I got my ticket to the Oprah Live Your Best Life anniversary celebration just moments ago. When the transaction completed, I had tears. This is a big deal for me. I can’t wait to meet up with all the great people who are going to be there and be as up close and personal to Oprah as I’ve ever been. Hurray!
Did you know that the Urban Dictionary actually includes a definition for a new affliction of the digital age? It’s called “Blogger Butt.” The definition is – Weight gain in the gluteal region which is directly related to spending large amounts of time blogging. I found out about this by reading Publicity Hound Joan Stewart’s Ezine today, and it made me laugh.
Check out the treadmill desk Shannon Nicholson created for Michelle Tennant Nicholson at this link to help her get fit while blogging. This just goes to show that there are extraordinary solutions waiting to address common problems — if you just have enough ingenuity to figure them out. Best of all, there are media opportunities waiting for those who take advantage of them. Michelle landed an interview with FOX News later today on the topic of how women can stay healthy while in front of their computers 14 hours a day. Now that the weather has turned cooler in so many regions of our nation and Halloween and holiday treats stand ready to tempt us all, the timing is certainly right to find suitable antidotes to blogger butt.
Main Street Media Savvy Question of the Day? What solutions have you found to counter blogger butt? My favorite solution is working out regularly with a heart rate monitor, eating mindfully, and drinking lots of water. It’s not a particularly newsworthy answer, but it works for me — and the skinny jeans fit. How about you? Inquiring minds want to know!
July 12, 2006 was a big day. I took delivery of my first shipment of Media-Savvy-to-Go Publicity Tips Booklets with high hopes that small business owners everywhere would buy them and that big businesses in service to small business owners would buy they by the boatload.
The first part of that dream has come true. The second part is still a work in progress, yet my hopes and expectations are still very high. Why? Because the economy has proven more demanding than most of us would have thought possible, and the need to share the useful information within the tips booklets to empower others’ success has never been more timely. For the $10 investment, the 147 powerful ways to build business and profit from free publicity continue to be an extraordinary value. People who apply the tips are having fabulous success.
Here is a link to preview example tips.
Here is a link to read the real life testimonials from happy customers in my own backyard … and beyond.
And, with high hopes, here is a link to learn about quantity purchases and booklet customization requests.
Why not share Media-Savvy-to-Go Publicity Tips Booklets with your small business customers as a way to support their success and invite their gratitude to you for unlocking a powerful way to build business and profit from free publicity. It’s a client appreciate gift that will return abundant value to all.
Finally, if you didn’t read Darren Rowse’s blog post today about how to build credibility, this one is a must read. Rowse is the powerful blogger behind ProBlogger, and his wisdom is priceless beyond measure.
Happy 3rd Birthday, Media-Savvy-to-Go Publicity Tips Booklets! May you have many, many more and may everyone who applies the tips to their buzz building advantage have all their dreams come true.
Today was a great day of connection, conversation, and sharing about DIY publicity and social media marketing at the very first Publici-Tea™ Express DIY publicity event and Q&A session at the award-winning Metropolitan Apartments in Tacoma. Practical Social Media Founder Steve MacDonald contributed useful tips and suggestions to empower 40 event guests to deploy social media for purpose and profit. Growth Strategist Tammy Redmon of Redmon and Associates kicked off the session with inspiring words to invite action. Puget Sound Business Journal Circulation Director Mark Rollo connected with guests about the value of reading the paper as a pre-curser to getting seen and heard within it. And, I delivered useful tips and resources to empower everyone in the room to get into DIY publicity action today, along with plenty of publicity success stories to demonstrate the value and impact of getting into the media relations game.
Based on the warm feedback we received from event guests, chances are good that another Publici-Tea™ Express event will be added to the planning calendar soon.
Special thanks to Joel Semanko and John Gibson for inviting us to their Grand Residence at the Metropolitan Apartments for an empowering day of buzz building education. Sweet thanks to Seattle Chocolate Company for providing exquisite and beautifully packaged truffle bars to delight every guest. And, finally, special thanks to Cool Cycles Ice Cream Company for offering premium ice cream to offer the perfect ending to a great event.
About 1/3 of the guests who attended today’s event found out about it via BizNik, and the other fabulous guests came from a variety of sources, including my Media-Savvy-to-Go ezine, blog mentions, prior speaking gigs at the Seattle Graphic Artists Guide and Seattle Design Center, plus powerful recommendations delivered by Tammy Redmon to her South Sound network. I mention this because so often people ask if participating in social networking contributes to dollars coming in the door. The answer in this particular case is YES.
