June 17, 2010
Broadcast Media Training
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With all the excitement brewing about submitting videos for the Oprah Winfrey Network and beyond, it seems timely to share useful tips to be a super TV guest. Here with a new guest blog post is Janet Vasil of Your Media Moment. Take it away Janet!
Polishing your TV interview skills takes time and practice, but rest assured, great guests are made, not born.
Here are some ways to be a super guest.
Arrive early. Be prepared to deliver what you pitched. Politely ask the questions you need answered before your appearance, but don’t be pushy or badger the producer for special treatment. Be patient and flexible. Live shows and tapings can be chaotic. Don’t add to the mayhem.
The show invited you to be informative and share your ideas in an engaging way. Show your passion and your expertise and have three main points in mind that you’d like to make. However, don’t be so focused on delivering them that you repeat the same thing word-for-word over and over again. Answer the questions you’re asked and subtly segue into your message points.
This may surprise you (Ha, Ha) but many on-air people have big egos. Be aware of the host’s personality and be ready to roll with it. They may interrupt you, go off on tangents, make jokes at your expense, twist your words around, etc. to get an audience reaction or entertain the viewers. Don’t be a doormat, but don’t try to one-up them or pick a fight. It’s their show.
Even for the pros, there’s no such thing as a perfect show. Stuff happens, especially on a live show. Many interview shows are “look lives.” In other words they’re taped in advance and can be edited. But the purpose of the live-to-tape format is to get the “live” feeling without a lot of editing. The crew may stop a taping for technical reasons, but generally not for performance missteps. If you stumble on a word or a demonstration goes awry, don’t get flustered or freeze up. Smile and keep going.
Appearing on TV can be exciting and the publicity boost might amaze you. Just be yourself and have fun. You’re sure to shine.
Media Momentum Coach Janet Vasil uses her more than 25 years experience as a radio/TV anchor, reporter and producer to help women entrepreneurs, authors, service professionals and other experts step into the spotlight, reach out to the media and profit from free publicity on TV, radio and the “virtual airwaves.” For more information, visit this link.
June 14, 2010
Be Heard
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My good friend, colleague, and amazing and aspiring TV host Whitney Keyes is campaigning for her moment in the spotlight with none other than the Oprah Winfrey Network, also known as OWN TV. I think she did a great job sharing her pitch and qualifications.
- She makes her show pitch for the Empower You show relevant for the audience of Oprah’s show.
- She proves with data why the topic is timely, relevant, interesting and worth talking about right now.
- She shows prior interviews with interesting business people to show that she is engaging on TV and conveys quality information that can empower others along their quest for business success.
- She offers her qualifications so the show producers know right away they are evaluating a professional who is media ready, media savvy, and ready to add value for the viewers right now.
Why not take a look at her video and vote for her if you agree? Here is the link to make that easy.
By the way, the audition submission deadline to share your show idea is June 26. All the other submission rules are posted here. Good luck.
June 10, 2010
Bye-Bye Boring Bio Success Story, Good News
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Congratulations to the five lucky winners of the Extreme Bio Makeover as a result of the Done for You Giveaway Sweepstakes of the Century:
- Charlotte Marshall, Aim Higher Coaching
- Victoria Cook, The Guilt Free Coach
- Sharon Day, Miabella Design Group
- Erika Kalmar, Career Wellness Coach
- Dawn Martinello, Monday Morning VA
I am looking forward to working with all the winners.
Since the contest launched May 17, 2010, 798 people entered to win the Extreme Bio Makeovers. That tells me that there are a lot of people who are fed up with their boring bios, fired up and ready to do something about them.
If the timing is right to get into action now, you know it. If the Done for You approach resonates for you, get in touch to schedule YOUR Extreme Bio Makeover today. If you love to do things yourself, treat yourself to the Bye-Bye Boring Bio Action Guide. Either way, you get what you need, and you’ll be beaming with pride as you invite more clients, more media attention, or both to your business.
Speaking of which, I received this wonderful email today from a Bye-Bye Boring Action Guide customer that makes me beam with pride.
Hi Nancy,
… One thing I’d like to say is that your book is helping me to not only change the way I think about presenting myself in my bio but also in all of our marketing and PR materials. My husband and I own Red Paper Clip , and we find that it’s easy to write about other people’s businesses with fun, funky copy that takes them from being just another price point to consider to being a business that people are STOKED to work with. However, it’s much more difficult to do that for yourself…
Your book was recommended to us by Tad Hargrave, who Red Paper Clip hired for a one-on-one marketing session over the weekend. Tad is absolutely awesome, and when he recommends something, we trust him. However, when I visited your website, I checked out some of the other people who had given you testimonials, just to see what their bios look like and how the book has worked for them. One stood out in particular, and that was Kelly Watson of One Woman Marketing. I clicked on the link to her website, and was really impressed by what I saw. So, Tad gave us the referral to you, and Kelly helped seal the deal. I bought the book immediately.
