Publici-Tea­-TO-GO! Gift Bundle News Travels to www.womenentrepreneur.com

Cause Related Marketing, PR Beyond the Backyard No Comments

Today I am very grateful to my virtual assistant Janica Smith who issued a persuasive pitch to some influential blogs a few days ago and earned a fabulous mention for the Publici-Tea™-TO-GO! gift bundles at this link.  What a thrill to have the message about this cause-related initiative travel all the way to www.womenentreprenuer.com — which couldn’t be a more perfect placement for this news.

I am also grateful to Heidi Richards Mooney for being a hearty advocate for how I serve.  She discovered me via a “Google Alert” on September 1, 2007 — the first day this blog went “live.”  She invited me to participate in a the worldwide virtual media summit with a number of prominent internet marketers earlier this year.  She subsequently invited me and the other internet marketing and promotion experts to contribute to a powerful e-Book called Get Media Savvy - The Woman’s Guide to Promote Your Products, Services to the World.  (This e-book, incidentally, is included with just about every Media-Savvy-to-Go information product I sell as a special, value-added bonus.) Now, she has graciously connected me with these experts, and a number of them have agreed to advocate for the Publici-Tea-TO-GO! gift bundle to their followers.   I am honored by her support, the doors she has opened for me to share my gifts with others, and the doors still to open because of her willing heart and generous spirit.  If you have not yet looked into benefiting from the quality programming Heidi creates through Women’s E-Commerce Association International, you would be well served to check it out at this link.

Today I heard Award-Winning Speaker and Speech Coach Patricia Fripp say that the Internet is God’s gift to the small business owner, speaker, and professional service provider.  And I would say, “She is absolutely right.”   I never would have met Heidi Richards Mooney had it not been for my blog launching at the perfect time.  I wouldn’t have had a connection to the 15 internet marketing gurus and fellow co-authors for the Get Media Savvy E-Guide without that initial connection.  Now, many more doors are opening.  And I have never met one of these people in person.  We’ve found ways to connect authentically through the power of email and the strength of a blog that makes a winning impression.  It’s just wonderful how the internet levels the playing field and makes so many things possible for business owners of all sizes, thanks to the strength of one’s communication skills.

Let me add that Patricia’s speaker training is beyond fabulous.  I can hardly wait to return tomorrow for the second day of the 2-Day speaker school she is teaching in Redmond, WA.  I know my future speeches and Publici-Tea™ Workshops will be all the better for lessons I am learning to serve you all better.   And, speaking of which, there is still time to register for the Nov. 14 Publici-Tea™ Workshop.  Now that the election is over, are you ready to shift focus toward the task of building the buzz about your business?  I’d be honored to have you in the room to benefit from the powerful lessons you can learn to advance your own publicity success without spending a fortune or spinning your wheels.  Register here.

Publici-Tea™-TO-GO Gifts — a Comforting & Inspiring Way to Build Business Buzz and Do Something Wonderful for Women Newly Diagnosed with Breast Cancer

Cause Related Marketing No Comments

For the longest time, I have dreamed to one day share a cup of tea with Oprah Winfrey. Oprah has been a constant force in my life for as long as I can remember. When my son Kyle was born in 1997, I watched Oprah’s “Remembering Your Spirit” segments during the 4 o’clock hour as my son napped dreamily in my arms. While I don’t remember many of the specific messages she shared during my post partum, sleep deprived state as a new mom, I do remember setting the intention to live a life of which I could be proud.

Since then, I’ve made some progress.

  • Together with my husband Steve, we’ve helped our son grow into a remarkable, smart, empathetic, 11-year-old.
  • Steve and I have navigated 21 years of marriage and still like and love each other.
  • I’ve helped my clients achieve greater visibility and business success through my role as a publicist. In my work, I support powerful, inspired women who follow their passions to do great work in the world. My niche is the “comfort and joy” space because working with clients who offer premium chocolate, hot tubs, affirmation blankets, and other warm and cozy items that bring smiles just suits me. And every client has what it takes to one day earn Oprah’s attention.
  • I’ve coached over 100 small business owners on how to earn their own publicity at my Publici-Tea™ Workshops, and many are having fabulous successes in the media every day.
  • I’ve given time to a few causes that touch my heart.

On October 1, 2008 I attended the Nellie Cashman Women Business Owner of the Year Gala and marveled at the success of the finalists who were evaluated by their financial skill, risk taking, leadership, and contributions to community. I left the event with nagging feeling that there was still more for me to do.

During a presentation I gave a week prior to a group of women business owners, I was struck by the universal desire each expressed to sell more of their products, services and ideas and set themselves apart in influential and lasting ways from their competition. It caught my attention in a big way when the audience of 100+ women revealed that none had enough money to hire the help they need to get the job done.

I was immediately inspired to create a gift item that would answer the call at a price point that just about every business owner can afford.  By combining some of the things I love the most – such as tea, Seattle Chocolates, and Biscot-Tea™ — with practical DIY publicity information products I created with the intent to empower others to unleash the power of free publicity to build their own buzz and support their Prosperi-Tea, Publici-Tea™-to-Go was born. I wrapped this bundle in its own sassy hot pink tote box and asked an important question.

How could I turn this item into something I could be really proud of that would contribute to others’ success and do something more that would be bigger than selling more services and stuff? Read the rest…