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	<title>Nancy Juetten&#039;s Main Street Media Savvy Blog &#187; Media Savvy 101</title>
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	<link>http://www.mainstreetmediasavvy.com</link>
	<description>do-it-yourself publicity tips, resources, and success stories</description>
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		<title>10 Things Not to Do When Making an Elevator Pitch</title>
		<link>http://www.mainstreetmediasavvy.com/10-things-not-to-do-when-making-an-elevator-pitch/</link>
		<comments>http://www.mainstreetmediasavvy.com/10-things-not-to-do-when-making-an-elevator-pitch/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 19:38:18 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Article PR]]></category>
		<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[elevator pitch]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=5826</guid>
		<description><![CDATA[When a query crossed my inbox about how to make elevator pitches better, I was an early bird with my reply.  And my tips is among the ten showcased in this article. When I review queries, here are questions I ask myself: Is the subject matter for the query RELEVANT TO MY EXPERTISE? Do I [...]]]></description>
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		<title>Catchier Headlines on Your Agenda? Read This!</title>
		<link>http://www.mainstreetmediasavvy.com/catchier-headlines-are-your-agenda-read-this/</link>
		<comments>http://www.mainstreetmediasavvy.com/catchier-headlines-are-your-agenda-read-this/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:26:35 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[catchier headlines]]></category>
		<category><![CDATA[catchy headlines]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=5745</guid>
		<description><![CDATA[If you can&#8217;t turn heads with a few well chosen words in your headlines, you can&#8217;t make much impact with your message.   That&#8217;s why I am sharing this article link that offers tips to make your ezine, press release, blog post, and other headlines catchier.   Practice some of these tips to your expert advantage and [...]]]></description>
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		<title>Martin Luther King Jr. Memorial Makes Monumental Error, and Headline Showcases an Example Where Word Play Works Well</title>
		<link>http://www.mainstreetmediasavvy.com/martin-luther-king-jr-memorial-makes-monumental-error-and-headline-showcases-an-example-where-word-play-works-well/</link>
		<comments>http://www.mainstreetmediasavvy.com/martin-luther-king-jr-memorial-makes-monumental-error-and-headline-showcases-an-example-where-word-play-works-well/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 23:35:42 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[Dr. Martin Luther King]]></category>
		<category><![CDATA[Maya Angelou]]></category>
		<category><![CDATA[MLK Memorial]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=5707</guid>
		<description><![CDATA[Did you see the media coverage about the MLK Memorial?  This is an example of word play working really well in a timely headline.  And the story also underscores the importance of properly capturing and attributing quotes to the source.   In email, social media, or ezines, changing a headline is as easy as hitting the [...]]]></description>
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		<title>Two Juettens in the News &#8212; Forbes.com and Success Magazine &#8212; Just in Time for 24th Wedding Anniversary, Plus Two Tips for Aspiring Publicists</title>
		<link>http://www.mainstreetmediasavvy.com/two-juettens-in-the-news-forbes-com-and-success-magazine-just-in-time-for-24th-wedding-anniversary-plus-two-tips-for-aspiring-publicists/</link>
		<comments>http://www.mainstreetmediasavvy.com/two-juettens-in-the-news-forbes-com-and-success-magazine-just-in-time-for-24th-wedding-anniversary-plus-two-tips-for-aspiring-publicists/#comments</comments>
		<pubDate>Tue, 20 Sep 2011 17:24:10 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Be Heard]]></category>
		<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[branding in your own backyard]]></category>
		<category><![CDATA[Dr. Mehmet Oz]]></category>
		<category><![CDATA[Emma Johnson]]></category>
		<category><![CDATA[how to pay for college right now]]></category>
		<category><![CDATA[Reporter Connection]]></category>
		<category><![CDATA[Steve Juetten]]></category>
		<category><![CDATA[Success magazine]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=3971</guid>
		<description><![CDATA[Today is my 24th wedding anniversary to Steve Juetten.   He&#8217;s a great guy, and I could write a book about that, and I&#8217;ll save that for another day.  One thing about growing together in relationship with another is how skills transfer from one to another.   That Steve listens to me speak about how to earn [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Don&#8217;t Underestimate the Power of Your Community Newspaper and a Caveat about Story Pitching</title>
		<link>http://www.mainstreetmediasavvy.com/dont-underestimate-the-power-of-your-community-newspaper-and-a-caveat-about-story-pitching/</link>
		<comments>http://www.mainstreetmediasavvy.com/dont-underestimate-the-power-of-your-community-newspaper-and-a-caveat-about-story-pitching/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 18:05:14 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[Puget Sound Business Journal]]></category>
		<category><![CDATA[Seattle Times]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=3420</guid>
