Big Lessons from 2011 So Far – Revelations about Big Rocks and Sustainable Generosity

Ah yes, it is that time of year to reflect on steps taken to move forward and to look ahead to see what might be coming next.

So, with that said, here are some of my big lessons from 2011.

1. Move the big rocks first. (Thanks Bill Baren for this simple, yet powerful idea.)
2. Speak with authenticity to make a deep connection with those you are meant to serve, even though it is uncomfortable.
3. Leverage packs a punch.
4. Grow your list.  Grow your wealth.
5. Be a “rock star” joint venture partner .  That means delivering on every promise and going the extra mile.  One good contribution often leads to another, and good news travels fast to the right people.
6. It pays off to be ready when opportunity knocks, and it turns heads in a good way.
7. Practice “sustainable generosity.”   (Thank you George Kao for this “aha” insight.) That means giving generously and over-delivering for those who invest wisely in your services.
8. Less is more.  Offer fewer products and services in winning bundles to make “getting to YES” easier for your clients.
9. Invest wisely to get help in areas beyond your genius.
10. Take consistent, tenacious action every day to advance toward your goals.

Prior to 2011, I was  one of those “get it done myself” people.  And, truth be told, I wasn’t achieving the success I was dreaming of by following this approach.  That is why — even though it was VERY uncomfortable for me — I invested in coaching this year change the game for my life and business.   Every day, I am uncomfortable.  Every day, my business takes bigger  and different steps forward than I could imagine taking before getting this extra measure of strategic support.

This journey isn’t easy.   I am being challenged in ways that bring up all kinds of “inner game” stuff that is hard to address or talk about.

And, step by step, the results are flowing in the balance sheet and beyond.

And, for 2012, I am going to put more emphasis on the “and beyond” part of this equation.   I’ve worked very hard, sometimes to the exclusion of taking good care of myself.  I think the concept of “sustainable generosity” needs to be applied to my personal life.  It’s a very big rock that needs attention.    That means putting my fitness, health, and self-care at the top of the list so I can be present for my husband, son, and puppy and equally energized to do great work with my clients.

This is going to require some mindset shifts and behavior changes that are going to be uncomfortable for me.   Borrowing a phrase from Oprah, “what I know for sure” is that If I apply the same level of discipline and focus to my personal life as I do to my business in the New Year, wonderful things are going to happen that will be priceless in their rewards. Those priceless rewards count for a lot.   To me, they matter the most of all.  So, I’ve got my eye on that prize, and I’m going to take step-by-step progress to see what shape it takes with high hopes and high expectations. I’ll keep you posted on how things go.

What are your biggest lessons from 2011?  What will you do differently in the New Year.  Please share, and let’s help keep each other accountable for making our dreams come true in 2012.

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On Taking a Big Leap, Making the Commitment, Doing the Work, and Staying with It – Cause for Independence Day Celebration

Three years ago, my husband Steve and I bought a new house for our treasured family that includes our son Kyle and our golden retriever Shadow.  Some would say that the timing was bad, and they would be right.  Have the last three years been a challenge for us?  You bet.  But there is a beautiful silver lining that makes the journey so worthwhile.

It was a BIG leap to make the commitment to buy a new house.  Once we stepped forward, there was no turning back.   We had no Plan B.  We made the commitment.  We moved.  And we did everything we could to navigate the demanding economy to serve our clients, earn enough money to pay the higher mortgage, and make our new house a home.   This was no small feat, given the demands of the Great Recession.

Had we stayed in the other house, it would have been so much easier.   We could have hidden out until the dust of the rocky economy  cleared.  We could have enjoyed more leisure time.   We could have marched in place with a whole lot less worry and wonder.

But here’s the thing. Where I live is important to me.   Living and working  in a space that inspires me to be my best has compelled me to  reach higher, go deeper, and find even more satisfying ways to contribute to my clients, bring rewards to them and to me through my work, and build a business that makes me and my family proud.  All the reinventing over the last three years has been challenging to my growth as a business owner and in every other way.  And that is an understatement to be quite candid with you.    When I see photos of me and my son from our move-in date to yesterday — which was our three-year anniversary of moving in — the growth is unmistakable.

