August 4, 2009
Personal Branding
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I got a call this afternoon from Publici-Tea™ graduate Wallis Pattisonn, who was preparing her key messages and bio for a fast upcoming radio interview. With an impressive and interesting background, Wallis was feeling a bit overwhelmed at the prospect of preparing something brief and compelling that would be perfect to serve the radio station audience.
To ease her pain, I guided her to consider four key elements that comprise the perfect approach to saying “Bye-Bye Boring Bio” and “Hello to a Great Opportunity.”
- Stunning results
- Succinct stories
- Sassy sound bites
- Social information to help your ideal customers connect
Then, I shared a recent example I pulled off on the fly for Publici-Tea™ graduate Bette James Laughrun, who was in the same situation. Less than 30 minutes later, Wallis emailed the bio she wrote herself. It reads well and covers the four key elements.
Wallis Pattisonn delivers an inspiring, engaging and empowering message for those people struggling with debt and trying to make ends meet. As a result of many years of being in debt and struggling with issues around money, Wallis knows what it is like to face the unwelcome phone calls and the knocks on the door. Through the valuable information that has been acquired over more than three decades in the financial Industry, people are inspired to live bold, vibrant and prosperous lives by applying the simple straightforward and effective information she shares on her newly released CD. “Credit Rating Exposed” leads those who want to solve their debt and are inspired to change their lives through simple, straightforward, and effective steps. There are many debt repair specialists in the marketplace — most wanting to get you in the door so they can separate you from your money or what little you have left. Wallis’ CD offers all the information you need to solve your problems. This is not a slick sales tactic to get you to buy more. This information is designed to empower you to help yourself for very little cost. Wallis’s most popular saying is ‘Suffering is optional Choose Wisely.’ Be at the cause of your life, not at the affect of it.
Wallis Pattisonn
Abundant Habits
Learning to Attract Abundance
www.abundanthabits.com
www.wallispattisonn.com
How is your bio reading today? If you were called to do a radio interview tomorrow, would yours be ready, or would you be scrambling to pull something fabulous together on the fly?
Don’t delay. Follow the recipe above to organize your accomplishments in a winning way, and you’ll always be ready for the next inteview that offers you the opportunity to share your message in a one-to-many fashion with impact and efficiency. Then, you can invite more of the right opportunities and more of the abundance you seek in your life and business.
And, if you need some help in the abundance department, perhaps Wallis Pattisonn can show you the way.
July 21, 2009
Personal Branding
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The passing of Walter Cronkite gives us something to ponder when evaluating life from the standpoint of making a lasting contribution. Those who write the obituaries have an important job to do. Cronkite’s contributions throughout his life gave the reporters plenty of magnificent content from which to draw. Reading the many articles about his life these last few days has been inspiring. One of the reports asked Cronkite which of the stories he worked on were his favorites. His reply? “All of them.”
If you were to write your obituary today or read what others would write about you, what would those stories say? Would yours be a life of lasting and meaningful contributions? And would you be proud of the stories told?
Matthew Ferry, who speaks often about living a life of contribution, often says that “someday” isn’t on his planning calendar. Rather, his calendar offers Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, and Sunday as days of action.
This brings me to ask a timely question. Is your bio today telling your best story right now? What is your contribution today? State it clearly and get into action to bring it about every day, and not just someday.
After all, wouldn’t you rather that people reflect upon your contributions — as Walter Cronkite would say — as “THAT’s the way it is” as opposed to “THAT’s the way it was?”
Thanks Walter Cronkite for sharing the news with us for so many years and with such grace, credibility, skill, and passion. May we all be lucky enough to serve the world with skill, talent, and joy as you did for so long.
July 13, 2009
Personal Branding, Special Savings
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I’ve been heartened by the great feedback that has been coming in about the new Bye-Bye Boring Bio Action Guide. Today, I heard from Tips Booklet Queen Paulette Ensign, who has a pretty sassy bio of her own to make her speaking introductions delight audiences in her own backyard and well beyond.
