September 16, 2011
Event Promotion, PR Beyond the Backyard
No Comments
During this call, you will hear from two business owners who were “newbies” to publicity just two months ago who have since taken bold action to earn decisive, stunning results in the media. You’ll learn the nitty-gritty details about how they did it and the lessons they applied to be so effective so fast. I’ll share some useful tips to guide you to make a pitch the media can’t resist so you can have what these “newbies” are having as soon as possible. And you’ll learn more about the Broadcast Your Brilliance Webinar Series starting up again on October 5, what sets it apart from other virtual workshops, and why it might be the ideal training to guide you to get seen, heard, celebrated and compensated for your expert status. It’s going to be time well spent, one and all. Here is the link to register so you can get the call in instructions.
It’s always best to tune in live because you never know what special treats might be shared that are valid just for those who show up LIVE. And, yes, the call recording will be posted within 24 hours.
By the way, I don’t just talk about preparing and sharing stories to stand out in the media, I practice what I preach. Did you see the press release I sent that landed on scores of major news media sites this week, including CNBC? Check out the story that offer tips to create your own economic recovery — especially if you are a solopreneur or independent business consultant.
September 12, 2011
PR Beyond the Backyard
No Comments
Today I received an email about media placement success that is so exciting that I just have to share it. It came from Elizabeth Venturini. She writes, ” I just received a phone call from PRWEB. This is the news agency that I used to send out the release about the Mona Lisa Code. The guy that spoke with me said he was red flagged by his manager that our release generated 191,000 placements! He said it is trending very high on Yahoo news right now. He said PRWEB has NEVER I repeat NEVER received this many placements on a single release. The guy asked me, “Tell me again who are you? And what does your husband do?” He was stunned that we made the number one news agency in Italy.”
Elizabeth learned her media relations lessons well as one of the students enrolled in the group webinar series that is gearing up to start again on October 5. Before enrolling in this course, Elizabeth didn’t know how to write a press release, write a story pitch, or respond to a reporter query. She hesitated to invest the $497 to enroll, but she took the plunge to see what she could learn and apply to her benefit. Now she is very glad that she did because the media placement results around the world have put her husband’s expertise on the map in a big way.
Bottom Line: Elizabeth jumped in to learn her lessons well, and the media results have been beyond her wildest expectations and those of the top brass at PRWeb. Today she told me a query she made has resulted in an invitation for her husband Scott Lund to appear on a radio show — www.mancow.com — that is ranked the number 4 top radio program in the country, averaging eleven to twelve million listeners daily, and heard in over 200 plus markets. Segments of the show are often replayed on fox news; cable’s number one news channel. The interview is slated for Wed. September 14, 2011.
Below is an example of how she made her approach. If you want to learn these lessons to your own benefit, enroll in the Broadcast Your Brilliance Webinar Series by 9-23-11. The course packs a punch for empowering your success in preparing and sharing your story, and the results Elizabeth has shared are powerful proof. Read the rest…
July 25, 2011
PR Beyond the Backyard
No Comments
In today’s internet age, there is a great deal of buzz about list building. The bigger your list, the greater your wealth. That is why you hear about so many courses to help you learn how to build yours.
Experts say — and I agree — that you should offer a free gift in exchange for joining your ezine in the first place. You can write articles for online article directories that invite readers to opt-in to your list. You can create auto-responders that invite new followers on Twitter to join your list. You can host teleseminars and webinars that require listeners to opt-in to benefit. You can stage a contest next time you speak live and collect business cards by permission to enter to win (and join your list.) You can create networking business cards thatq entice new people you meet to visit your site, enjoy your free gift, and benefit from your ezine. And, you can joint venture with like-minded partners who have established communities of people who can benefit from your subject matter expertise. All of these approaches work to grow your list. All of them are among the strategies I employ. My list size has doubled since January, so the results are measurable and clear.
However, if you are early on in your business and don’t yet have a big list, it can be slow going to attract joint venture partners. The big players with the big lists are likely going to be reluctant to invite you to play with them because you haven’t yet earned the influence to make an impact that they can feel in their online shopping carts.
So, with all that said, what is a business owner to do when the desire is to attract lots of interest when your own list is still small?
One idea is to issue a press release over a wire service to enjoy widespread distribution of your news. This press release should offer information that is timely, newsworthy, relevant, interesting, and remarkable as opposed to a “buy this service or product now” kind of message. If, for example, your company has something to offer that is timely for the “back to school” theme, tell that story, offer tips and information to inform the reader, and offer a way for the reader to learn even more — by opting into your ezine list to benefit from your free gift that offers a check list of everything you need to be ready for back to school with ease.
