Two Webinars Today to Say Bye-Bye to Your Boring Bio: Noon and 3 p.m. Pacific — Join In and Benefit

Today is a big day to guide hundreds and maybe thousands of people to say bye-bye boring bio and get ready to welcome opportunity now.  At noon Pacific, Tad Hargrave is hosting me for a call to his Marketing for Hippies community.  And at 3 p.m. Pacific, I am doing a call for my own fabulous tribe.   Click on the links for the time window that is perfect for your busy schedule so you can join us or gain access to the recording and the PowerPoint slide presentation within 24 hours.  It’s always best to show up live because there are always treats to reward those who show up and take action.  Be among them.   You’ll be glad.  I promise this will be well worth your time.

 RSS Updates   |    Email Updates

HARO! Wow, Thank You, and Lessons for You From My Winning Advertising Experience

Help a Reporter is one of my favorite media query services.  I scan the leads every day to seek out perfect media opportunities that can put my publicity and storytelling expertise in the spotlight.  Because I know that somewhere in the neighborhood of 135,000 and 200,000 spotlight seekers love and use this service, I made the wise investment to buy an ad on 1-17 to invite people to enjoy a “pink spoon” to get an irresistible taste of what Bye-Bye Boring Bio PLUS! offers.

If you didn’t know, the first message on the HARO feed is a paid advertisement.

My primary objective in placing this ad at the start of this New Year was to grow my list.  Let me share what has happened so far.

• Since 1-17, 19,580 people have clicked on my ad.
• Hundreds of people have opted in to enjoy the free gift.
• Hundreds of people have opted in to enjoy a free webinar I am hosting tomorrow, Jan. 25 at 3 p.m.
• Two interview requests have come in.
• Two speaking invitations have come in.
• Google Analytics for the 12-24-12 through 1-23-12 show that blog traffic at my site is up over 100% over the same period last year.
• And, I got to ROI on my ad investment by 8:30 a.m. Pacific Time after my morning ad debuted, and the sales continue to flow.

When I saw how well things were unfolding, I wrote to the advertising manager at HARO to share my success.  Then, guess what happened next? My expectations were exceeded beyond measure when the good folks at HARO ran a bonus ad for me because they had an opening on their calendar.  They also shared my success on their Facebook Fan page.

All I can say is WOW and THANK YOU.

By the way, this is not my first time placing an ad on HARO.  The first time was in 2009.  I got to ROI on my ad investment within the first twelve hours, and this success was reported in the Inc. Start Up Blog.  The second time was late last year when I ran a test ad for the business/finance segmented list to introduce Bye-Bye Boring Bio PLUS!   The traffic that flowed to my site as a result of that segmented ad convinced me that advertising to the master list would be a good decision.

With all that said, there are a few lessons for you in my example.

1. If you buy an ad and experience success, be sure you spell it out so the media outlet can enjoy hearing your good news.  You just might welcome an unexpected and welcome bonus or additional and fabulous visibility that makes a big difference in your success  to take YOUR message far and wide.
2. Take your message out for a spin to a segmented list to make sure the fit and the results are right.
3. And, if you have an audience of spotlight seekers among your ideal clients, take a fresh look at HARO as a way to advertise your product or service.  It sure has been decisive and rewarding for me.

 RSS Updates   |    Email Updates

Content Trumps Puff

This email came in from a new client who decided to enroll in the next session of the Broadcast Your Brilliance Webinar Series:

“I have been going through your materials and holy buckets, do you know your stuff or what?! I initially thought, where in the world has Nancy been, I can’t begin to tell you how many guru’s and well intentioned professionals I have worked with that did not serve me half the justice as your program has – and I’m just in to the first document and recordings.”

This email reminds me of an important point.  Content trumps puff every day of the week.

And, this email is also a wake-up call to me.  As visible as I think I might be, there is a great universe of perfect people in the world who haven’t yet heard of me and the work I do to guide them to step into the spotlight and prosper now.  I must remain ever vigilant in getting the word out, just as you must do the same about your particular brand of marketplace magic.

As for the upcoming webinar series, my intention and pattern of performance is to pack as much actionable content and support as possible for every client.  I call this sustainable generosity (Thank you George Kao for that term!) The goal is to empower experts and those seeking to earn expert status to get known and get paid for their winning ways by showing them HOW and WOW. Step by step, we take on bios, press releases, pitch letters, and some aspects of online marketing to bring on the results in short order.

If you’d like to sample my teaching style, I am teaching a series of FREE webinars with amazing partners this week, including Therese Skelly, John Kremer, and Tad Hargrave. And, my own call is taking place 1-25 at 3 p.m. Pacific.  If you want to listen in and learn how to say “bye-bye to your boring bio” and “hello” to clients, speaking gigs, and media interviews by getting truly READY now, this call is for you.  Remember, there are always special treats to reward those who show up live, so be an early bird and show up to benefit.

And, here is inspiration to guide you forward:

–  Zig Ziglar

 RSS Updates   |    Email Updates

Are You a Spotlight Seeker Dissatisfied with Your Wattage and Ready to Turn Up the Voltage?

Join me for this high value and FREE live webinar to guide you to get over “Well-Kept Secret” status so you can get known and get paid to your expert advantage as soon as possible.

Event Date:   Wednesday, January 25, 2012 at 3 p.m. Pacific

During this live call, I will:

• Guide you through a five-step system that you can apply immediately to prepare winning stories about your expertise. Whether you want to attract clients, speaking gigs, or media interviews, this system works every time!
• Share examples of bios for coaches and consultants just like YOU that brought in the business to inspire your own winning efforts.
• Reveal some of the most common mis-steps to avoid so you can pave your path to prosperity faster.
• And inspire you to share your new and improved story with the right people so you can grow your influence, impact, and income now!

