If you’ve been reading this blog for any length of time, you know how committed I am to helping business owners everywhere learn how to earn their own publicity.
What I have found is that 95% of the people who do business with me are people I’ve met at networking events, audience members who have heard me speak, referrals from happy clients, ezine subscribers, and others who know me personally. Some get in touch because they value the advice I share each month in the Puget Sound Business Journal “Media Savvy” column or gain value from the “Media Savvy” radio tips I share on local business talk radio.
Of course, I welcome the abundance and also recognize that there is much more I can offer to serve people who don’t yet know me personally. To that end, today I’ve posted a new letter to explain the benefits the Media-Savvy-to-Go Publicity Toolkit delivers to those who buy it and apply the time-tested and proven information within.
Tomorrow, one of my newspaper columns is going to run in 400 papers across the USA in the Small Business Professor column, thanks to the power of the Scripps Howard News Service. The newspaper column will offer this link to make it easy for people to read all about how I serve others and contribute to their success.
To be honest, the letter I had posted for the last three months wasn’t doing the job. When at first you don’t succeed, it’s time to do something different. I’d love for you to read the new message and tell me what you think about it.
By the way, I earned this newspaper column assignment by following up on a lead from ProfNet, which is a service of PR Newswire. What a fabulous service. Every day, I receive dozens and dozens of email notices of stories seeking experts right now. My task is to reply in a timely, brief, and compelling way to serve the reporter, and I take that task seriously. As a result, I’ve been earning “ink and air” for clients and my own business in a big way. In fact, yesterday I set up an interview for one of my clients to interview with a reporter for the New York Times!
This service isn’t just for agencies. You can belong to PR Leads and get the same benefit. Look into it. If you are serious about earning publicity, you’ll enjoy more success with greater ease with PR Leads as your publicity partner.
If you are tired of doing what you have been doing with disappointing results, it’s time to do something different to bring about the favorable results you seek. This is a journey we are on, and there is plenty more for us all to learn. Here’s to the twists and turns in the road and the willingness to try new things.
If you’ve been reading this blog for any length of time, you know that I am committed to empowering business owners with information, stories, and resources to help them enjoy more local publicity success with greater ease. If you are new to this blog, please know that is my commitment.
I would like to invite as many people to read more about the Media-Savvy-to-Go do-it-yourself publicity kit, and that means choosing an image that really resonates with those of you who desire more local publicity success with greater ease. That said, which of the following images resonate most with you?
I can test each image for three months and watch my “Google Analytics” to get a sense of which one works the best, or I can cut to the chase and ask those who follow my work and benefit directly from my advice what they think right now. Can you post a comment to this blog and give me your gut reaction or send me an email at nancy@nsjmktg.com? Then, I’ll be that much closer to achieving my goal. I’d really appreciate it!
While meeting with Olympic Hot Tub Company Co-Owner Alice Cunningham, she mentioned that one of her New Year’s resolutions was to avoid LFE’s. I smiled and asked for an explanation. She smiled in return and defined LFE’s as Life Force Extractors. These are folks who drain you of life force in your life and business.
Oprah calls them energy bandits. Robert Barone from “Everyone Loves Raymond” calls them dream squashers. Others call them naysayers. These are the folks that anonymously complain about what the professional group served for lunch or whether or not the speaker for that day hit the mark in every way. These are also the folks that seem to have all the reasons why a big idea won’t work when a little imagination and ingenuity can clearly turn that same idea into something fabulous.
Whatever you call them, what are you doing to get them out of your life?
There is something about a new year that gives us all pause to consider whether we are flying with eagles or cackling with the turkeys. As for me, I’d much prefer to soar with the eagles because that’s where the view is the best. I am spending more dream time considering how high I can reach, and those notions are informing my life and work every day. I sure don’t get it right all the time, but I keep at it. And that’s a good way to make sure my life force is giving, rather than extracting.
What are you doing to keep the energy and people around you lifting you higher? Comment here so others can benefit. I can’t wait to read what you have to say.
Sarah Roller owns Buchanan Chocolates. She told me yesterday that she did a search of other companies with “Buchanan” in their name and made a pitch for holiday gift giving. This resulted in a number of appointments and quite a large quantity order. Hopes are high that the holiday gift giving season will extend through Valentines Day as corporate clients share the chocolate love with their best customers, many of whom share the Buchanan name.