And, if you were to create a schedule of compelling news releases — perhaps once a month — to share your unfolding news with the world, readers would have additional reasons to visit your website or blog, opt-in to benefit from your ezine, and get even more familiar with the products and services you offer. Once people join your list, you can send them a series of auto-responder messages that generously share tips and resources to guide them to enjoy success with your company as a trusted resource. In short order, many of these new subscribers just might make the wise decision to become your paying clients or customers.
Does it cost a few bucks to send a press release over the wire? Yes. But look at it this way. The lifetime value of one perfect client is more than enough to achieve return on that modest investment.
I have had excellent success inviting media interviews and new ezine opt-ins by sending press releases over the wire. That is why I can make this recommendation to you with confidence. This service does a great job for me. Check it out to share your news, grow your list, and invite more perfect readers to get excited about what you have brewing.
March 17, 2011
PR Beyond the Backyard
1 Comment
In the world of publicity, timing is everything. That is why March 17 was the day to announce a new personal budgeting application for iPad to the world. You’d have to be living under a rock not to know that the iPad 2 is the shiny bright object of the moment, and that opened the door for my client Dennis Williams to “piggypack” on that news to bring his own new release into the spotlight.
With a little help from Dan Janal’s Guaranteed Press Release distribution service, Dennis’ news about CashMap is showing up at CNBC.com and Consumer Electronics Daily, among scores and scores of additional and relevant media outlets. You can even take this new personal budgeting application for a spin for free. For those for whom green is in short supply, this is cause for celebration. Read the press release for all the details.
March 9, 2011
Event Promotion, PR Beyond the Backyard
No Comments
So happy today that Marketing Sherpa published a case study of the results that flowed from the recent cause-related event to benefit Rise N Shine. The case study reveals the nitty-gritty “how to” details behind how we made the 2nd Annual Publici-Tea™ and Book Publishing Summit a success. Any business owner who wants to fill seats, deliver value on event day, and leverage the effort after the fact to invite more opportunities to be of service can learn how we did it by reading this story. Special thanks to all my event partners and co-collaborators for making this event a success. They are all proudly recognized on this page. It takes a village. Thank you all for being in mine. And, if you have a comment to share about how your business is better now since you attended the event, I’d love to hear from you!
October 26, 2010
PR Beyond the Backyard
No Comments
Today a favorable review and useful tips from Bye-Bye Boring Bio debuts to reach English speaking people in Japan.
How did this come about, you may be wondering. My short explanation is that one good thing often leads to another.
A few weeks ago, Dan Janal — founder of PR Leads — hosted me for a teleseminar during which I shared how to transform boring bios from wallpaper to wow to attract clients now. About 200 people from all over the USA and beyond tuned in to enjoy the call, including William Reed. (You can listen in to the interview by visiting this link.)
William Reed is a blogger and newspaper columnist based in Japan who writes for the Daily YOMIURI Newspaper, Japan’s largest English daily paper. He also writes blog called Entrepreneurs Creative Edge. You can check out everything William Reed has brewing by visiting his site. He tells me that combined readership of his site, blog and the newspaper is about 80,000 people.
William liked the tips and examples I shared during the teleseminar, purchased his own copy of Bye-Bye Boring Bio, and crafted a new bio to serve his interests in attracting clients and more. The lessons he learned during the process inspired him to write a column about the importance of a good bio. He also posted a five-star review about Bye-Bye Boring Bio to Amazon.
What is the big lesson here? One is that you never know how far and wide your message will carry or who will be in the audience when you speak to share your message. Put your best message forward with every audience you address because influential people are likely listening who have the power to take your message far and beyond.
Never in my wildest dreams would I have imagined that Bye-Bye Boring Bio would find an audience in Japan. Today, it has.
Thanks Dan Janal for the opportunity to share my message with your community.
Thanks William Reed for being in the audience to hear the message and for sharing it with so many more people who can benefit.
Can’t wait to see what happens next!
September 16, 2010
Event Promotion, PR Beyond the Backyard
No Comments
Yesterday the press release about Bye-Bye Boring Bio traveled far and wide, and my webmaster wasted no time capturing “screen captures” of those prestigious media logos that carried the news.
We’ll be posting these images to my online press room and sharing them in marketing materials because we know that the ink we earn today has even more value as we leverage it to earn credibility with even more people down the road.
If you want to learn more about how to make the most of YOUR press release efforts, my teleseminar interview with PR Leads Founder Dan Janal is scheduled to begin in about 45 minutes. You can still register for the call and join well over 100 people who have already done so. Why not join us! Here is the link.
