December 7, 2010
Book Publishing
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With the Second Annual Publici-Tea™ and Book Publishing Summit coming up on Friday, I am showcasing my event partners and their expertise so you’ll be delighted to meet these fine people on event day.
Today’s guest post comes from Diane Bridgwater, president of SpeakerPublisher. One of Diane’s services is helping speakers and authors create beautiful one-sheets that make meeting planners and other decisions makers say “YES” to what they offer. That magical “YES” is the first step toward getting seen, heard, celebrated and COMPENSATED for expert status. If that is a service you need, Diane can add a great deal of value to your efforts.
And, I would simply add that pretty pictures don’t make it fabulous. It is the blended and powerful combination of compelling content, audience takeaway lessons, and presentation that work together to bring decision makers to an “EASY YES” decision. If your speaker sheet falls short on the content piece, Bye-Bye Boring Bio can help you tell your story. Then, Diane’s graphic design team can turn your content into a tool that will make you beam with pride as y0u welcome more prosperity into your business. Take it away Diane.
Build the Buzz About Your Book BEFORE You Publish It
By Diane Bridgwater
Writing a book is its own process, but many authors forget one of the most important parts of writing a book and that’s promoting it!
It’s easy to build buzz around your book before you’ve even written a chapter. Don’t wait until it’s done, get people interested before, during and after you’ve written it.
Here are seven strategies to get you started in promoting your book. There are many more ways, but these are fast and require little or no cost.
#1 – TELL people about your “forthcoming book” – if you go to networking events, tell people about your book, your topic, anything. People will be amazed that you are writing a book and extremely interested. Be confident and then ask them if they would like to be notified of the launch party.
#2 – Create a unique web site URL using the title of your book. Include a free download of a chapter and then collect their email for future announcements.
#3 – Start blogging about your topic or leave a comment on other blogs with similar topics. Be sure to keep it positive and if appropriate promote your book URL. My blogging you help to establish yourself as an expert about your topic but don’t be a no-it-all. Ask for reviews of chapters or the book on your blog and get feedback and testimonials.
#4 – Use social media like Facebook and Twitter to provide tips and snippets of chapters from your book or to provide people with education, helping to establish you as an expert. Be active on social media and post often to build your credibility.
#5 – Promote your book or topic at events
When your book is finished have a book signing party at a small book store. Go to networking events and give away your book as a door prize. Go to fairs that are around your topic and talk to other professionals in your field about your book.
#6 – Look for opportunities to be on radio and internet radio interviews such as Blog Talk Radio or create your own show.
#7 – Create workshops around your book topic or speak at events related to your topic and expertise.
So in addition to writing and publishing the book, remember it’s just as important to promotion it and set your intentions for how you want the book to bring you opportunities both personally and professionally.
Diane Bridgwater, President of SpeakerPublisher, is inspired to guide solopreneurs, speakers and authors to use their marketing dollars wisely towards the right tools generating quality results and revenue. Working together, she guides her clients to take the strategic steps they need to build a bold brand that stands above the noise and attracts the results they need to grow their business now. Get in touch at info@speakerpublisher.com and visit www.speakerpublisher.com.
December 6, 2010
Be Heard
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As we count down the days until Friday’s 2nd Annual Publici-Tea™ and Book Publishing Summit, I am pleased to share a guest blog post from in-kind promotional partner Debbie Whitlock.
She is president of Sound Financial Partners and the executive producer and radio host for Femme Finance™ – The Power of Money and Women, airing each of the last 52 weeks on the I’m Thankful Network. She is also the new managing director for the Bellevue Chapter of eWomenNetwork, starting in January, 2011.
After producing a year’s worth of quality shows, she knows what it takes to both attract and book quality guests to delight her listeners. Read on to learn what you can do if you want to be a quality guest on her show and other shows like hers. It’s not enough to want to be a rock star. You’ve got to get dressed up and ready for the show before you go. Take it away Debbie.
Getting Booked Again and Again –
Insider Tips to Getting and Rocking the Interview
by Debbie Whitlock
Follow these simple steps and you’ll be on the road to becoming a favored guest and possible regular contributor to a local or national radio show.
1. Have a short bio and intro ready at a moment’s notice. The short one is the sassy (as Nancy would say) sound bites of what makes you the BEST at what you do (if you need help – I highly recommend the Bye Bye Boring Bio – I’ve used it myself and it works!) – save the two page CV for the next board position for which you apply.
2. Create 10 questions that will provide the host the leading questions for you to give the answer that makes you the most informed person in your field. These are not “yes” or “no” questions. These are the ones that give you the opportunity to showcase with rehearsed spontaneity your expertise.
3. Order the questions with a beginning, middle and end. This is how you get to tell your story. The host of the show cannot be an expert on all things, yet your topic is interesting to them – so give the host questions that make her look informed and showcase your brilliance!
4. Why 10 questions? They’ll get you through a one hour show – (also have 5 that tell the same story – but for the 30 minute interview and have 3 for a 15 minute interview.)
5. Promote – Promote – Promote. As much of a win as it is for you to get the interview, it is an equal win for a radio show host to find the perfect guest that has the right message to share. They’ll be chatting it up with their network, and you should do the same. Begin following them on Twitter and Facebook, and Linked-In (ask them where they are most active and play in their pool!) make favorable comments, and tag them in your posts.
6. Thank you – Thank You – Thank You! A follow-up handwritten note expressing your pleasure at being on the show will set you miles above the others looking for interviews – you never know when you might be called on again!
When most people in her industry weren’t picking up the telephone, Debbie picked up a microphone and created confidence for women and investing – first through her town-hall like forums and now to more than 1 million listeners each week on her radio show.
Debbie elegantly weaves 15 years of investment knowledge and entrepreneurship throughout her client and community work. Her personal tagline, “Create the prosperity and good fortune you deserve,” is as much a statement about the non-monetary as it is the monetary elements of life.
For more information about Debbie, her investment work, radio program or speaking, visit her website www.debbiewhitlock.com ; and connect with her on Facebook at www.facebook.com/femmefinance or on Twitter @femmefinance.
December 1, 2010
Cause Related Marketing
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For this gal who makes her living helping others to get seen, heard, and celebrated, I send out a powerful shout out to my friends at Facebook for making me feel seen, heard, and celebrated today — my birthday. Thanks for making my day with all the warm greetings, and it isn’t even noon yet.
I am heading out to Nancy Marmolejo’s I Heart My Biz event in Anaheim, CA in a few minutes to connect with amazing business owners from all over the USA to benefit from what Nancy M. has in store. I’ll be Tweeting about it, so watch for the #IHMB hashtag on Twitter for all the latest updates.
Since it is my birthday, my wish is that everyone who reads this post decides to do something fabulous for Rise N Shine between now and December 10. I’ll donate 5% of profits from all purchases made at my DIY Publicity Store to this amazing non profit organization that provides fabulous, worry-free summer camp experiences for kids whose lives are impacted by HIV and AIDS. If you want to stand out and shine in 2011 as the expert you are, treat yourself to products, services, or workshops to get the mission accomplished, knowing that a portion of every purchase will benefit the cause. It will do your business and your heart good. I promise.
With the Second Annual Publici-Tea™ and Book Publishing Summit coming up on Friday, I am showcasing my event partners and their expertise so you’ll be delighted to meet these fine people on event day.