Reaching higher — or growing taller as the case may be — requires a great deal of care and feeding.  We are all growing in ways that are obvious, subtle, and game-changing if we dare to think bigger for what is possible for our lives and  work. Today I can say that I am a great deal happier than I was three years ago, and that is the most priceless reward for having made the move.

Taking a big leap, making a commitment,  doing the work, and staying with it have paid off.   These are the kinds of lessons my husband Steve and I model for our son, and he’s growing into a fine young man so far. And  day by day we are each creating and growing businesses that make us proud.  On this Independence Day weekend, that gives us even more reason to celebrate.

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How Well is Your Ezine List Growing? How to Figure that Out

I’ll be the first to confess that words are my favorite currency.  When it comes to “doing the math,” things don’t flow with as much ease.   I graduated with a Bachelor of Science degree in business administration and took more than my share of accounting, finance, and statistics courses.  Truth be told, math isn’t intuitive for me.  There you have it — a revealing personal reflection that is now public knowledge.

In any case, I’ve been wondering about how to evaluate how things are going with my ezine list and how to better serve and build my community.   After listening to a few of Bill Baren’s content-rich teleseminars on this topic, I learned something that I want to pass along to you — especially if you struggle with the math as I do.

Bill suggests that you figure out well your free opt-in gift is inviting new ezine subscribers.   Here are the steps to figure that out. Read the rest…

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An Invitation to Take the Temperature on Getting Seen, Heard, Celebrated and Compensated

What gets measured gets managed.  That said, what were your proudest results for 2010 in the “getting seen, heard, celebrated and compensated”  department?  Since it’s a shiny New Year, it’s timely to consider your accomplishments.

For example, did you:

• Win any awards?
• Earn any new professional certifications or complete additional professional training?
• Earn an abundance of remarkable and memorable testimonials from clients for your outstanding work and stunning results?
• Invite Five-Star reviews of your book on Amazon.com?
• Earn best-seller status for your new book?
• Attract invitations to address influential audiences of your ideal clients by webinar, teleseminar, or live and in person?
• Enhance your influence in the form of new ezine subscribers, blog readers, and fans and followers on social media?
• Grow RSS subscriptions to your blog?
• Grow your community of joint venture partners and affiliates to extend your message far and wide?
• Earn editorial attention in prestigious and well-targeted media outlets that are read by your ideal clients?
• Add new product/service offerings that are earning raves and fueling new and existing streams of income?
• Attract more customers than ever before to benefit from your products/services?
• Earned stronger rankings on Google for the keywords that your ideal clients search to find a business like yours?
• Give back to a cause that is near and dear to your heart?
• And, most importantly, what are your intentions to keep the flow of progress moving forward?

Take the time to complete a simple Platform Progress Status Report that shows the steps forward you and your company have made in these key areas and others that are important to your growth.

If there is good reason to update  and refresh your bio with the latest accomplishments, take the opportunity to do so. Then, tuck this away until this time next year and marvel at your progress that is achieved through your deliberate, strategic actions, taken one thoughtful step at a time.

If it’s time to get your story together so you can step into the spotlight in the ways that matter to your business, join me for the next Bye-Bye Boring Bio Action Workshop at my Bellevue, WA home.  The date is Friday, January 14 from 8:30 a.m. to noon.  There is room for nine guests who are truly serious about attracting clients, speaking gigs, and media interviews in 2011.   Register conveniently online at this link.

Most importantly, go forth to get seen, heard, celebrated and compensated.   You’ll be glad that you did.

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Ever Wonder What Happens with Opt-Ins and Sales When You Host a Teleclass?

Would you believe it if I told you that 26% of the people on today’s “LIVE” call about transforming boring bios from wallpaper to wow decided to take action and make a purchase today?  That was super encouraging news.  Being somewhat new to this process of sharing useful content by teleseminar, I can most definitely say that I was seen, heard, celebrated and COMPEN$ATED today.  And just under 200 people decided to become part of my community as a result of  having the opportunity to learn how to kick their boring bios to the curb.

I am really pleased with the feedback, the opportunity to build relationships with new members of my community, and to welcome sales to reward me for the effort put forth to share this information with a wider audience.  And, one new media interview invitation came my way as a direct result of the buzz created about this topic, and that interview takes place on Monday.

One good thing leads to another, and that is a beautiful thing — especially since I am in launch mode for a product that can ease the new client attraction pain that is deeply felt by so many who just struggle telling their own stories.

