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	<title>Nancy Juetten&#039;s Main Street Media Savvy Blog &#187; Seattle Chocolate Company</title>
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	<description>do-it-yourself publicity tips, resources, and success stories</description>
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		<title>&#8220;Skittles.  It&#8217;s What&#8217;s for Dinner&#8221; &#8211; That&#8217;s a Sound Bite!</title>
		<link>http://www.mainstreetmediasavvy.com/skittles-its-whats-for-dinner-thats-a-sound-bite/</link>
		<comments>http://www.mainstreetmediasavvy.com/skittles-its-whats-for-dinner-thats-a-sound-bite/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 22:19:55 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Be Heard]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Jean Thompson]]></category>
		<category><![CDATA[Main Street Media Savvy]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=2033</guid>
		<description><![CDATA[I&#8217;ve decided to celebrate memorable sound bites I read in the media as a way to draw a distinction between &#8220;boilerplate&#8221; comments and &#8220;really great&#8221; comments. For example,  this one  &#8212; &#8221;Skittles.  It&#8217;s What&#8217;s for Dinner&#8221; &#8211;  is one that captured my attention in an article about the proposed new candy tax.  Being a huge [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Seattle Chocolate Company CEO Earns Front Page Business Feature in Puget Sound Business Journal</title>
		<link>http://www.mainstreetmediasavvy.com/seattle-chocolate-company-ceo-earns-front-page-business-feature-in-puget-sound-business-journal/</link>
		<comments>http://www.mainstreetmediasavvy.com/seattle-chocolate-company-ceo-earns-front-page-business-feature-in-puget-sound-business-journal/#comments</comments>
		<pubDate>Sun, 02 Aug 2009 07:55:49 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[DIY Publicity Tip]]></category>
		<category><![CDATA[Jean Thompson]]></category>
		<category><![CDATA[Puget Sound Business Journal]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1598</guid>
		<description><![CDATA[Seattle Chocolate Company Owner and CEO Jean Thompson looks fabulous wrapped in a Seattle Sounders scarf as she shows off her company&#8217;s new chocolate bars that highlight a new licencing agreement with the hottest soccer team on Earth in this front page business story in the Puget Sound Business Journal.  The photo was taken by [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Story Pitch to Associated Press Delivers Ink to Main Street Media Savvy in Washington Post and Well Beyond</title>
		<link>http://www.mainstreetmediasavvy.com/story-pitch-to-associated-press-delivers-ink-to-main-street-media-savvy-in-washington-post-and-well-beyond/</link>
		<comments>http://www.mainstreetmediasavvy.com/story-pitch-to-associated-press-delivers-ink-to-main-street-media-savvy-in-washington-post-and-well-beyond/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 23:32:25 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Media Savvy 101]]></category>
		<category><![CDATA[PR Beyond the Backyard]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Associated Press]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[Main Street Media Savvy]]></category>
		<category><![CDATA[PR Leads]]></category>
		<category><![CDATA[the Washington Post]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1585</guid>
		<description><![CDATA[I love ProfNet.  The media queries come to my in-box.  I reply to those that are a fit for my commentary.  And media results flow.   This time, my own name and company name got the ink in the Washington Post and well beyond, thanks to a story by a reporter for the Associated Press. The [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Good Housekeeping, Woman’s World &amp; AARP Magazine Give Insider Tips on Getting Product Publicity &#8211; Tomorrow!</title>
		<link>http://www.mainstreetmediasavvy.com/good-housekeeping-woman%e2%80%99s-world-and-aarp-magazine-give-insider-tips-on-getting-product-publicity/</link>
		<comments>http://www.mainstreetmediasavvy.com/good-housekeeping-woman%e2%80%99s-world-and-aarp-magazine-give-insider-tips-on-getting-product-publicity/#comments</comments>
		<pubDate>Tue, 19 May 2009 15:57:30 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Event Promotion]]></category>