Paulette Ensign has personally sold well over a million copies of her own tips booklet, ‘110 Ideas for Organizing Your Business Life,’ without spending a penny on advertising. She did this with no business training, and enough guts and natural irreverence to figure it all out as she went. Her first career was more than a decade of happily teaching string instruments in public elementary schools, before becoming a professional organizer from 1983 until the mid 1990’s after she wrote her booklet. Paulette has unwittingly become The Booklet Queen since writing her booklet in 1991. With a sense of humor and a ‘can-do’ attitude, Paulette shares her experiences with clients and audiences worldwide, through her consulting, speaking, and teleseminar services and products. Many of her clients have matched and surpassed her sales results.
Paulette made a cross-country move from metro New York to a mile from the beach in San Diego, California in 1996 without missing a beat in her business because of the role that booklets play. When asked why she moved, her answer has consistently been “It doesn’t snow in San Diego.” Have fun exploring Paulette’s site at www.tipsbooklets.com.
Please notice that she makes clear her stunning results, sassy sound bites, succinct stories, and some personal information to make it easy for potential clients to connect with her. You know right away — one way or the other — if she is the expert you want to engage. That, my friends, is the recipe for bio success.
Paulette offers these glowing words of praise for “Bye-Bye Boring Bio Action Guide”
“Nancy Juetten has provided an excellent solution for the many professionals who need to blast their boring bio into oblivion forever. Her clear, simple, comprehensive approach is nothing short of magical. It’s just the right number of words with just enough examples to make this a must-have for anyone who needs to let their world know a slice of who they are and what they bring to the party.”
– Paulette Ensign,www.tipsbooklets.com
Thanks Paulette.
By the way, you can purchase the review copy of this new guide for just $29 through July 31, or you can invest a bit more ($49) to enjoy the “Anytime, Anywhere Publici-Tea™ Express Digital Download which includes the Bye-Bye Boring Bio Action guide within the comprehensive bundle of written and audio information. Either way, these are fabulous values for the investment. This $49 offer for the “Anytime, Anywhere” digital download expires August 31, 2009. Enjoy!
July 10, 2009
Personal Branding
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On Monday, July 13, my buddy Suzanne Falter-Barns is going to choose three folks to coach for free in a fun call later in the week. It’s her way of really demonstrating hands-on just how this crazy little thing she does called Platform really works.
If you think you may have one of those amorphous, not-yet-ready-for-prime-time brands … or the sinking feeling that your business is just too generic and not niched enough .. this is for you.
Whether you get to coach with her for free – or just listen — here’s what you’ll learn:
- Do you REALLY know who your people are? Like … enough?
- Do you know the next most important thing – which is, specifically, what keeps these people of yours up at night?
- How hooks get developed … those are the tantalizing parts of your business that keep folks coming to you in droves;
- Learn why branding your business is actually one of the least important parts of this process;
- Understand the power of crafting the offer no one can refuse;
The time and place of this awesome freebie coaching call (in which you and your coaching could be showcased in front of more than 1000 listeners): July 16, 7PM ET/4PM PT.
IF YOU’D LIKE SUZANNE TO COACH YOU: Sign up for the call! Then fill out our handy, super-fast application. Three of you will be chosen and notified by phone or email on Monday afternoon ET. It’s easy. Join the call at this link.
Now, if you’ve been reading this blog for any length of time, you know that I am a graduate of Suzanne’s Extraordinary Business Builders Club. I know what she teaches pays powerful dividends for business success because I took the class and am reaping the rewards every day with my own sticky brand that Suzanne helped me craft. Pam Slim of “Escape from Cubicle Nation” played a part, too. The same will be true of you when you get in the game.
When you sign up for thre freebie call, you get the audio recording to listen to at your 24/7 convenience. So what are you waiting for? Platform counts for a lot. If yours isn’t in top shape, this freebie call is one not to be missed. Register now.
Here’s to your platform and a sticky brand to propel you and your business to the success you crave and deserve.