I’d love to hear from others who are offering teleseminars to find out the kinds of results they are welcoming.  Truth be told, this is a relatively new activity for me and having benchmarks about what to expect would sure be great.

In any case, so encouraged am I that I am extending the same amazing offers to those who elect to listen in on the REPLAY, which you can opt-in to enjoy via this link.

Offer #1: Nancy’s 10-10-10 Deal for a Great 2011

Be the first 10 people to treat yourself to the newly released 2nd edition of the popular and well-reviewed Bye-Bye Boring Bio program and you’ll benefit from a 10-minute laser bio feedback session with me to kick your best effort bio draft to a higher level of fabulous. The only catch is you must submit your draft to me on or before 12-10-10 so you can start 2011 with a new, rock star bio to serve as your ultimate client magnet.

And, the next 147 people to act — either by signing up for an upcoming Bye-Bye Boring Bio Action Workshop or engaging me in an Extreme Bio Makeover — will benefit from the high value gift of 147 powerful etips to boost business and profits through the power of free publicity.

First, you have to PREPARE your story.  Then, you have to SHARE your story.  It’s really a step-by-step process that you have to keep taking to make progress along your journey to expert status.   The key is to get into action because when you do nothing, nothing happens.

So, listen in to the call that generated plenty of fan mail in real time and plenty of action on the parts of those who have declared NOW as the perfect time to attract more clients with a “rock star” bio that stands out and shines from all the rest.

And, if you are in a buying mood, just visit this link. The first 10 to buy get that 10-minute bio feedback session with me, and I am pretty good at this and will do my best for you!

Special thanks to Dan Janal, founder of PR Leads, for introducing me to his community of people who are serious about earning expert status and taking action to make it happen.   Welcome to the Authentic Visibility tribe.  It’s great to welcome you here!

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Ebook or Real Book? Our Survey Said …And Seth Godin Offers a Compelling Point of View in Perfect Timing

Last week, I sent an e-blast to the customers within the Authentic Visibility tribe and asked them one question.  Given the choice between buying an e-book or a traditional book, what do they prefer and why.  I also posed this question at my business Fan pages on Facebook.

Within 24 hours, I heard back from 100 people who were happy to share their opinions.   Here is how the numbers have played out so far from the first 100 respondents:

• 51% prefer traditional books to ebooks.
• 34% prefer e-books to traditional books, especailly if the e-books are shorter than 50 pages.
• 15% want the choice of either format.
• About 10% expressed interest in purchasing books in a format that is compatible with a Kindle, Nook, or IPad.

Here are the most common reasons for the e-book preference:

• International customers enjoy the immediate gratification of paying and receiving their product immediately. They also appreciate saving money and hassles associated with international shipping.
• Others in the e-book camp said they consider an e-book an environmentally friendly choice that allows them to print only those pages they want and save the rest to their hard drives.
• When an e-book is longer than 50 pages, however, they are more likely to buy the printed version.  Several respondents say it is too much of an inconvenience to print the pages, punch holes, and bind the content in a notebook.

Here are the most common reasons shared for the traditional book preference:

• Many of the respondents to my impromptu survey describe themselves as old-fashioned. They love holding a book in their hands, turning the pages to favorite sections, and writing in the margins.
• Readers  enjoy the the convenience of being able to tuck a book into a purse or briefcase to read while traveling on an airplane or ferry boat or set that book on the night side table for reading before falling off to sleep.
• Lovers of real books said that when they buy e-books, they often file them away without digging into them, whereas when they buy a traditional book, they are more likely to dig in and start reading right away.
• Many respondents who prefer traditional books also mentioned how they enjoy sharing their books with others.

If you have a book in your future, consider this “back of the cocktail napkin” research good food for thought to help you decide how to proceed with your next project.  And, you might check these numbers against what is really happening in YOUR shopping cart.  For example, over the last year, 85% of buyers for the first edition of Bye-Bye Boring Bio (a 52-page workbook) have selected the e-book as opposed to the spiral bound printed workbook.

Now that the second edition (to debut 9-8-10)  is approaching over 150 pages of articles, 10 Bye-Bye Boring Bio worksheets that make it easier than ever to prepare a rock star bio for the right situation, and abundant examples to inspire readers to tell their own best stories, I wonder how that will influence format preferences.   After all, what people say they prefer and what they actually do are not always the same thing.