Stacy Karacostas, the owner of Success Stream Sales and Marketing Solutions, told me she received a sample bag of Stacy’s Pita Chips as a gift in the mail from this company that had a small marketing budget and keen intentions to earn fans right away among those who shared the name “Stacy.” Check out the press release in the “about us” section to learn more about this clever campaign that got people snacking and talking about these tasty treats all over the country just in time for the Super Bowl.
My sister’s husband’s last name is Hansen. I couldn’t help but notice during a recent visit to her home that Hansen’s soda is one of the beverages her family enjoys on a regular basis.
These examples get to the essence of the “get seen, heard, and celebrated” idea. Your own name carries a lot of weight with others who share it, and it certainly invites folks to consider making your product a mainstay in their pantries.
What clever ways can you use your name to appeal to others who share it and also find a new audience for your products and services through your publicity efforts? Share your stories with me, and I’ll post them here to inspire others.
I’ve been considering this idea quite a bit, especially given the popularity of my Publici-Tea™ event. I’ve come to the conclusion that having a visual icon for my event packs a powerful punch. In just a week or two since the new logo for my event was created (see the tea cup logo at the right!), I’ve received dozens of emails from folks with fabulous comments to share about it.
I am heartened to know that one of my colleagues and mentors, Suzanne Falter-Barns of Get Known Now, agrees with me. To follow is an ezine article Suzanne penned on this topic, and I know you’ll find this of interest. Enjoy.
In the Age of Web 2.0, Do You Still Need a Logo For Your Brand?
By Suzanne Falter-Barns
One of the things that always comes up when I coach clients is the question of a logo. It’s only natural – we’ve just defined their business, created their brand and their unique position in the marketplace. So isn’t a logo the next logical step?
Kinda sorta.
What I’ve discovered in the last 2-3 years is that thanks to blogs, blog headers and signature visuals, a standard ‘corporate’ logo is really no longer necessary. Think about it.
Logs as we’ve known them are stuffy, dry affairs; stylish symbols that are basically generic and can be interchanged from product to product, service to service. Close your eyes for a minute and imagine the logo on your car … now you know what I mean. When it started out, that could probably have been the visual symbol for any car, right? Or even any business. And this worked great back in the 50’s when logos came about. Read the rest…
If you missed the fabulous call about how to jump-start 2008 to be absolutely great, you’ll want to listen to the audio file with me and Get Know Now’s Founder Suzanne Falter-Barns. Here is the link to make it easy to tune in right now:
I participated in Suzanne’s Extraordinary Business Builders program last year at this time, and it was absolutely fabulous. Great results are still flowing to my business because I took the essential time to work ON my business with Suzanne’s amazing insights. You owe it to yourself to at least listen in and see what all the fuss is about. Click on this link to sign up before the first class starts on December 6: Get Know Now’s Founder Suzanne Falter-Barns.
Last year, around this time, I enrolled in Suzanne Falter-Barns’ Extraordinary Business Builder Program. What a business building bonanza that turned out to be for me. In a few short weeks — with Suzanne’s inspired guidance — I come up with the “Get Seen, Heard, and Celebrated in Your Own Backyard…and Beyond!” positioning statement for my public relations practice and my do-it-yourself publicity tool product line. I also declared my expertise as a local publicity expert. Since then, amazing opportunities and abundance have flowed to my business.
If you’ve been struggling with what your unique selling proposition is and need an expert to guide you through the process of figuring that out, you’ll want to participate in a free teleconference call tomorrow. In this helpful hour, Suzanne will share tips on how to:
a) Determine if your niche is really working for you
b) Size up just how attention-getting your hook - or unique offer — is
c) Figure out what else you need to know about your market to make that happen
d) Tighten up your brand(s) so you focus on the one that will have the most impact
e) Make a 2008 calendar that will rock your business
If you haven’t signed up, there’s still time.
DATE: Tuesday, November 20 at 8PM Eastern/5PM Pacific
To register go to http://getknownnow.com/teleclass-plan2008.html
Even if you can’t make the call, sign up anyway and Suzanne will send the replay.
By the way, I’ll be on the call, too. As one of Suzanne’s successful students, she wants me to share the specifics of my success as inspiration to others who will join the ranks of the Extraordinary Business Builder Club. Don’t miss out. This is well worth your time.
How you meet and greet new people shapes your personal brand and reputation long before your successes, community contributions, and stories earn editorial consideration by the media.
Everyone you meet around town at networking functions, conferences, and other venues is a potential colleague, co-collaborator, or client. And everyone you meet has his/her own extended network of people who form an inner circle that could potentially invite you in. It is essential to put your best face forward when you meet new people. Lead with your eyes and ears to make a winning connection. Read the rest…
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