June 30, 2009
Personal Branding
1 Comment
Bob Phillips, president of RW & Associates, Inc. and co-author of “Absolute Honesty — Building a Corporate Culture that Values Straight Talk and Rewards Integrity” was one of the first business owners to take the “Bye-Bye Boring Bio Action Guide” for a test drive. Here is what he had to say:
“Thank you for the challenge to write a new bio. I have only completed the first one, but the exercise to stretch so far out of my comfort zone was an amazing process. I know that I would have never written such a bio without your guide, Publici-Tea™ workshop, and encouragement. Before, I was strictly a meat and potatoes bio person. Boring. Not anymore. Thanks again.”
– Bob Phillips, President & CEO, RW & Asociates, Inc.
Here is Bob’s “Before” Bio:
BOB PHILLIPS, President & CEO, RW & Associates, Inc.
Bob has over 30 years of business experience in organizations that vary in size from the very large to unfunded start-ups. His combination of soft skills in the people management area and understanding of hard skills in the financial workings of a business give him a unique view of what it takes to be successful in the complex world that we live in today. Not only has he worked with organizations in the domestic U.S. market, but he has also managed staff and major change management projects internationally. His international work has been conducted in Europe, APAC, Canada and Australia.
During the past 10 years, Bob has been president of his own consulting practice that focuses on companies and organizations that needed to improve their effectiveness in accomplishing business objectives. His focus has been to provide businesses with an analysis of their organizational capability and to determine if the management teams have the skills and abilities to meet those business objectives. When deficiencies are identified he consults with key management team members to develop a corrective action plan that may include the identification of resources both internally and externally. He has used this methodology to assist in the turnaround of a number of organizations both domestically and internationally.
As the co-author of the book Absolute Honesty; Building a Corporate Culture that Values Straight Talk and Rewards Integrity (AMACOM June 2003), he has developed additional tools that can be used in the introduction of cultural change initiatives that may be at the root cause of what is inhibiting peak organizational performance. The concept of honest and open communication is critical as a tool for retaining key talent in today’s highly competitive work environment.
Bob has held VP level positions for both public and private corporations that included extensive work with Boards of Directors with a principal interface with BOD Compensation Committees. He has worked in-house for Digital Equipment Corporation, Intel, AT&T, Tektronix, ESI Inc., U-Haul, Sequent Computer Systems and Grass Valley Group. In addition, his consulting practice has included such diverse clients as Harris Broadcast, The Standard, Inovise Medical, AMI Semiconductor, Intel Corporation, Air BP Aviation, Bank of the Cascades, Arizona Department of Transportation, Santa Clara Water District, DuPont, City of Beaverton, Nexen, Thomson Grass Valley Group, Nike, Department of Homeland Security (ICE) and Oregon Employment Department.
Here is Bob’s “After” Bio:
BOB PHILLIPS, President and CEO, RW & Associates
“You cannot read minds; so you must be open to creating an environment that will encourage others to share their frustrations, ideas and dreams.” –Bob Phillips
Are you a leader who does not understand why others don’t intuitively know what you want?
You don’t understand why what you requested was not implemented just as you instructed?
Are you looking for ways to be more effective when you lead others?
If you answered “YES” to these questions, we have the person who can help you achieve the effectiveness for which you are striving.
Bob Phillips is a veteran of over 30 years of business experience working in and with organizations that required the highest level of return and an expectation that all resources would be used efficiently to achieve the most difficult goals. He brings an ability to quickly grasp what is impacting an organization (people, structure or business model) and provide a direction to begin to rectify the problem. He has a straightforward approach in delivering the toughest messages to leaders who may not be totally open to seeing the true picture.
When faced with a change of culture, leaders or business model, it is never an easy task. It is never easy for organizations to see what reality is, rather most see the worst situations with rose colored glasses. Bob’s approach is to work with you to first understand the environment that exists and then determine what needs to change if you are to achieve the goals you have established for the business. But you must be willing to open your eyes and ears to listen and see the real problems and issues that are impacting the organization.
As a client, Sherry Adams Vice President of Human Resources, Leitch Technology said, “Bob helped to create an environment of empowerment and accountability. He knows that in a high tech business innovation, sense of urgency and risk taking are all very important while at the same time working in an environment that values integrity and honesty.”
Achieving results are critical, yet Bob’s approach never loses sight of both individual and organizational values. Without a strong platform of integrity, no change will work over a long period of time. As he assists you with the many changes, he never lets you forget the critical importance of the value of principles that maintain the integrity of the entity.
