media. Practical Social Media Founder Steve MacDonald shared practical social media tips that require little time and no money, and I shared plenty of powerful DIY publicity success stories that put into focus what really is possible for real business people who are short on time and money and ready to get seen, heard, and celebrated in the media now.
This time, I took the opportunity to invite Publici-Tea™ graduates Hoan Do, Debbie Whitlock, Betsy Talbot, and Clarina Morency or Renee Blackwell Designs to share how the lessons they learned at prior events have paid off for them with local and national media placements. Proof is powerful.
The next Publici-Tea™ Express is set for Friday, November 6 at Seattle Design Center from 9:30 a.m. – noon. When you register by Friday, October 30, your name will be entered into a drawing to receive almost $400 worth of business and buzz-building books and tools. Here is a link to make registration easy.
Special thanks to Don Pham, for sharing the photos shown in this post. View his work at this link and get in touch if you need the services of a Seattle photographer.
By the way, if you need a fabulous Seattle venue that offers abundant and free parking for your guests, consider holding your next event at Seattle Design Center. Get in touch with Craig Cross at Craig.Cross@hines.com to learn more.
You’ve got to check out this post and all the thoughtful comments about this concept now known as “the audacity of free.” I’d love to know what YOU think about this. Chime in here are at Chris Brogan’s blog.
Do you struggle with getting the right people to attend your business events? The challenging economy certainly has a lot of people watching their budgets. Finding ways to set your event apart from other competing events can be daunting, too. There is good news to report for those who are willing to extend the personal touch. This I know for sure, based on very recent experience.
The Proof: My September 16 Publici-Tea™ Express Workshop attracted 25 people. The October 16 event has already attracted 60 people, and there is still one more day yet for people to register. All the same PR and advertising ingredients are still in place for me to promote the event in traditional and online media. And, I’ve added a few more treats to make the event even more inviting and compelling for my guests.
Try some of these ideas and see how well they work for YOUR business events.
Assemble a high-quality collection of relevant, high value, and useful guest prizes from local and national experts to encourage early online registrations. Then, make sure to give your prize contributors plenty of visibility on your blog and at your event to express your gratitude and see, hear, and celebrate their contributions,
Extend VIP invitations to influential people. Do this by phone call or direct email with a personal message so people feel seen, heard, and celebrated.
Invite your VIP guests to extend an invitation to their colleagues and co-collaborators to attend with them. Everyone appreciates the opportunity to connect in person with people they also consider to be VIPs.
Extend a non-profit rate to encourage decision makers from quality cause-related organizations to participate.
Invite your prior clients to attend at a preferred rate and bring their friends.
Here is a link to a good article about how to plan an event to promote your business. Here is another link from BusinessWeek with useful tips to promote your business event on Twitter.
These days, social networking is all the rage. For many, that means connecting online on Facebook, Twitter, LinkedIn, and other similar venues. Don’t forget that before social networking became the online phenomenon it is today, people still talked to each other and connected in an authentic, personal way.
That’s why my message today is this. Don’t underestimate the simple power of a “live” conversation carried on person-to-person by phone or face to face if you truly want the right people in the room to benefit from what you have to offer. This may sound a bit old fashioned in today’s online world. This is also time consuming. It also works. In these demanding times, what works is worthy of action.
Question of the Day: What ways have you found to be particularly effective in driving attendance at your business events? Please join in this conversation and tell us what you’ve learned!
And, for those of you who are attending tomorrow’s Publici-Tea™ Express, I can’t wait to meet you and delight you with all the stunning, decisive stories about DIY publicity and social media success I’ll be sharing to guide you to build buzz and grow your business.
The “Media Savvy” column I wrote for the Puget Sound Business Journal for the 10-9-09 edition speaks to some essential questions to consider, especially if you’ve had to reinvent company products and services to rspond to current marketplace opportunities.
Are you wrestling with your business model in changing times?
Is your reinvention in progress or now complete?
How long has it been since you revisited the language you use to describe what you do and for whom?
Is your message relevant still?
If not, take time now to revise and refresh your message to reflect the value you bring to the marketplace today.
Then, re-launch your message to posting it to your website, blog, social networking profiles, article submission bio boxes, speaker introductions, and other avenues where ideal customers can learn more.
If you are a Puget Sound Business Journal subscriber, you can read the rest of the article at this link. If you are not yet a subscriber, scroll down to the link on the right hand side of the blog navigation and start your subscription with a 20% Off Publici-Tea™ Discount. Remember, if you want to be seen, heard, and celebrated in the media, you first have to pay attention to the media. If you do business in the Seattle area, the Puget Sound Business Journal is a great place to start.