Oh, by the way, I was thrilled that so many event guests decided to purchase the Bye-Bye Boring Bio Action eGuide review copies today. I think this new product is really striking a nerve among business owners and meeting a really important need. Check it out at this link and make your $29 review copy purchase today. This offer expires on July 31, so don’t miss out!
Signing off for a few days. Enjoy the weekend ahead. Thanks for reading and being part of my community.
If you have the courage to ask for what you want, you just might get what you ask for — or something much better. Here is a case in point.
If you’ve been following my work for any length of time, you know that I started my business with a desire so very simple — to earn enough money to buy better groceries. Having grown tired of generic brand wheat crackers that I purchased on a tight budget, what I really wanted was to earn enough money to buy Nabisco brand wheat thins.
Just yesterday, I was engaged by La Panzanella — an award-winning specialty retailer famous for herb-inflused, rustic Italian crackers called Croccantini and Croccantini Bites — to create a publicity plan to announce their new line of gourmet, artisan snack crackers called Fieri. These are three uniquely-seasoned snack crackers in Serrano Lime, Red Chili Basil, and Chipotle. These flavorful, delicious crackers are delights you will be proud to serve guests, pair with your favorite artisan cheeses, and enjoy with your favorite wine — especially on holiday weekends like the one upon us. These crackers offer great taste, crunch, and remarkable flavor that go well beyond what any wheat cracker delivers. If ever there was a perfect engagement for this publicist, this is it!
I’ll be telling you more about the publicity success stories we cook up in the weeks and months to follow. In the meantime, if you need to shop for holiday gatherings of good friends, visit better grocery stores and specialty retailers across the nation to find La Panzanella Croccantini wherever better crackers and the things that go with them are sold. Fieri won’t be far behind.
I share this story to demonstrate that if you ask for what you want, you often get what you ask for — or something better. And it’s a beautiful, delicious thing.
DIY Publicity Challenge: What do you want, and how specifically can you describe it? Whether you want a “Growing Your Business” profile within the Puget Sound Business Journal or an interview with Matt Lauer of The Today Show, the more specifically you can describe what you want, the more deliberately you can get into action to bring your wish to reality. When you get into action, you just might find you get what you want — or something better.
For all the reality TV show fans here and beyond, the big wins this week have been something to see. First, Shawn Johnson wins “Dancing with the Stars.” Then, Kris Allen wins “American Idol” in what will no doubt be considered an amazing underdog victory over Rocker Adam Lambert. Oprah crowned the most talented kids in the world, many of whom delighted and amazed viewers with their remarkable singing, dancing, and musical prowess.
And here in the DIY publicity trenches, I’ve been blessed with some wonderful customer reviews. I received a hand written ‘thank you’ note that brought happy tears to my eyes:
Dear Nancy,
Thank you for an amazing training on Friday!!! It was beyond my expectations, and I look forward to implementing what I’ve learned! The testimonial for your website is coming, too!! More thant that, I want to thank you for your generous heart, your humility, your integrity, and the impact you bring. You are a rare gem and I am so grateful to have you on my team! May you be blessed richly!
Shannon Bruce, CPCC, Inner Wisdom Coaching Services
And, a new blog post by Seattle PI Reader Blogger Trisha Nerney makes me beam with pride.
To make a good week even better, I got word earlier in the week that a proposal I submitted earned a new, perfect client to add to my full service public relations practice. And, this engagement could not be better suited to my skills and passions.
I had a boss once (thank you Mike Sick, wherever you are) who said to celebrate the good days when they happen. Today has been a very good day for lots of reasons. I am grateful.
Enough reality TV for me. I’ve got plenty of great work to do, and I can’t wait!
If you are hungry to watch, listen to, or read good news, put on your do-it-yourself publicity hat and get into the game. Last night, while watching Brian Williams sign off the NBC Nightly News, he asked the viewers to share their good news at his blog. I jumped into action to share a good story about a remarkable woman from Grand Junction, Colorado. You can read more about Bette James Laughrun at this blog post. If you have good news to share, why not share your story idea for consideration for the NBC Nightly News. Here is the convenient link to make it easy to share your story. While you are at the site, read all the good news viewers have shared so far. It just might lift your mood and remind you that good things are happening all over the nation, even during these challenging times. Bette says, “I read somewhere that you can change your life when you change your mind. I know that from my personal experience, it is really true.” Treat yourself to her story by reading the link above. You’ll be glad that you did.
DIY Publicity Tip: More major television news outlets are inviting viewers to share their perspectives on Twitter, Facebook, and other social media. Many are sharing the verbatim answers directly from their computer screens with the viewers. If you have value to add to stories as they unfold, chime in, offer your perspective, and be heard.
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