His areas of expertise include organizational analysis, team and individual effectiveness, and leadership coaching and development.
It is this unique blend of business experience, a strong belief in building a culture of straight talk and integrity, and his ability to guide leaders through the most difficult and trying times that makes Bob a unique individual to assist clients at the most critical moments of their development. As an author, he has demonstrated that he knows his subject matter and has a passion to share it openly with others.
Contact: Bob Phillips, RW & Associates, Inc., 503-703-7235, Bob@rwassociates.net, www.rwassociates.net
Bob followed the tips within the new “Bye-Bye Boring Bio Action Guide” to transform his bio from boring to fabulous, and he did it himself — without paying a high-priced writer or PR practitioner to do it for him.
Great job, Bob. And, if you would like to do the same, check out the new Bye-Bye Boring Bio Action Guide. Review copies are selling through July 31, 2009 for just $29. At the very least, check out the sassy video of me telling your more about it from the backyard deck of my Bellevue, WA home. Here is the link to learn more.
And, if Bob Phillips offers just the combination of skills and experience you need to guide your organization to greater performance and results, get in touch with him at www.rwassociates.net.
April 6, 2009
Personal Branding
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Business owners are lining up to schedule their Rent Nancy’s PR Brain appointments, and sessions are open starting the week of April 13. If this high value service interests you, check out the newest testimonial, generously shared by Fusion Works Alliance Founder Karen Steckler:
“I witnessed firsthand the power of Nancy at one of her Publici-Tea™ workshops. Nancy is the queen of ‘sound bites.’ I am so amazed at how effortlessly it is for her to quickly grasp a situation and recite it back to you in such a way that your chest swells with pride and you say to yourself, yep that’s my business! After the workshop I decided to take advantage of Nancy’s brain and rent it for a couple hours to help revise our web site content. In two short hours, Nancy was able to capture our business in a language that resonates with our target audience of women-owned businesses and coin a new term for us ‘business success cocktail’ — which is exactly what we offer. You can see firsthand the power of Nancy’s brain at http://www.fusionworksalliance.com. I would highly recommend that you rent the power of Nancy. It is an effective way to propel your marketing efforts and help you see yourself or your business in a new light.”
Karen Steckler, CPCC, CEO FusionWorks Alliance, Inc.
The smart, collaborative, and Fun way to grow your business!
March 26, 2009
Personal Branding
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Get Known Now’s Suzanne Falter-Barns gave my DIY publicity and Publici-Tea™ offerings a powerful shout out in her blog this week in her post entitled, “How a Former Client is Maxxing Her Brand.” I am honored. Here is the link to learn more of what she had to say. Since most of my efforts are focused on helping others get seen, heard, and celebrated, it’s a big treat to be on the receiving end of recognition like this.
My “Get seen, heard, and celebrated in your own backyard…and beyond” brand message took shape as a direct result of the work Suzanne guided me through in her Extraordinary Business Builders program. The modest dollar investment and the meaningful investment in time I made in that program has been very powerful in contributing to the growth and success of my company today.
Here is a news flash. It is not easy to get to the heart of why people do business with you and to find the perfect language to articulate that message in a way that makes an emotional connection with your perfect clients. Working through the course material and benefiting from Suzanne’s laser coaching, I was able to get to the heart of my brand message. And, I didn’t break the bank doing it and have the additional satisfaction of crafting a winning brand largely on a DIY basis. That was important to me since DIY publicity is at the heart of how my offerings serve the marketplace.
Margit Crane, The Gifted Teen Coach, followed my advice to work with Suzanne. She now owns the niche 
she has claimed and is inviting a lot more prosperity and ease in her business.
Many of the people I meet and work with are still struggling to figure out their unique selling proposition, their market niche, and all the strategic and messaging details that go with that. Suzanne’s EBB course is a very powerful way to work through those essential elements to arrive at a message that will resonate with your ideal customers. Check out Suzanne’s blog and other high-value course offerings so you can get these essential elements taken care of and invite more Prosperi-Tea in your business. Then, you will be steps closer to being able to attract free publicity to share your winning ways in your own backyard … and beyond.
