Discouraged Former Real Estate Investor Finds Riches in Sassy Novelty Item — It Takes Balls to Golf

The media loves a rags to riches story, and I had the opportunity to work with a new entrepreneur last week with a very timely, relevant and entertaining story to tell.

Who among us hasn’t been impacted by the challenging economy?  Doug Baker, a former real estate investor, was discouraged when his house flipping business was turned on its side as a consequence of the dramatic changes in the real estate market.  Discouraged and dismayed, he followed advice his wife Sandra gave him.  She said, “Follow your heart.  Figure out a way to make a living doing something you love.”

As it turned out, what Doug loves is the game of golf.  One morning, he woke up with an “aha” moment to create “My Sack.”  Today, the company is on track to generate $1 million in revenues.    Read the press release below for more details and inspiration that anything is possible, if you just allow yourself to think creatively, act decisively, add value to the marketplace — and have a little fun.   And, if you are looking for a playful and affordable gift to share with the golfer in your life this Valentine’s Day, MySack could be just the ticket!

By the way, if you need help turning your “aha” moment into a media opportunity, check out the “Rent Nancy’s PR Brain” service.   That’s what Sandra and Doug Baker did, and they are smiling now.

FOR IMMEDIATE RELEASE

Contact:   Sandra Baker or Doug Baker,  801-391-7515
doug@mysack.com or sandy@mysack.com

(or call Nancy Juetten, 425-641-5214 or send email at nancy@nsjmktg.com if Sandra or Doug aren’t available.)

My Sack Has “Cutest Gift for Men” in the Bag, According to Hallmark Buyers at Altanta Gift Show

Discouraged Former Real Estate Investor Finds Riches in Sassy Novelty Item

(Atlanta, GA - January 14, 2010) — A new novelty item for golfers took the January 2010 Atlanta Gift Show by storm when “My Sack” came out of the bag in a big way, Founder Doug Baker quipped today.  Baker is founder of My Sack, the original ball holder (www.mysack.com).

Gift buyers from Hallmark stores and beyond called ‘My Sack’ the unexpected darling at the gift show,”  Baker said.  Gift buyers from Hallmark and scores and scores of boutique chain retailers and gift stores are placed orders valued at almost $70,000 in sales in a single weekend at this show.  Based on the sales momentum achieved since the product first debuted in July of 2009 at their first Atlanta Gift Show, Baker is optimistic that “My Sack” is on its way toward achieving $1 million in sales for 2010.

“That is great news for him as well as for women everywhere who are looking for the a show-stopping gift to delight their golfing husbands this Valentine’s Day. The picture tells the story about what this item is quite well.  Within the sack are two logo-adorned golf balls and the message, “It Takes Balls to Golf.”

MySack is crafted using high-quality, ultra-suede fabric and industrial-strength stitching.  It has a heavy-duty velcro enclosure and sturdy clasp which are both double-stitched to ensure longevity.  All logos are embroidered (except custom-ordered corporate logos).  MySack was designed to ensure laughs and durability for years to come. My Sack retails for $14.99.

Prior to launching ‘My Sack,” Baker was in the business of real estate investing and flipping homes.  When the market fell out, his business did, too.  Discouraged and dismayed, he searched for inspiration to create a new way to serve the marketplace.  An avid golfer, he woke up one morning with his “aha” moment.  Why not create a useful ball holder that could also lift spirits for those hoping to swing the club for a win next time.”

Baker said the product was in four stores in June of 2009.  In August, MySack was in 36 stores.  By December, 120 stores were carrying the product.  By January, well over 500 stores are carrying the product.

Baker said, “My story offers timely inspiration to those many thousands of Americans who are discouraged, underemployed, or out of work.  You really can live your dream if you just set aside your disappointment and let your imagination take flight.  You just might find a hole in one.”

Baker also offers an extraordinary guarantee for this remarkable product.  He says, “I am so confident that MySack will be a hit in your retail store, as it has for others, I will guarantee that if you are not pleased with the sales of MySack after days, I will buy back the display and all unsold items from you.  I can only do this because of the history and success that we have seen so quickly with MySack.”

This guarantee applies with purchase of the $39.00 display which includes three free MySacks (retail value $42.00) to offset display cost.  Call or email us for pricing info. Doug Baker is available for media interviews.  Call Doug at  801-391-7515.  Reporters and bloggers seeking product samples to feature in Valentine’s Day Gift Guides are encouraged to get in touch, request samples, and share the news with their followers.

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Good Housekeeping, Woman’s World & AARP Magazine Give Insider Tips on Getting Product Publicity - Tomorrow!

I’d have to say my subscription to Gift List Media last year was one of the key contributors to the fabulous national media placements I earned for Seattle Chocolate Company in 2008.  And the best of all of them was none other than O The Oprah Magazine for October.  I even explain how I did this in a video, which you can view right here: Seattle Chocolates and O Magazine

Many of these placements resulted from me seeking out the perfect product placement opportunities and sharing them with the editorial decision makers I learned about while using my Gift List Media subscription.  There is nothing quite as credibility-building as earning Oprah’s attention, and many business owners have attributed millions of dollars in sales from media placements just like this.

My colleague, public relations specialist Margie Zable Fisher, of Zable Fisher Public Relations, would like to help you do that — quickly, easily, and most importantly, inexpensively.

Now most people don’t wake up one day, make a call, and get their products in O Magazine, or Good Housekeeping, or Woman’s World. But after years of doing this, and getting thousands of publicity placements for her clients, Margie Zable Fisher has learned some pitching secrets and tips, to help you make that happen.

Of course she knew you’d also love to hear from actual Magazine Editors from top media outlets, so she asked some to participate on this call.

Announcing her New Teleseminar:

TOMORROW - Live, Wednesday, May 20, 2009 - 2 - 3 p.m. Eastern Time

Ready to sign up now? Sign up here.

Margie put this teleseminar together in May because that’s when she starts her big push for fourth quarter holiday gift guide placements, since many top media outlets have a six or seven-month lead time for gift guide submissions. But here’s what you may not know.  These same Magazine Editors are responsible for product publicity throughout the year, as well as fourth quarter holiday gift guides.

You will learn:

• What types of products top magazines are looking to feature
• What to include in a pitch to get the attention of top Magazine Editors
• How to find the right media contacts to pitch your product to
• The five pieces of information you must include in your pitch to make it successful
• Examples of successful product placements - and why they got in
• And much more!

Questions and Answers:

Q. I Can’t Attend Live - Can I Get It as an Audio Download with Electronic Transcript?
A. Yes, you will get the Audio Download and Electronic Transcript if you sign up before the May 20 live teleseminar, but she may not be offering it after that.

Q: Is there a money-back guarantee?
A: Yes. You can use this information for thirty days, and if you don’t see the value, just let Margie know, and she’ll refund your money, no questions asked.

So, while this teleseminar can be worth thousands of dollars to you, you can get it for a ridiculously low price of $99, and a 30-day money-back guarantee.

If you could spend $99 to learn how to be successful with Gift List Media and earn YOUR place in O The Oprah Magazine, that would be a pretty amazing return on your teleseminar investment and whatever you pay to subscribe to Gift List Media.  For my money, it’s a no brainer.  It’s the best money you can spend.

After all, no one ever regrets being seen, heard, and celebrated in O The Oprah Magazine and the other well read magazines that we all love to read and share with others.   Would it help your business to earn this kind of publicity?  If so, what are you waiting for? Sign up now.

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