And, if you are READY to stop being a well-kept secret and learn essential tools, tips, and resources to get seen heard and celebrated in this media venue and others, register for the Publici-Tea™ Express. The next event is 10-16, and the one after that is 11-6. Here is the link to register.
It pays to register for Publici-Tea™ Express early. To follow are the names of the winners who registered by 10-9 in order to secure their place at the 10-16 Publici-Tea™ Express.
If you would like to win these prizes in anticipation of the November 6 Publici-Tea™ Express, be sure to register by October 30, 2009. The prize drawing to celebrate early registrations will be held on Halloween, October 31. There is a fabulous buzz and business building tool for you among this list that is sure to scare up just the right inspiration to guide your success. The key is to act now and register early.
Winner names are noted in boldface type. Prizes will be available at the 10-16 Publici-Tea™ Express prize table.
Nancy Juetten
3 Prosperi-Tea Cups, $11.95 Value (each): Stacy Willoughby, Diane Easley, and Kelly Kirkland
Publici-Tea-to-Go Gift Bundle to Benefit Women Newly Diagnosed with Breast Cancer, $57 Value, Heather Van Schoiack
Mark Rollo,
2009 Book of Lists – Puget Sound Business Journal, $60 value Gail Sideman
Steve MacDonald, One Month Free Trial – Practical Social Media eMagazine,” $29.95 value, Stephen Tillotson
Tammy Redmon, 52 Tips for Exquisite Self-Care,” a $7 value Jeanne Logman
Susan Harrow, “Sell Yourself without Selling Your Soul,”$24.94 value Astara Briski
Lori Richardson, “50 Ways to Score More Sales – Inspiration and Tips to Fearlessly Energize Your Business to Score More Sales,”$19 value, www.scoremoresales.com Kathleen MacLoed
Hoan Do, “Succeeding in the Real World,” $14.97 value Jackie Foskett
Maria Ross, “Build Your Own Brand Strategy in 10 Easy Steps,” a $50 value Karen Quirk
Whitney Keyes,“Media Tips for Small Business Owners,”$7.95 value Patrick Woods
Stacy Karacostas, “Small Business Website e-Bible,” $27 value, www.smallbusinesswebsitebible.com Penelope Bell
Deborah Jones, “IsaDelight Chocolates and Tea with Deborah to discuss the Isagenix Opportunity,” $50 value, danddj@comcast.net Meisha Rouser
Mae Peck, “Marketing Consultation and Tea with Mae,” to learn how to use Comcast Cable TV and Comcast Website Advertising to Build Buzz for your Business,” priceless!, Mae_Peck@cable.comcast.com Debbie Whitlock
Melene Thompson, General Sales Manager, KRKO Radio 1380 AM Sports Radio, “30 Minute Consultation to Learn How to Use Radio to Build Your Business,” priceless!, Melene.Thompson@Melene.Thompson@KRKO.Com. Paul Anderson
Patrick Snow, “Creating Your Own Destiny,” a $24.95 value Richard Scott
By the way, if you’ve been thinking about self-publishing a book so you can have a powerful tool to build your expertise and bring a new stream of income to your business, check out the services Best-Selling Self-Published Author Patrick Snow offers to help you get on the fast track to get this mission accomplished. He’s offering his three-day Best-Seller Self Publishing Institute December 15-17 at a resort in Suquamish, WA. If you mention “Nancy Juetten” when you call to learn more, you’ll enjoy a fabulous “Publici-Tea™” discount. Get in touch with Patrick via this email address: info@createyourowndestiny.com. Patrick knows what he’s talking about. His own self-published book, “Creating Your Destiny” is an international best-seller. And the book is a great read. Check out the favorable reviews here.
Patrick tells me that John Wiley & Sons bought the rights for both of his books with the following release dates: Creating Your Own Destiny: How to Get Exactly What You Want Out of Life and Work (April 2010) and The Affluent Entrepreneur: 20 Proven Principles for Achieving Prosperity (September 2011).
Patrick’s success path speaks volumes about the power of a DIY publishing effort. Start with a self-published work. Make it the best it can possibly be. Sell a truckload of them on your own through direct selling and professional speaking. Then, get a two-book deal from a major publisher. That’s a success story.
Special thanks to the generous authors and experts who have given generously of their expertise to support the success of Publici-Tea™ Express workshop guests on 10-16 and 11-6. Register now, while you are thinking about it! Join 50 like-minded publicity-seeking business owners who are aligned in their desire to stop being well-kept secrets through the power of DIY publicity and social media. You’ll be glad that you did.