March 5, 2009
Personal Branding, Special Savings
No Comments
Today my fabulous webmaster re-organized my DIY Publicity Store to make it even easier for you to find the do-it-yourself publicity training and tools you need at the value that makes sense for you and your business. Check it out and let me know what you think.
Notice that Publici-Tea™ graduates enjoy preferred rates when it comes time to Rent My PR Brain by the hour. That is a valuable benefit of participating in this very popular and high-value workshop. Keep that in mind as you evaluate your future needs. Robin “Paint Princess” Daly and I just completed one of these appointments yesterday, and she had great things to say about it.
Robin
“Thank You, Nancy! It is obvious to me that you are passionate about building buzz and generating PR for your clients! I am so excited and I feel like I now have a pathway established that I can easily build upon. You are a rock star.”
Robin Daly, Daly’s Paint & Decorating
Daly’s Website
Robin’s Blog
Design Files Blog
My webmaster also updated my Twitter page to reflect my brand and best offers. Please visit that page, too. While you are there, click to follow me so you never miss a future tweet. David Wiseman does a fabulous job, and I am happy to recommend him and his team. Visit the Twitter page because that will offer David’s contact information so you can ask him to be on YOUR team.
January 30, 2009
Be Heard, Personal Branding
No Comments
Got money matters on your mind? Check out the new personal finance blog that debuted today at www.Examiner.com. Certified Financial Planner™ Steve Juetten made his first post today.
Juetten writes,”When you hear a news report, read a headline or listen to a neighbor bemoan the state of the economy, remember that you choose how hard to work, how many hugs you give out and how much to save and spend. Focus on those things and your worry quotient will be less.”
There will be more tips like these coming your way 3-4 times a week. Why not subscribe to the RSS feed so you never miss a single post?
By the way, while you are at Examiner.com, check out the head shots of the various columnists. I know that Tara Gimmer took the photos for Betsy Talbot and Steve Juetten. I think they stand out because of the fabulous quality of their photos. Personal branding matters. Tara Gimmer is the Seattle photographer to call to put your best face forward.
January 29, 2009
Personal Branding
1 Comment
A lot of people tell me they are attracted to the “Get seen, heard, and celebrated in your own backyard … and beyond” message I use to capture the essence of my company’s brand. I always tell people I came to this tag line by learning at the feet of Suzanne Falter-Barns, the founder of Get Known Now. That’s Suzanne at left. She taught an Extraordinary Business Builders class that I took a couple of years ago. It made a huge difference in my branding and the impact and success I’ve enjoyed in my business of sharing DIY publicity tips, resources, and advice.
I didn’t want to delegate the task of branding my company to anyone else. I just knew if I had the right guide, I could get the the right message and do so with a budget that didn’t break the bank. And I did with Suzanne’s help. I can honestly say that my investment in this course has had a TREMENDOUS positive impact on my business that is priceless beyond measure. And I can measure the results at the bottom line, too.
If you are wondering if your branding is on target and need a guiding hand from an expert who can help you get the message right once and for all, I can’t say enough about what this class did for me. If you visit “The N List” page at this blog, you can easily click on Get Known Now to learn more and sign up.
The next Extraordinary Business Builders class starts on February 26. Do yourself a favor and learn more about it. Now it is a year-long program that takes you from soup to nuts and includes getting the look of the blog right, social media, and even a nod to public speaking. If you act by Feb. 1, you can save $500 overall.
I came to my “Get seen, heard, and celebrated” message on Christmas Day of 2006. What a gift that was! Soon after, I shared that message in all of my materials, through this blog, my newspaper column, and just about everything else I do. It’s been a great, on-target message to share that is resonating beautifully and making an emotional connection that invites perfect clients to my service. If more perfect clients were to show up to benefit from what you offer, how much better would life and work be? Think about it.
I am proud to be one of Suzanne’s star students and success stories posted to her blog. You can have the same success if you just get into gear and sign up to benefit. You will be glad that you did. Walk, don’t run. This is well worth doing. This I know for sure.
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