I think I’ll tip my hat to my many years working in the quick service restaurant industry and find a way for my community members to get what they want in the format they love best.  As my friend, colleague, and mentor Alice Cunningham — co-owner of award-winning Olympic Hot Tub Company –  always says, “Make it easy to buy, easy to own, and easy to refer.”

Speaking of book formats, check out this post from Seth Godin on a related topic.  Among many thoughtful insights he shares, I like this one in particular:

“All a long way of saying that as the methods for spreading ideas and engaging with people keep changing, I can’t think of a good reason to be on the defensive. It’s been years since I woke up in the morning saying, “I need to write a book, I wonder what it should be about.” Instead, my mission is to figure out who the audience is, and take them where they want and need to go, in whatever format works, even if it’s not a traditionally published book.”  — Seth Godin

Authentic Visibility Follow Up Question about Pricing:

• What factor does price play in your decision to buy either an e-book or a traditional book?
• Do you expect to pay more for an e-book because your treasure the immediate gratification of getting what you want now and you love that environmentally friendly choice?
• Do you expect to pay more for a physical product because it has more staying power on your bookshelves and more gifting power as you share your favorites with others?
• Or do you want either choice to carry the same price?

I’d love to keep this conversation going, so please post a comment to the blog.   I’ll even offer a “pink spoon” so you can taste what the second edtion of Bye-Bye Boring Bio has to offer in thanks for your comments, provided you offer your email address in your post!   Can’t wait to hear from you.

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How Fast is Your Ezine List Growing? Are you Ready to Do Something About It?

Have you taken the temperature to see how many folks are on your ezine list lately?  And, are you inviting the right potential clients to opt-in so you can continue to build a tribe of fans and followers who can benefit from your particular blend of talent, skills, and expertise?

Make today the day you do that.  Then, decide what you are going to do to grow your list, add value for your community, and reinforce your expertise and the go-to-person in your field.

All the internet marketing gurus say that true wealth resides within your list.  If you don’t yet have a list or have a list of a size that has great influence among your ideal clients, decide today to do something about it.

• Do you offer a special report or bonus gift to entice your ideal prospect to share her email address?
• Do you offer an ezine sign up box on every page of your website or blog to make it easy for people to do exactly that?
• Are your ezines packed with 80% news your ideal client can use and 20% with a call to action to help him or her engage in the ways that make the most of everyone’s time, talent, and resources?
• Do you post quality articles that inform your ideal prospects about ways to solve real problems in their businesses at least quarterly?
• And does your article “bio box” invite readers to opt-in to benefit from your ezine, blog, and more so they can gain even more familiarity with how you serve?

If you offer expensive services, you have to earn your way into decision makers’ hearts and minds over time.  A quality ezine can help you accomplish that objective.  Then, when people are ready to buy, you are at the top of their consideration list.

Since I have been narrowing my focus in my practice to highlight my “Bio Whisperer” passion, Bye-Bye Boring Bio Action Guide, and my Extreme Bio Makeover services, I have been on the lookout for focused ways to share this message with more of the right people to benefit.

That is why when I was invited to participate in the Second Annual “Done for You Giveaway Sweepstakes” it was my pleasure to say “yes.”    Just this morning, almost 200 people have opted in to enter to win the five Extreme Bio Makeovers I will be giving away.   No doubt, thousands more are entering to win the $250,000+ in other “done for you” services from high integrity vendors who were hand-selected to participate in this event.

Speaking of which, you are invited to check out the 2nd Annual “Done for You” Giveaway of the Century.  It opened   TODAY, May 17, and you DON’T want to miss it. This giveaway is unlike any you’ve ever seen. Together with 30 amazing co-collaborators, we’re NOT giving away info products and downloads that you may never listen to. Thirty of my high integrity colleagues (and counting) have joined together to give away actual done-for-you products and services that you can use in your business but don’t have to create yourself.  I’m giving away 5 Extreme Bio Makeovers!

And here are just SOME of the other things being given away:

· Quickbooks set-up
· Opt-in page creation
· Ready-to-deliver workshops & teleseminars
· Custom Video production
· Website copywriting
· A full custom website
· Custom ezine templates
· Ready-to-give speeches
· Blog set-up
· Article submission services
· Shopping cart service & set-up
· Ready-to-go articles · Audio “logos”
· Newsletter service

And lots more!