		<category><![CDATA[product publicity]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Margie Zable Fisher]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1421</guid>
		<description><![CDATA[I&#8217;d have to say my subscription to Gift List Media last year was one of the key contributors to the fabulous national media placements I earned for Seattle Chocolate Company in 2008.  And the best of all of them was none other than O The Oprah Magazine for October.  I even explain how I did [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Drive Traffic &amp; Build on Product Passion with a Contest: Seattle Chocolate Co. Mother&#8217;s Day Example</title>
		<link>http://www.mainstreetmediasavvy.com/drive-traffic-build-on-product-passion-with-a-contest-seattle-chocolate-co-mothers-day-example/</link>
		<comments>http://www.mainstreetmediasavvy.com/drive-traffic-build-on-product-passion-with-a-contest-seattle-chocolate-co-mothers-day-example/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 17:36:29 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Fleurish Hat Box]]></category>
		<category><![CDATA[ProfNet]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1371</guid>
		<description><![CDATA[If you have a product to share that is perfect for Mother&#8217;s Day, why not reach out to bloggers and offer your products as a blog giveaway prize? One way you can do that is by signing up and making your products available for review via BloggerLinkUp, a new and free service that debuted on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Craving All Natural Chocolate Bunnies for Easter? Get Free Shipping on Seattle Chocolate Company All Natural Bunnies and More When You Order by April 12</title>
		<link>http://www.mainstreetmediasavvy.com/craving-all-natural-chocolate-bunnies-for-easter-get-free-shipping-on-seattle-chocolate-company-all-natural-bunnies-and-more-when-you-order-by-april-12/</link>
		<comments>http://www.mainstreetmediasavvy.com/craving-all-natural-chocolate-bunnies-for-easter-get-free-shipping-on-seattle-chocolate-company-all-natural-bunnies-and-more-when-you-order-by-april-12/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 16:27:11 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Seattle Chocolate Company]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1330</guid>
		<description><![CDATA[If shopping for your Easter chocolate &#8212; and Mother&#8217;s Day Gifts, too &#8212; is high on your priority list, visit the online store for Seattle Chocolate Company.  You&#8217;ll find adorable, all natural chocolate bunnies to delight the kids and a whole lot more to make yourself happy.   And, when you place your $75 orders by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Want More Prosperi-Tea? Here&#8217;s a Fun Way to Get What You Crave, Learn DIY Publicity Tips, and More.</title>
		<link>http://www.mainstreetmediasavvy.com/want-more-prosperi-tea-heres-a-fun-way-to-get-what-you-crave-learn-diy-publicity-tips-and-more/</link>
		<comments>http://www.mainstreetmediasavvy.com/want-more-prosperi-tea-heres-a-fun-way-to-get-what-you-crave-learn-diy-publicity-tips-and-more/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 17:16:16 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Be Heard]]></category>
		<category><![CDATA[Cause Related Marketing]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[DIY publicity]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[Publici-Tea™-TO-GO! Gift Bundle]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1253</guid>
		<description><![CDATA[Right about now, just about everyone wants more Prosperi-Tea, and I am launching a fun contest for this week to bring more of it your way.  Here is how it works. Make a post to this blog between now and March 20, 2009 about why your business needs to invite more Prosperi-Tea through the power [...]]]></description>
		<wfw:commentRss>http://www.mainstreetmediasavvy.com/want-more-prosperi-tea-heres-a-fun-way-to-get-what-you-crave-learn-diy-publicity-tips-and-more/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Seattle Chocolate Company a &#8216;Top Sweet&#8217; Winner in March Issue of Seattle Metropolitan Magazine</title>
		<link>http://www.mainstreetmediasavvy.com/seattle-chocolate-co-comes-out-a-winner-in-march-issue-of-seattle-metropolitan-magazine/</link>
