Enjoy RainToday.com Case Study I Mentioned Yesterday, Plus Some Public Call Outs to People You Should Know

Yesterday, I blogged about the great story RainToday.com shared about my company’s reinvention during a demanding economy. Now you can read the entire RainToday.com feature when you click on this link.  Enjoy!

Let me call out some of the fabulous and generous people who have played a key role in helping me navigate these last nine years in particular:

• Publicity Hound Joan Stewart – She advocated for the publicity tips booklets I brought to market in July of 2006 to her list, and that really helped put me on the map.  Thanks Joan.
• Tips Booklet Queen Paulette Ensign – She taught me everything I know about tips booklets, and she can do the same for you.
• Michele Lisenbury Christensen of Working with Power LLC, who came up with the Publici-Tea™ name in the first place!
• Presentation Skills Coach Patricia Fripp – Kiplingers Personal Finance has described her speaking school as among the top six best investments you can make in your career.  I agree.
• Branding Expert and Founder of Get Known Know Suzanne Falter-Barns – Suzanne coached the “Get seen, heard, and celebrated in your own backyard … and beyond” message out of me on Christmas Day 2007.  What a gift!
• Info Product Guru Fred Gleeck- He gave me plenty of straight talk in the beginning about what was missing from my website, product packaging, and product elements.  His “tell it like it is” approach isn’t for the faint of heart, but his advice has proven to be right on the money.
• Info Product Guy James Roche – James is showing me how to be more strategic and focused in my efforts to serve my people and grow the success I enjoy from the information products and training elements of my business.
• New Client Marketing Institute Founder Henry DeVries – Henry was the very first coach I engaged to take my growing business to the next level of success.   The lessons he taught me have served me well, and they will serve you well, too.
• David Wiseman, my patient and amazing webmaster – No information products business can work without someone like David.
• My loving husband Steve Juetten – Steve, thanks for being in my village, serving as my cheerleader, and doing everything you do in my life and work.  You are a treasure.  And I repeat  with credit to Julie Powell of “Julie and Julia” fame –  “You are the butter to my bread and the breath to my life.”

Those of you who are interested in traveling your own journey of reinvention are well served to engage any and all of these fine professionals and resources, all of which have served as powerful contributors along my evolving journey to business success.

 RSS Updates   |    Email Updates

Coffee, Tea or Publici-Tea™ – Story Highlights Journey of Reinvention

Two days ago, I blogged about how business anniversaries don’t necessarily earn front page news.  But they can earn media attention in the right venues with just the right timely, newsworthy, and relevant story hook.

Case in point — a story by M. Sharon Baker about how I reinvented my business during the recession to survive and thrive appears in today’s issue of Rain Today. Rain Today is the premier online source for insight, advice, and tools for growing professional services businesses.  That is certainly a well-targeted audience for how I serve the marketplace.

Here is a brief excerpt from today’s article:

After offering professional public relations services to small and medium-sized companies for seven years, Nancy Juetten, founder of Authentic Visibility, realized she spent too much time having coffee or tea and giving away free publicity advice to prospects who ultimately could not afford her services. Rather than look for ways to halt such requests, Juetten, a solopreneur in Bellevue, WA, saw it as a market opportunity and used that information to reinvent her business, a move that helped Authentic Visibility thrive despite the recession.

You can read the complete case study to learn how this independent practitioner created a 6-figure business with multiple revenue streams during a recession by signing up at Rain Today for a free trial.

And if you love those free trials, I have an anniversary celebration offer to share with you.   I’ll be offering a “buy one great item, get another great item for free” sale  during the March 1 – 7, 2010 anniversary sale.  If you’ve been thinking about treating yourself to the Bye-Bye Boring Bio Action Guide, you’ll get the Publici-Tea™ Express Digital Workshop as a high value bonus gift when you buy during the one-week-only sale.

The information you’ll receive during this fabulous sale will equip you with the insights you need to earn media attention for your winning ways, including writing a rock star bio, preparing and sharing your story so the right people will listen, and guiding to you decide if publishing a book is the right approach for you to build your expert status now.  And you’ll get it all during the sale for $49.   That’s why you won’t want to miss this amazing deal.

Why not take your savings and treat someone you like, trust, and respect to coffee or tea to chat about what you learn.    Spread the wealth of knowledge so independent professionals everywhere can succeed in what an article by Richard Greenwald for the Wall Street Journal describes as “the age of going solo.”

Let’s all make more Rain Today.

 RSS Updates   |    Email Updates

Another “Pink Spoon” You Can Share with Everyone You Know Who Wants to Earn DIY Publicity Now

If you are already a subscriber to my ezine and want to get the latest update of all the “Media Savvy” newspaper columns I’ve written through 2009 for the Puget Sound Business Journal and beyond, now you can with one click.

I’ve set up a landing page where you and everyone you know can access these practical articles that guide you step-by-step to earn the DIY publicity success you seek.    There is no obligation to share your email address again or at all, though you are certainly welcome to do so.

My intention is to empower business owners everywhere with useful information they can really use to get seen, heard, and celebrated in the media in their own backyards … and beyond.   So, spread the good news and the love to everyone you know.  And make some magic happen in your business today through the power of free publicity.