Whether you need to attract new clients, invite media attention for your winning ways, or all of the above, you’ll learn essential steps you can take, starting today, to get ready to welcome and initiate more of the right kinds of opportunities to grow your influence, impact, and your income in the New Year. Don’t miss this timely and engaging opportunity to learn how to build YOUR buzz and invite the opportunities to share your message with the world.  Register now.

 RSS Updates   |    Email Updates

Come Fly with Me and Constant Contact’s Dana Pethia at Seattle Museum of Flight – Tuesday, Dec. 6 – 10 a.m. – 2 p.m.

Learn the latest in email marketing and list building with Dana Pethia and me as your guides.  It’s a high value and free half-day of content, connections, and actions to take to build your influence, impact, and income.   Register here.

 RSS Updates   |    Email Updates

An Up-Close-and-Personal Opportunity to Learn What I Do Well and the Alternative — A No Holds Barred Opportunity to Hear Me Speak My Truth

Alison Marks of 6 Figure Home Office interviews entrepreneurs about how they run their successful businesses, and she has a knack for getting at the tender underbelly about what folks do well and not so well.   This is the kind of truth-telling that I find very refreshing.  It’s part of my own “authentic visibility” brand to show up and speak my own truth.   She is interviewing me at noon on November 15 to pull those kinds of nuggets from me.  I’d love to have you listen in.  Here is the link to opt-in so you can get the call-in details.

I’ll be giving way the gift of Bye-Bye Boring Bio PLUS! to those who post comments to this blog about the 11-15-11 interview, so please listen in and post a comment.  You must post your comment by Friday, November 18 at midnight to qualify for the drawing.  I’ll choose the winner randomly from those who post.  Good luck!

 RSS Updates   |    Email Updates

12-2-11 Live Event is Now a Free and Fabulous 11-21 Teleclass at 10 a.m. — I’ll Share How I Monetized My Message So You Can, Too

Readership of my last ezine about monetizing my message was the highest it has been all year. I want to make sure everyone who is interested can hear exactly what I did to monetize my expertise so you can be inspired to do the same for YOUR message. That’s why I am making an important change to be of better service to you.

1) The LIVE event formerly scheduled for December 2 at Seattle Design Center with a ticket price of $97 that included the high value Bye-Bye Boring Bio PLUS! as a gift with registration is now going to be a FREE teleseminar that you can enjoy wherever you are in the world. During this FREE call, I’ll address the specific steps I took to monetize my message to inspire you to do the same with yours. Yes, the call will be recorded so you can enjoy it anytime, as long as you register to receive it. You can opt-in to receive the teleseminar call-in instructions at this link:. Bye-Bye Boring Bio PLUS! will not be included as a gift with this free teleseminar.

2) The new date and time for this live teleseminar is Monday, November 21 at 10 a.m. Pacific.

3) Locals can still enjoy both me and Constant Contact’s Dana Pethia at another live and FREE event to take place on December 6 with details to come a bit later.

We are still delivering everything we promised, just in different ways to serve more people and without requiring a fee to benefit.

If you’ve already purchased your ticket, you’ve received a $97 product e-bundle — Bye-Bye Boring Bio PLUS! — to help you prepare and share your story. In addition I am donating 10% of your purchase to fuel the good work of LifeCenter Northwest.

And, because I believe in the good work of LifeCenter Northwest, I will gladly donate 10% of any purchases made from my Engage! page between now and 12-31-11 to support this life saving organization.

So, here again is the link to register for this high value and free teleseminar.

Share this with anyone you know who wants to monetize their expertise.

 RSS Updates   |    Email Updates

Not All Bios Suit Every Situation — Get Personal When It Makes Sense

Alison Marks has a website called 6 Figure Home Office, and she also hosts a series of interviews called “Success Talks with Alison Marks.”  During these interviews, she asks successful business owners questions like:

• How is your desk set up?
• How do you keep email and social media from eating up your day?
• How do you organize your files?
• What does your to-do list look like?

Her mission is to guide home based business owners to get more done in less time.   If that isn’t a cause worth fighting for, I don’t know what is!

I’ll be her guest for the November 15 program, and I am really looking forward to it.

When Alison asked for my bio, yes, she wanted the professional bio that is ready 24/7 on the “about” page of my site.  And, she wanted a more personal bio that would speak to my life as a home based business owner.

Since Morgana Rae has kicked me in the behind about apologizing for being a suburban soccer mom (on video, no less!), I’ve written a new, more personal bio that I can share for situations where this style of message is relevant to the opportunity.

Nancy transformed from “desperate housewife” to “PR and Storytelling Diva” by taking her own advice.  Since 2001, she has generously shared her tips, resources, workshops, and programs while working comfortably from her  Bellevue, Washington home office — often while wearing pajamas.  As disciplined about her work habits as she is about creating great results for clients and her own brand and reputation, she is most proud of her almost 25-year marriage to Steve Juetten and the good job they are doing so far raising their 14-year-old son.   Both work from home offices and are at the ready to support both clients and family needs at a moment’s notice and without apology.  Their adorable Cockapoo puppy “Champ” adds some welcome and wonderful chaos to their lives.

 RSS Updates   |    Email Updates

Have You Signed Up for the Self-Employment Telesummit Yet? October 17-21 — Earn Your Worth, Attract More Clients, and Master the Inner Game of Business

If you want to earn your worth, attract more clients, and master the inner game of business, be sure to register for the Self-Employment Telesummit taking place October 17-21.  Here is a link to a press release with all the juicy details.   It’s free to participate and priceless to benefit.

 RSS Updates   |    Email Updates