I’m already on a roll with my bio, and once I’m finished, I would be happy to send it to you along with a testimonial for you to share on your website. And, if (or, as is more likely the case, when) we ever need a one-on-one PR session, I’ll know who to call.
Thanks a bunch!
Geneve Champoux, Partner
Red Paper Clip
Thank you Geneve! And thank you to the Done for You Giveaway Sweepstakes organizers for creating an engaging event that delivered so much value for all.
Authentic Visibility Tip of the Day:
Whether you like to do things yourself or have them done for you, just DO something to get what you need. Nothing happens without action.
June 8, 2010
Event Promotion
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Tomorrow from 5 – 8 p.m. the first Salty Waffle Social Media Hook Up and Match Making Event takes place at the SODO Commerce Building in Seattle. I just learned that the event organizers will be charging more for tickets at the door.
All of you who have been waiting until the last minute to register conveniently online now have a compelling new reason to act now. When you do — and your enter MSMS in the special discount code — you save $15 and have the additional benefit of knowing that your place is secure for tomorrow night and that you’ve gotten the absolute best value. Plus, drinks are free the first hour.
Why attend?
If you know a lot about how to use social media for business and you are someone who knows far less, you can meet up and get your questions asked and answered, while enjoying cocktails and bidding on fine art. Proceeds from the fine art auction will be donated to Ravenstone. This is an organization that guides artists in the fine art of doing business. Event ticket proceeds will be donated to the EO Accelerator Program, which is committed to guiding business owners quickly to achieve revenues to reach the the $1 million target.
Salty Waffle Founder Nicole Donnelly will be baking up Salty Waffles, which are her trademark. What better way to bring people together to connect, collaborate and grow than to entice them with the sweet aroma of freshly baked waffles with a hint of salt for memorable good measure? Speaking of which, Nicole has created a new social media application called BigRuby that makes it possible for users of social media to measure the impact of their campaigns. She’ll be on hand to talk more about BigRuby and give event guests an opportunity to check it out.
So, don’t wait a minute longer. Register right now, while you are thinking about it. I’ll be there and hope to be able to answer some of your social media questions and meet up with the perfect people who can answer some of mine. See you there and then.
June 5, 2010
Event Promotion
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The “Done for You” Giveaway of the Century ends at midnight, Monday, June 7, and I don’t want you to miss your opportunity to win one of five Extreme Bio Makeovers from yours truly and all the other done-for-you business services and products that I and nearly 30 other providers are GIVING AWAY—including audio & video production, ready-to-give workshops, websites, article writing and tons more!
If you haven’t already registered for your giveaways—don’t wait! These are crucial small business necessities that you would pay thousands for…but we’re giving them away until midnight Pacific time on June 7. Allow yourself to be supported…our treat.
Check it out at www.DoneForYouGiveaway.com.
And have a glorious weekend!
June 4, 2010
Book Publishing, Public Speaking
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You could have the most important message to share, but if the headline you use to introduce your message falls flat, your message doesn’t have a chance. In this month’s issue of Behind the Podium, a members-only newsletter for aspiring speakers from SpeakerMatch, a meeting planner who makes decisions about keynote speakers had this to say:
“I have to tell you … I’m scrolling through my list of applications. You might want to let the speakers know … if that paragraph that I see next to their name in my list doesn’t capture my attention, I am rejecting. If it does, I will read, and I am keeping those that catch my attention to go through. There have been a couple that had only one sentence or nothing, and I rejected them.”
– Christine Ross, 3M Personal Care Division
Another speaker resource who is creating a directory of world-class women speakers called me in a panic this week because the speakers who were submitting their 150-word bios were not delivering quality messages. Many of them had to be re-written at the 11th hour in time to meet their production deadline.
With that said, if you have only 150 words to say who you are, the value you bring, and the message you deliver, what would you say? My advice is to get that message prepared so when the next great speaking or media interview opportunity comes your way, you won’t have to scramble. You’ll just welcome the call and gracefully say YES to the great opportunity to make a difference for others and your own growing business. I just updated my speaker page to showcase the 150 words I most want meeting planners to see. Check it out.
Let me know if the headline resonates for YOU. To learn more about writing compelling headlines, check out this popular post at The Buzz Bin.
Speaking of headlines, I’ll have the wonderful opportunity to interview John Eggen for a free teleseminar taking place on Thursday, June 24 at 5 p.m. Eggen is the founder of Mission Publishing Mentors. He is also the creator and compiler of the international best-selling book entitled “Get the Business Breakthrough You Want.” The title of the presentation is:
How to Create a Client Attracting Book Fast
that Generates Up to $150,000 in Revenue Before It is Published.
That, my friends, is a compelling headline! I’ll have more to share about this important interview in the days ahead, including the link to make it easy for you to reserve your place on the LIVE call. You won’t want to miss your opportunity to speak in real time with Eggen to get YOUR questions answered.
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