Are You on a Journalist’s Banned List?

What a powerful email to receive on a Monday morning from Shannon Cherry of Be Heard Solutions. She writes about an editor at Wired magazine who has compiled and published a list of banned PR people who can know longer connect with him by email because they have shot themselves in the foot with sorry approaches to pitching their stories. Are you on this list? And what are you going to do to make sure you never earn a place on this list or any other list like it? Here is the link to learn more: http://www.longtail.com/the_long_tail/2007/10/sorry-pr-people.html

Mental Journey to Millions Reunion Event Offers Powerful Networking Tips

I had the privilege to provide public relations services to Matthew Ferry and Thach Nguyen a few months ago as they prepared to bring their Mental Journey to Millions event to the Seattle Westin on June 22-24, 2007.

Through the power of the media and the advocacy and support of a lot of very committed people, we attracted 1,000 people to attend this inspiring event that shows people how to start living the lives of their dreams right now.

This event guides its guests to identify what is stopping them from living the lives they love to live and inspires them to get into action to achieve their dreams. A big idea they talk about something they call The Contribution Game. It is a new way of networking that focuses first on contributing to others before serving yourself. That is a powerful idea! Read the rest…

There is No “Easy Button” But You Can Earn the Buzz as the Go-To Person in Your Field. Here’s How.

The Everett Chapter of the eWomenNetwork really knows how to make its speakers feel welcome. I gave a talk on Friday, September 7 with Executive Managing Director Zita Gustin about how to build buzz and become known as the expert in your field.

The audience was so appreciative of the information and the way we presented it that we were honored with a standing ovation. That was quite overwhelming and very rewarding.

Here is a quick list of my favorite 10 ways to get known as the expert in your field. Read the rest…

A Fabulous Thing Happened on the Way to the Blog

A fabulous thing happened on the way to launching this blog. My farewell column for the Snohomish County Business Journal appeared online on August 30. It offered a link to this new blog before it officially launched on September 1.

That same day, I received a invitation to be interviewed for the Women’s Media Summit taking place October 18 and 19, 2007. Founder and CEO Heidi Richards set a “Google Alert” to find media experts. That search quickly linked to my newspaper column, and the bio box in the column directed her to the new blog.

The Women’s Media Summit is a virtual conference during which top PR industry experts including Annie Jennings and Shannon Cherry share useful publicity tips to empower women’s business success on the Web and beyond. My “Deadly Sins of Do-It-Yourself Publicity” interview has been added to the agenda.

Heidi tells me that her Website enjoys 40-50 thousand unique visitors each month, and she plans to share a link to make it easy for the visitors to learn more about the Media-Savvy-to-Go Publicity Toolkit.

Having the opportunity to contribute to her upcoming event could bode very well for expanding the reach of the hometown media message. And, it could very well invite more people to visit this blog to benefit from the information I gladly share.

If this is what happens the first day of blog launch, I can’t wait to see what happens next. Stay tuned.