Here is my prediction — One taste from this “pink spoon” and you won’t be able to resist digging into and delighting in all the practical, buzz-building information to support your delicious and growing business success.

And, since we are in “American Idol” season, here is a fun quote for the day from Amy Palmer of Blue Sky Coaching and Consulting.   She says, “Thriving in this economy is like being on American Idol: pick the right song, put your heart into it, and ignore Simon!”  Rock on everyone.

 RSS Updates   |    Email Updates

What is Your “Pink Spoon” to Invite Fans and Followers and Attract Ideal Clients?

Meeting Linda Claire Puig, founder of Claire Communications – the “Everything Newsletter” Company, at the Robert Middleton Info Guru Summit last weekend was a distinct pleasure.  As we spoke, she referenced a concept she calls Pink Spoon Marketing™.  In a nutshell, a pink spoon is a free “taste” of what you have to offer that you serve up right from your website (e.g., a downloadable report, email course or audio recording).

Linda says that a pink spoon makes the right people—lots of them—want more from you. And all these people join your list. In fact a pink spoon is one of the key list-building strategies employed by professionals throughout the Internet.

• A pink spoon positions you as a professional with the right stuff.
• A pink spoon becomes a business-generating tool that adds dollars to your bottom line.
• And a pink spoon begins a relationship that could last a long, fruitful time. It’s this relationship—and the trust that develops as a result—that brings in new clients, new business, new referrals.

As for me, I’ve created three bonuses to reward those who opt-in to receive my ezine.  I’d be honored to earn your readership and referrals.  And, if you want to sample some of my best DIY publicity e-tips as your treat for today, you can visit this link right now.

Feel free to invite anyone in your world who is interested in getting known as an expert and getting seen, heard, and celebrated in the media to enjoy the bounty my “pink spoons” contribute to DIY publicity and online visibility success.

Authentic Visibility Question of the Day: Do you have a “pink spoon” to share with the clients and prospects you would most like to attract to your business?  If your answer is “no” and you need a little help getting your offer together, Linda and her Pink Spoon Telecamp can show you the way. The next telecamp starts in the spring, so sign up for Linda’s ezine so you’ll be among the first to taste what she has in store for you and your growing, successful business.

 RSS Updates   |    Email Updates

Personal Safety Training Group Founder Larry Kaminer Earns a Winning Article Placement

Larry Kaminer is the founder of Personal Safety Training Group.  He and I met a couple of years ago at the Bellevue meeting of eWomenNetwork.   Last July, Larry and I had a brief phone chat about his intentions to get even better known as an expert in his field.   He expressed passion for lending his expertise to large companies that relocate personnel around the world.  As luck would have it, I had familiarity with one of the leading trade publications that executives in the relocation industry read to stay in the know about recommended resources and best practices.   I suggested that Larry connect with Frank Mauck, the editor of Mobility Magazine, to explore article placement opportunities to share his timely and very important message with the readers.  By November, Larry had earned the article placement he was after.

Larry will be happy to tell you that a it pays to speak with a well-connected publicist who can make timely, relevant, and immediate suggestions to help achieve the mission at hand.   Now, we are working together via my popular “Rent Nancy’s PR Brain by the Hour” program to take Larry’s publicity plans to the next level.  We are both very enthusiastic about the journey ahead.

If you don’t want to go it alone to earn the expert status you seek, help is just a click away.

Authentic Visibility Question and Tip of the Day – What is the trade journal that your ideal customers are most likely to read?  Visit the trade journal website and look for the “writer’s guidelines” and the 2010 editorial calendar.   Then, scan the editorial plans for the perfect placement opportunity for your expertise.  Then, make a pitch to earn the article placement you seek.   This is “block and tackle” work that is easy to do, once you know how.   And great results await.    What are you waiting for?

 RSS Updates   |    Email Updates

Leverage Your Best Article Efforts for Best Results

The article I wrote about the DIY Publicity Lessons from the Wizard of Oz is now posted to BizNik, and I’d be honored to welcome your reviews.  The reviews so far are very favorable and the message is certainly timely to inspire your New Year’s success.

This article is also posted to EzineArticles.com to make it easy for ezine publishers everywhere to include it to inspire their readers to DIY publicity success in the New Year.   You are welcome to share this article in your blog or ezine, provided it is shared in its entirely with the bio box intact.

Those among you who want to get known as experts in your field can start now by setting the intention to write and post at least four articles to online article directories in 2010.   Be generous with the guidance you share, and make it easy for readers to get in touch with you to learn more about how you can help them.  In short order, you’ll earn expert status and invite more of the right opportunities to be of contribution to the marketplace.   And, when you post at least five articles to Biznik that earn a rating of 8 or better, you’ll even earn your expert badge.    I’ve posted 12 since April of 2008.  What is your plan?  And what actions will you take?   The Yellow Brick Road to your success is just steps away.