		<comments>http://www.mainstreetmediasavvy.com/seattle-chocolate-co-comes-out-a-winner-in-march-issue-of-seattle-metropolitan-magazine/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 22:20:16 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Awards PR]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[DIY Publicity Tip]]></category>
		<category><![CDATA[Seattle Metropolitan Magazine]]></category>
		<category><![CDATA[What Happiness Tastes Like™]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1227</guid>
		<description><![CDATA[It&#8217;s definitely good news when one of Seattle&#8217;s most beloved and well-read lifestyle magazines celebrates the top sweets worthy of their affection on the cover.  The even better news is that Seattle Chocolate Company earned first runner up honors in the milk chocolate and chocolatier&#8217;s choice competition for its Meltaway Mint and Perfect Peanut Butter [...]]]></description>
		<wfw:commentRss>http://www.mainstreetmediasavvy.com/seattle-chocolate-co-comes-out-a-winner-in-march-issue-of-seattle-metropolitan-magazine/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How I Earned Publicity for Seattle Chocolate Co. Plus Video Tips to Guide Your DIY Publicity Effort</title>
		<link>http://www.mainstreetmediasavvy.com/how-i-earned-publicity-for-seattle-chocolate-co-plus-video-tips-to-guide-your-diy-publicity-effort/</link>
		<comments>http://www.mainstreetmediasavvy.com/how-i-earned-publicity-for-seattle-chocolate-co-plus-video-tips-to-guide-your-diy-publicity-effort/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 19:54:24 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[PR Beyond the Backyard]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Video PR]]></category>
		<category><![CDATA["Get Booked on Oprah Expert" Susan Harrow]]></category>
		<category><![CDATA[DIY publicity]]></category>
		<category><![CDATA[Gift List Media]]></category>
		<category><![CDATA[Publici-Tea™ Workshop]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1224</guid>
		<description><![CDATA[Not everyone learns best by reading, so today I am offering a quick YouTube video to make it easy for you to learn essential do-it-yourself publicity tips and tools to help you earn a media placement a widely circulated magazine such as O The Oprah magazine. This video was taken by Get Booked on Oprah [...]]]></description>
		<wfw:commentRss>http://www.mainstreetmediasavvy.com/how-i-earned-publicity-for-seattle-chocolate-co-plus-video-tips-to-guide-your-diy-publicity-effort/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trying to Decide about Becoming a Columnist at Examiner.com? Here are Links to Help You Decide.</title>
		<link>http://www.mainstreetmediasavvy.com/trying-to-decide-about-becoming-a-columnist-at-examinercom-here-are-links-to-help-you-decide/</link>
		<comments>http://www.mainstreetmediasavvy.com/trying-to-decide-about-becoming-a-columnist-at-examinercom-here-are-links-to-help-you-decide/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 01:25:31 +0000</pubDate>
		<dc:creator>NancyJ</dc:creator>
				<category><![CDATA[Blogging Basics]]></category>
		<category><![CDATA[Seattle Chocolate Company]]></category>
		<category><![CDATA[Betsy Talbot]]></category>
		<category><![CDATA[DIY]]></category>
		<category><![CDATA[DIY publicity]]></category>
		<category><![CDATA[do-it-yourself publicity]]></category>
		<category><![CDATA[do-it-yourself publicity expertise]]></category>
		<category><![CDATA[Examiner.com]]></category>
		<category><![CDATA[Jeff Jarvis]]></category>
		<category><![CDATA[Seattle Chocolate Company CEO Jean Thompson]]></category>
		<category><![CDATA[What Would Google Do?]]></category>

		<guid isPermaLink="false">http://www.mainstreetmediasavvy.com/?p=1159</guid>
		<description><![CDATA[If you have been pondering making your pitch to become a new columnist/blogger for Examiner.com, check out this article I stumbled upon that offers one reporter&#8217;s view of the opportunity.  Be sure to read the reader comments in response to this post to appreciate the more complete picture. For my two cents, consider if posting [...]]]></description>
		<wfw:commentRss>http://www.mainstreetmediasavvy.com/trying-to-decide-about-becoming-a-columnist-at-examinercom-here-are-links-to-help-you-decide/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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