September 15, 2010
Event Promotion, PR Beyond the Backyard
2 Comments
Today is the day that news about the debut of the 2nd edition of Bye-Bye Boring Bio is traveling far and wide, thanks to a Guaranteed Press Release sent over the wire this morning. Already the news has showed up on sites for CNBC.com, NPR, USA Today, and beyond. The phone has been ringing with inquiries, the online shopping cart has been active with orders, and a prestigious business journal has asked to review the product. It’s all good, and it’s only 10:30 a.m., so the day is young.
Would I love for the Red Sea to part and have thousands of people beat a path to my online shopping cart to buy? Of course. But to tell you the truth, that isn’t my expectation.
I issued this press release today because I want to invite new potential clients to sample the content I share, become members of my community, and get to a place of like, trust, and respect so when they are ready for what I offer, I am the first on their consideration list. Having news about my company show up on the sites for prestigious media outlets gives me bragging rights I didn’t have prior, and that helps differentiate my offerings from those operating in obscurity.
This is a long distance race I am running here. I don’t expect leaps and bounds progress. I am paving a path for slow and steady success that is built one deliberate step at a time.
What I know for sure is that the second edition of Bye-Bye Boring Bio is the only guide of its kind that is focused squarely on helping solopreneurs get seen, heard, celebrated and compensated for their expert status. It will continue to find its audience among the 27 million folks doing business in Free Agent Nation. Over time, people will come to view me as the expert who serves in this capacity. Whether folks purchase the Bye-Bye Boring Bio system, enroll in one of my Bye-Bye Boring Bio Action Workshops, engage me to perform their Extreme Bio Makeovers, or invite me to bring my workshops or my keynote presentations to much larger audiences by teleseminar, webinar, or live presentation, I am here to serve. I’ll continue to do my part to banish boring bios forever so more people can attract more of the right opportunities to make their unique and well compensated contribution to the marketplace.
Now, thanks to my Guaranteed Press Release, a great many more people know that I am here to help. Rome wasn’t built in a day. It happened brick by brick. It’s all good.
If you want to learn more about how to use Guaranteed Press Releases to build the buzz about what you have brewing, be sure to register for tomorrow’s call with Dan Janal at 10 a.m. PST. I’ll be interviewing Dan Janal about this very program. Spaces are filling fast, so be sure to claim yours by registering at this link.
By the way, the September 17 Bye-Bye Boring Bio Action Workshop is sold out, and we are accepting registrations for the October 17 and November 12 dates. If you are ready to transform your boring bio from wallpaper to wow, register today.
August 20, 2010
PR Beyond the Backyard
No Comments
If you’ve been looking for the perfect solution to ease your needs to meticulously accurate transcription of meeting notes, audio files, and the link, today’s news from ScribeRight Transcription Agency comes just in time to make your life a whole lot easier.
CEO Lisa Pike and I have been friends and colleagues for a wonderful while, and I always turn to Lisa and her able team for transcription services that are fast, accurate, and fairly priced. Her company has a decade of service to the medical community. With the launch of the new portal to serve non-medical clients, ScribeRight is poised to share its gifts with a great many more clients who can benefit from their talents as I have and do in preparing teleseminar transcripts for you.
I never recommend a product or service I don’t use and know to be fabulous. ScribeRight gets my highest recommendation.
By the way, Lisa used PRWeb to release the news in her own backyard and beyond, and I hope the world beats a path to her door.
June 20, 2010
PR Beyond the Backyard, Publici-Tea™ Graduate Success Story
No Comments
At 23 years of age, Professional Organizer and Founder of Simply Efficient Kammie Lisenby has more poise than people twice her age. And she has big intentions. She attended the Oprah Winfrey Live Your Best Life Weekend Celebration in NYC and took advantage of a “live” opportunity to share her dreams with the producers of the new Oprah Winfrey Network. Guess what? A portion of her audition was featured in a promotional trailer sent to the entire Oprah mailing list yesterday, bringing her infectious energy and message to a very wide audience. Here is a link to the video so you can check it out.
And, she is making some magic happen in her business, too. I just received this email from Kammie yesterday:
Hi Nancy!
I had to share my exciting news with you. Since spending our time together at the Build YOUR Buzz All Day Publici-Tea™ Retreat, I’ve been busy implementing your advice about getting clear and consise about my message and my offerings. Just this last week, I welcomed seven new leads, one clean sweep and four repeat clients!
Big virtual hug to you.
Kammie
Something about Kammie that you may not know is this. Kammie once was a Sea Gal cheerleader who danced in inspired synchronicity to bring football fans to their feet. Today, she guides desperate and disorganized housewives to turn chaos into divine order, while giving their families reason to stand up and cheer. It is a beautiful thing.
Congratulations to you, Kammie, for acting on your plans so you can get seen, heard, celebrated and COMPEN$ATED in powerful, welcome ways. That offers a Simply Efficient cause for celebration!
« Previous Entries