This is the REAL DEAL. No hype, catches or gimmicks, but a TRUE giveaway. I know many of these providers, and they are top-notch…high integrity all the way.

Over $250,000 is services is being given away, so you’ll definitely want to check out what is on the menu and make your selections.    You can’t win if you don’t put your hat in the ring!  Don’t delay! Go here to sign up for your ‘done for you’ products and services.

By the time this event is complete, I’d love to welcome 1,000 or more happy new fans of my work.  To that end, please forward this email to your colleagues who can benefit from receiving “Done for You” products and services as part of the “Done for You” Giveaway of the Century!

I hope you win exactly the services you need to propel your business forward and make quality new connections to help you and your business grow.   I’ll let you know how well I meet your goal.   So then the question becomes what will YOU be doing to grow YOUR list?   Please share your successes!

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Take the Temperature about the Platform You are Building for YOUR Expertise

One of the things I do every four months is “take the temperature” about how my influence is growing through the various ways I engage to share my message.

Ideally, your influence is growing, right along with your business results as you take quality actions every day to build your own expert status and build the buzz about the value you bring to the marketplace.

Use this checklist as a starting point to help you evaluate how well your influence is growing through your actions for the first four months of 2010.  If you have not done this before, consider today the day to take a reading so when you revisit your figures at the end of August, you can observe meaningful progress, based on your quality and consistent efforts to grow your influence every day.

• Number of  Unique Blog Visits Per Month (Google Analytics can tell you what you need to know)
• Number of Ezine Subscribers
• Number of Followers on Twitter
• Number of Facebook Fans on Your Business Page
• Number of Guests Served through Your Workshops
• Number of Clients Served by Your Products or Services
• Number of Speaking Engagements
• Number of Audience Members Influenced by Your Speaking Engagements
• Number of Radio Interviews, Podcasts, and Webinars
• The Names of the “Rock Star” Co-Collaborators Who Shared the Microphone with You
• Number of Audience Members Influenced by Your Audio Messages (www.freeconferencecall.com call tell you a lot about your teleseminar audiences)
• Number of Online Articles Submitted
• Number of Online Article Reads  (www.ezinearticles.com provides free reports along these lines)
• Number of Bylined Articles Published in Traditional and Targeted Media
• Number of Media Mentions Earned
• The Names of the Media Outlets that Carried Your Message, to Make Updating Your Bio a Breeze
• Number of Networking Events You’ve Attended or Memberships Nurtured
• Important New Relationships and Business Progress Noted as a Direct Result of Networking Events or Memberships
• Your Ranking on Google for the Keywords You Want to Own
• The Number and Quality of Outstanding Client Testimonials You’ve Collected
• Revenue Growth
• Other Metrics that Matter to Your Business

If you’ve been watching these results over a period of time, you are in good position to evaluate what you should stop, start, and keep doing as you move ahead.   We all get the same 24 hours in a day, so move wisely in winning directions, based on real data.  And, when things unfold in a winning way, give yourself a pat on the back for a job well done.

Authentic Visibility Truism for the Day: If you do nothing, nothing happens.  When you act specifically to grow your influence every day, you do.  Given the choice between one or the other, the decision about what to do next seems pretty darn clear to me.  How about you?

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Ever Listen to a Teleseminar and Come Away Disappointed? If So, Read This!

Do you ever chime in to listen to teleseminars and come away disappointed?  That happens for me from time to time.  When I am invited to participate as a speaker, I try to go deep and add a lot of value because you only get one chance to make a first impression.

Last week, I participated in both the Small Business Telesummit with Practical Marketing Expert Stacy Karacostas.  I also contributed to the Virtual Launch Party for the Alliance of Online Entrepreneurs.  In both cases, my email box was rewarded with warms letters of appreciation from participants who really gained a lot of value from my contributions.    I confess,  I wonder from time to time if all the time I apply toward these activities is making a difference.  Receiving feedback warms my heart and keeps me motivated to keep on keepin’ on.  So, I offer this letter as shared by one of the callers who followed up for a deeper conversation after hearing me speak during the AOE Launch Party because it speaks volumes about how I work with passion to support others’ success.  I hope it inspires you to reach out and benefit as this business owner has.

