Thank you Redmond Reporter Mary Stevens Decker for attending the Wed., January 6 ThinkSpace event about getting known as an expert in your field and summing up the highlights in your story today. Click on the link to read about the key points I delivered during this well attended and well reviewed talk, and share the tips with everyone you know who wants to earn expert status this year and beyond!
So many people ask me about the time-tested and proven resources I use and recommend to earn expert status and execute many of the initiatives that drive my business forward. Today, you can visit “The N List” tab at this blog to see an extensive list of the vendors and services I use to do a whole variety of things. From my favorite online press kit provider to my favorite graphic artist to my favorite local business journal, I never recommend a product or service I haven’t used myself to enjoy remarkable results. Check out the list and see if the solution to a problem you are experiencing in your business can be solved with these resources. As I learn of and use additional resources that can lend fuel to your DIY publicity and online visibility success momentum, I’ll update the list. Enjoy.
And, let me send a word of thanks to Book Publishing Expert Dan Poynter, who writes an informative and helpful newsletter about self publishing. He advocated for the Bye-Bye Boring Bio Action Guide to his readers in today’s edition. Love that. Thanks Dan! If book publishing is on your list, sign up for Dan’s ezine.
A big “Thank You” to Alyssa Magnotti and Peter Chee of ThinkSpace for inviting me to speak to their members and guests at yesterday’s brown bag lunch talk that offered tips to get known as an expert in your field. Here are just a few of the wonderful comments guests shared after enjoying the session:
“You’re the awesome rock star of PR. Elated to attend yet another tip and fact-filled workshop talk with Nancy at the helm. She truly is the rock star of PR.” — Amy Woidtke, EcoKind Design.com
“The ThinkSpace seminar I attended gave me at least five solid action items that I can do today to boost my business and establish myself as the expert in my field.” — Sukie Baxter, SukieBaxter.com
“Nancy’s presentation was informative and entertaining — a great way to spend a lunch hour!”
– Stacy McClure, Stacie S. McClure CPA, PLLC, StacieCPA.com
If you would like to be in the audience the next time I speak, here are two events coming up quickly. Just visit the links for all the relevant details.
And, if you missed my latest radio interview about writing a rock star bio, you can source and listen to the Jan. 5 interview — the first one of 2010 for Dresser After Dark and for me — at this link. If you love listening to audio files, check out all the great topics newly posted at my DIY Publicity Store from the best of my 2009 interviews and podcasts with experts so you can listen in anytime and anywhere and benefit.
By the way, I’d love to invite dozens and dozens of speaking engagements and radio interviews to empower buzz seeking business owners and experts with the tips, tools and resources they need to earn expert status, create fabulous bios, and more. If you have interest, check out my speaker page, and get in touch so we can set a date for me to make a contribution.
Authentic Visibility Question of the Day: If you are an aspiring or thriving speaker, is your speaker page up and running to make it easy for meeting planners and others to see, hear and celebrate the message you share with your audiences? Do you have credible audience testimonials posted so you can relieve any doubt on the decision maker’s part that you are absolutely the perfect speaker to add to their programming plans? If not, take the opportunity to upgrade your speaker page or create one so you can welcome all the speaking engagements you seek in 2010 and beyond.
Ready to kick 2010 into high gear without spending a penny? The 2010 Small Business Telesummit offers a timely and perfect opportunity. Telesummit Organizer Stacy Karacostas will be interviewing me on Wednesday, January 20 at noon PST about how to write a rock star bio that invites the right opportunities. It’s a brand new year. Why not start with a really great bio? My interview will be preceded and followed by a host of amazing experts who have an abundance of great, business and buzz-building information to kick your business to the next level of fabulous in short order. Visit the link to secure your place at the information buffet. You’ll be glad that you did.
This video is a gift you can give yourself and everyone you know who needs to believe in unlimited possibilities in the face of daunting challenges. It shows the story of a golden retriever service dog named Richochet and his master, a quadriplegic surfer named Patrick. Keep the tissues close at hand. This is a good one!
If you are starting the New Year with a commitment to give to a cause worthy of celebration, this very well could be the one you’ve been looking for.
And if you are seeking support for another equally worthy cause, consider how powerful video can be to invite followers, fans, and donors to support your effort. And you can use social networking to build the buzz and build even more community. Imagine the unlimited possibilities that await when you get into action for the cause that is closest to your heart.
As for me, I am going to hug my dog and count my blessings. As you can see from this photo of my dog Shadow, I am a sucker for a good story about a golden retriever.
If you’ve wisely decided that getting your bylined articles published in the Puget Sound Business Journal is at the top of your DIY publicity list for 2010 as you seek expert status, click here. Then, click on the “newspaper” tab for the drop down menu that offers the editorial calendar. Pay attention to the “Focus Section” column to source editorial opportunities that are right for your expertise. Then, about eight weeks ahead of the scheduled section, make your article pitch. Your concise and compelling article pitch should offer useful tips, information, resources, and perspectives that will serve the readers on a topic of keen and timely interest. Go easy on the self promotion and keep your focus on sharing quality information to serve the readers. Steve Goldsmith makes many of the article placement decisions, and you can send email his way at sgoldsmith@bizjournals.com. And, if you need some help getting your pitch ready, check out my new press release/story pitch review service here.
It’s a brand new year. That means it’s time to resolve to embrace new behaviors that will fuel your prosperity. If you are serious about earning media attention, the first thing you need to do is pay attention to the media that matter for your message. Then, you are in much better position to make winning story pitches that will invite editorial attention.
What business journals, newspapers, magazines, blogs, and broadcast media make your top ten list? Be clear about the media that are best for your message, and you are one step closer to earning the free publicity you seek. Also, if you are seeking quality leads for your business — and who isn’t? – many of the business journals and magazines in your trading area offer lists of the top companies, including contact information for the top officers. These lists can make identifying winning prospects a whole lot easier.
Special Offer for Readers of This Blog: If you live in the Puget Sound region and have decided that you want to be seen, heard, and celebrated within the pages of the Puget Sound Business Journal AND target the quality companies that do business in the region, I’ve got good news for you. You can subscribe, renew, or extend your subscription to the Puget Sound Business Journal at 20% off the regular rate when you click here.
And, when you sned your order form back to me, I’ll send you by return mail the hot-off-the-press 2010 Book of Lists as your gift. This high-value resource retails for $65, so this is a high value gift indeed. The 2010 Book of Lists will make prospecting for quality leads easier than ever and more productive than ever. Your 2010 Book of Lists is just a click away when you decide to subscribe, renew, or extend your subscription. I can’t wait to learn of your story pitching and article placement successes!