		<description><![CDATA[I am a big fan of community newspapers.  Yes.  It is true.  I wrote a column about their power for the Puget Sound Business Journal a while back, and the words ring true still today. Today, the major metropolitan daily papers are getting thinner and thinner.   The available real estate to cover YOUR news just [...]]]></description>
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		<title>What Makes One Press Release More Successful Than Another? Denise Perez of PR Newswire Weighs In</title>
		<link>http://www.mainstreetmediasavvy.com/what-makes-one-press-release-more-successful-than-another-denise-parez-of-pr-newswire-weighs-in/</link>
		<comments>http://www.mainstreetmediasavvy.com/what-makes-one-press-release-more-successful-than-another-denise-parez-of-pr-newswire-weighs-in/#comments</comments>
		<pubDate>Wed, 11 May 2011 20:02:50 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[Denise Perez]]></category>
		<category><![CDATA[PR Newswire]]></category>
		<category><![CDATA[Press Release Grader]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=3044</guid>
		<description><![CDATA[For the answer and to join the conversation or spread the good news, check out this article from Denise Perez, manager of release monitoring and measurement for PR Newswire. As for me, I try to combine quality content and good keywords to tell a story that breaks through the clutter to reach the intended audience [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Press Release or Press Delete&#8221; &#8212; A Blog Post Not to Miss from Journalistics</title>
		<link>http://www.mainstreetmediasavvy.com/press-release-or-press-delete-a-blog-post-not-to-miss-from-journalistics/</link>
		<comments>http://www.mainstreetmediasavvy.com/press-release-or-press-delete-a-blog-post-not-to-miss-from-journalistics/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 20:11:02 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[Journalistics]]></category>
		<category><![CDATA[press release]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=2942</guid>
		<description><![CDATA[The headline for this blog post is one I read on one of my favorite blogs called Journalistics. Check out the rest of the post to learn the elements that make your press release worthy of attention.   This is good stuff!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Overwhelmed by How to Start Your DIY Publicity Campaign? Here&#8217;s a Gift to Make It Easy</title>
		<link>http://www.mainstreetmediasavvy.com/overwhelmed-by-how-to-start-your-diy-publicity-campaign-heres-a-gift-to-make-it-easy/</link>
		<comments>http://www.mainstreetmediasavvy.com/overwhelmed-by-how-to-start-your-diy-publicity-campaign-heres-a-gift-to-make-it-easy/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 19:20:55 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[DIY publicity]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[Media-Savvy-to-Go Publicity Tips eBooklets]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=2883</guid>
		<description><![CDATA[Let me make it easy for you. 1)    Visit this link. 2)    Download the digital version of the Authentic VisibilityPublicity Tips Booklets that are packed with 147 powerful ways to boost business and profit from free publicity as my gift to you. 3)    Choose the five ideas that resonate most with your natural skill set [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A Tip to Make Responding to HARO and Other Media Queries More Productive</title>
		<link>http://www.mainstreetmediasavvy.com/a-tip-to-make-responding-to-haro-and-other-media-queries-more-productive/</link>
		<comments>http://www.mainstreetmediasavvy.com/a-tip-to-make-responding-to-haro-and-other-media-queries-more-productive/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 18:03:33 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Media Queries]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=2867</guid>
		<description><![CDATA[Yesterday a media query came across my desk that was perfect for at least two of the experts I know well.   I shared the lead with both, and one responded within minutes to the opportunity.   She qualified herself as an expert, indicated she knew a lot about the subject matter, and made it easy for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make It Easy for Reporters to Interview You with a Bit of Inspiration from &#8220;Julie and Julia&#8221;</title>
		<link>http://www.mainstreetmediasavvy.com/make-it-easy-for-reporters-to-interview-you-with-a-bit-of-inspiration-from-julie-and-julia/</link>
		<comments>http://www.mainstreetmediasavvy.com/make-it-easy-for-reporters-to-interview-you-with-a-bit-of-inspiration-from-julie-and-julia/#comments</comments>
		<pubDate>Thu, 30 Dec 2010 19:17:50 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[Media Skills Training]]></category>
		<category><![CDATA[Julie and Julia]]></category>
		<category><![CDATA[NW Jobs]]></category>
		<category><![CDATA[Paul Anderson]]></category>
		<category><![CDATA[Seattle Times]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=2851</guid>
		<description><![CDATA[Did you see the movie &#8220;Julie and Julia?&#8221;   I love this movie for so many reasons. One of the scenes that stands out for me is the conversation that takes place during the &#8220;ritual cobb salad lunch&#8221; with friends.    Julie&#8217;s friend asks her for an interview to be part of a magazine feature, and then [...]]]></description>
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