Hi There Brenda,

I was on the AOE launch call when you introduced your 2010 panel of experts and while impressed with the background of all of the accomplished women on your panel, there were a few that made a memorable impression, Ms. Nancy Juetten being one of them.  I contacted several ladies on your panel, Nancy responded almost immediately, and a call was scheduled just as quickly. I suppose this would all be very typical except that Nancy is not at all typical.

Let me simply say that I’ve been on many a conference call hoping to glean some truly ‘helpful’ hints and unfortunately, more often than not I’ve been disappointed. Let’s face it, we all want to make money and promote our services, but helping one another whenever possible allows us to move forward together and if we don’t do that for one another, no one else will –  (I’m all about the ‘win/win’) That being said, my call with Nancy has been one of the absolute best! I say that because during these calls, one expects to simply learn about all the services provided and whether or not they can afford them. Therefore the call is quick, polite and often, not much is accomplished (other than feeling badly if you can’t immediately afford something that you’re now convinced your business needs.)

I was thrilled to learn that Ms. Juetten is NONE of these things – She is direct and clear without leaving you feeling as though there are one or two things she can assist you with and if you can’t afford it your simply out of luck. Rather, she is generous beyond measure in that she makes certain you walk away with some sort of knowledge that can immediately benefit your specific goals whether you’re able to afford her services at that very moment or not.

On a more personal note, I was very clear what I was looking for when I called and what excited me was the fact that the very expression I was looking for was exhibited through her words, personality and professional attitude on both her website and our call.  She spent more time sharing and discussing information with me than was at all necessary and I’m sure neither one of us had any doubt that we would most certainly be working together, regardless to what extent.  No matter how long the call may have lasted, I would have walked away with something of great value and I am genuinely thankful to have met  her!

I feel absolutely certain the information she’s already offered will make a significant difference and look forward to working with her more closely in the near future. If anything at all I’ve said resonates, I strongly suggest you contact Nancy Juetten as well!

With Much Appreciation to You Both!

Lauren S. Henry
President/Founder
With a Brush of Love, Inc.

If what Lauren Henry writes resonates with needs you have in your business. keep in mind that my Rent Nancy’s PR Brain by the Hour service is one of my favorite ways to add value to your business in bite-sized chucks that pack a punch of value and results for you.  Read more about this at this link, and get in touch if you’d like to benefit as Lauren has.

Thanks Lauren for the very public shout out.  You have made my week.  And, for those of you who are parents of children with ADD/ADHD, autism and Asperger’s Syndrome, visit Lauren’s site to learn how With a Brush of Love Inc. can make a powerful difference for your children and the quality of their lives.

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Curious About Early Results from My HARO Ad? Read On for the Good News

I am really pleased to report how well the HARO ad for Bye-Bye Boring Bio Action Guide is delivering so far. I got to break even on my advertising investment within 12 hours of the ad going “live.”  Blog visits have escalated dramatically.  Opt-ins for the Authentic Visibility ezine have escalated, too.  And three prospects have already booked meetings to explore engaging my Extreme Bio Makeover and other publicity services. I have high hopes that more orders will flow to www.byebyeboringbio.com as people catch up on their emails and decide that now is the time to upgrade their boring bios at long last. This advertising investment is delivering quality, targeted exposure to the right potential clients and offering me the opportunity to earn new fans and followers.   That is just what I was hoping for.

If you have a product, service or idea that would serve the subscribers of HARO, check out the advertising opportunities available for 2010.   You can visit HARO to learn more.  I am sure Peter Shankman will be happy to hear from you.

By the way, anyone who mentions HARO in the “comments” section of their online order form for their very own copy of the popular and well-reviewed Bye-Bye Boring Bio Action Guide will also enjoy two Authentic Visibility Publicity Tips eBooklets that offer 147 powerful tips to boost business and profit from free publicity as a high value gift, provided they buy by 12-31-09.

I’d be honored to earn your business and guide you to create a bio that makes you sound like the rock star you are.  It’s holiday time.  Treat yourself to a gift that will return results to you and your business every day of the New Year.

Authentic Visibility Question of the Day: If you have advertised on HARO, what has been your experience and what results did your company enjoy?  I know the readers of this blog would love to hear from you so they can have even more support to guide their 2010 decision making.  Please share!

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