 RSS Updates   |    Email Updates

CFP® Steve Juetten’s New E-Book Guides Consumers to Make their Best 2010 IRA Roth Conversion Decision

Publici-Tea™ graduate (and my husband Steve Juetten CFP) has been working with passion to put the finishing touches in his new e-book.  “Between a Rock and a Hard Place – Making the Right 2010 Roth Conversion Decision for You” debuted TODAY at this site.

This easy-to-understand, 32-page guide empowers you with the information you need to make the right choice on this perplexing opportunity, given your own specific circumstances.

Given how many thousands of “Google” searches being conducted daily on the term “Roth IRA Conversion,” it would appear that Steve has created the perfect guide in perfect timing to serve a wide audience of interested people.

Steve has been translating complex financial topics into easy to digest communications for more than 25 years.   He’s written many articles for the Puget Sound Business Journal and is frequently quoted by the news media, including www.BankRate.com and MSNBC, on financial planning topics.  He is happy to speak with reporters, bloggers, and others who need the straight skinny on how to proceed.   If you are a member of the media and would like to review this e-book for your readers, you can connect with Steve by email at Steve@finpath.com to make your request.

Check it out, and be among the first to benefit from the sage wisdom within the pages of this timely and very relevant guide. And,  please share the good news with people in your world who are struggling with how to make the right choice on this issue.

For my money, I anticipate that Steve’s e-book will be a runaway best-seller among those who handle the household finances among friends and family this holiday season.  While this may be an unconventional stocking stuffer, it will prove to be a very welcome one, too.

 RSS Updates   |    Email Updates

Aspiring Speakers — Have You Checked Out SpeakerMatch Yet?

If you are an aspiring professional speaker, you will benefit from learning more about SpeakerMatch. This is the only service of its kind when it comes to matching speakers and speaking opportunities. SpeakerMatch reaches emerging professional speakers, business leaders, technical gurus, educators, and other subject-matter experts who want to communicate what they know. There is no better service available for event organizers who need to reach this very diverse group of experts who speak.

SpeakerMatch is the brainchild of Bryan Caplovitz, a former business technology consultant. In trying to build market share for his consulting firm, Bryan saw the need for somewhere non-professional speakers could find speaking opportunities. As it became clear that organizations had trouble finding speakers as well, he knew there was a great opportunity to fill a need. He saw the internet as an ideal way to bring speakers and opportunities together, and SpeakerMatch was born.

One of the benefits of membership is a subscription to “Behind the Podium” — a printed newsletter that is packed full of actionable tips to advance your career as a speaker. Oh by the way, an article from yours truly appears on the cover of this month’s issue.  It’s called “Project a Professional Image by Putting Your Best Face Forward.”   I am told that 1,000 people receive this newsletter, so that’s a targeted group of professionals who now know a bit more about how I can help them get seen, heard, and celebrated.  Love that.  The newsletter team found this article among my many submissions to EzineArticles.com. I posted this article to this site in April of 2006, and it is still working hard for me.

Visit this link to explore how SpeakerMatch can support your aspirations and plans to speak.  And if you haven’t yet started posting articles about your expertise to EzineArticles.com, when will you start?

 RSS Updates   |    Email Updates

If You Write Articles for Online Directories, Read This!

Are you confused about what constitutes derivative content?   Christopher Knight, founder of Ezine Articles, clears up the confusion in this useful video.

I started writing and submitting articles for Ezine Articles starting in April of 2006.  That was when I started my journey in earnest to earn a reputation as an expert in my field of do-it-yourself publicity.  Now, there are 20 of my articles posted there.  The reports function of the service tells me that 7,391 people have viewed them, 692 people have read my profile, and 282 people have published my articles in their ezines.

What I love about Ezine Articles is that if offers all of us a platform to share our expertise with a much wider audience.  When you write quality content, it travels far and wide, bringing new followers and fans for you and your work.

Authentic Visibility Challenge for Today: Make the decision TODAY to write and post a quality article to Ezine Articles.   Set the intention that you will write at least one article a quarter with the goal that other ezine authors will be publishing your work and bringing your message to a much wider audience.  Pretty soon, you’ll have far more followers and fans of your work than you do today, and many of them will be from all over the world.   That, my friends, is a beautiful thing.

 RSS Updates   |    Email Updates

PR Results Can Be Fast and Decisive – They Were for Phinney Bischoff Design House!

On Thursday, September 10, Leslie Phinney — co-founder of Phinney Bischoff Design House – requested a phone meeting to explore how to make the most of her branding/design firm’s involvement with the September 12 launch of The Shops at The Bravern.

For those of you who live outside of the Puget Sound region, this is shopping destination in downtown Bellevue, WA that is the home of the first Neiman Marcus Department Store in the region and home to a number of luxury and quality Northwest brands.

Just yesterday, Phinney’s article entitled “Conveying Brave Expectations” ran in the commercial real estate quarterly for the Puget Sound Business Journal.   The article highlights some of the considerations owners of commercial property must consider in order to attract perfect tenants in the best and worst of times.

Eight days from initial conversation to quality result. That is just how fast media placements can happen, if you keep attention focused on framing your news in the context of why it is timely, newsworthy, relevant, interesting, and local.

 RSS Updates   |    Email Updates