Dear Publicity Seeking Business Owner,

• Do you want to get known as an expert, pitch an article the media can’t resist, and learn and apply powerful, effective AFFORDABLE ways to promote your products, services, ideas, or cause in your own backyard…or beyond?
• Do you have a fabulous story to share with the media that could serve others and fuel your own path to greater prosperity?
• Would you be thrilled to know that you can learn the essentials and actually get seen, heard, and celebrated in the media for your winning ways when you just get into action?
• Does the concept of “more success with greater ease” resonate with you, now more than ever?
• And would you be happy to learn that you can get the job done without breaking the bank?

It’s all within reach using the Media-Savvy-to-Go Publicity Toolkit as your guide and a wise investment of less than $100.

All the experts say the way to promote these items is to write long sales letters that go into exhaustive detail about why this kit is a fabulous tool and why you should buy it. I say, “To heck with those experts.”  My approach is to speak candidly with as much authenticity as I can muster. That’s what works for me as a work-in-the-trenches publicist on behalf of world class, quality companies like Seattle Chocolate Company, Affirmagy, Olympic Hot Tub Company and more. And it should work here if I do my job right.

So, with that said, you are invited to get empowered with the essential tools, resources, and inspiration to earn your own publicity without spending a fortune or spinning your wheels.  With the economy giving everyone a good run for the money, the timing to get into the DIY publicity game could not be better.   Best of all, your business will take flight with the power and impact of free publicity when you get into inspired action.

Everyone deserves to be seen, heard, and celebrated for the contributions they are making to the marketplace and the world, and I want to make that as easy for you as possible.   To make that happen, I created the Media-Savvy-to-Go Publicity Toolkit.

The Media-Savvy-to-Go Publicity Toolkit is an information-packed, practical, step-by-step guide that shows how to use the power of free publicity to your buzz building advantage. I created this toolkit based on my real life experience pitching stories successfully to the local and national media. I’ve been making magic happen in the media for my clients and my own firm since 1997, so I know what I am talking about.

Just this year, I’ve earned media placements for Seattle Chocolate Company in national magazines including O The Oprah Magazine, More, and Success following the same approaches I explain in the Media-Savvy-to-Go Publicity Toolkit.   This is in addition to earning local publicity and article placements for clients big and small in newspapers like the Seattle Times, the Seattle Post Intelligencer, the Puget Sound Business Journal, the Snohomish County Business Journal, the Bellevue Reporter, and beyond.

The heart-felt ‘thank you’ notes I have posted to my office bulletin board from happy customers from all over the USA and beyond who have put this tool to the test and earned winning media results is just one demonstration of proof to that point. Whether you want local or national publicity placements,  I know this information delivers the goods. It will work for you, too.

Whether you have just escaped from cubicle nation to finally launch a business of your own, are running a business with good traction in the marketplace, or are running company that is earning millions of dollars in annual revenues, the essentials of effective do-it-yourself publicity are well within your reach. Most importantly, the rewards are certainly well within your grasp. It’s just a matter of getting into inspired action and spending some quality, consistent time in the media relations game. Just an hour a day can deliver meaningful dividends in the media if you use it wisely.

What I want for you and all of my clients is to get seen, heard, and celebrated for your winning ways with the media propelling your story forward. I want you to attract more of the right customers to your door. And I want you to be empowered to achieve those results with ease and under your own power. If that sounds good to you, you’ll love what the Media-Savvy-to-Go Publicity Toolkit can do for you.

In short order, you’ll learn:

4 proven ways to create a story hook that media will find irresistible

What you should never, ever say to a reporter if you want to be taken seriously

A simple formula to develop your “claim to fame” (and make sure it’s newsworthy)

Tips the pros use to prepare their clients for interviews that deliver instant fame (so you never miss an opportunity to keep your name in front of your audience)

Insider tips for what to do when you are left out of a story (something few publicists will ever admit)

How to avoid the one type of quote that is absolutely guaranteed to kill your credibility

21 essential elements of a publicity-ready website

How to gain credibility through by-lined articles (even if you’re not a professional writer)

Creative interactive exercises sure to banish writers block (so you’ll never again waste time staring at a blank screen)

44 techniques anyone can use to brainstorm winning headlines that will earn “ink” for your article ideas

Essential tips to turn your formal bio into a quotable statement that screams credibility and invites new business conversations

How you can get quoted widely as an industry expert (so you enhance your value among clients, colleagues and referral sources)

9 ways to grow your business by winning media supported contests

And, if you want even more information, you can visit my DIY Publicity blog regularly and benefit from even more tips and information to support your success - without spending a dime!

Hi, I’m Nancy Juetten. I’m living proof that these techniques work. I’ve followed my own advice to earn a fabulous local reputation in the Seattle area and a growing national reputation for publicity excellence and DIY publicity expertise.

• Today, I’m a “Media Savvy” columnist for the Puget Sound Business Journal. (You can sample my latest columns by signing up for my Media-Savvy-to-Go ezine, and 25 of them will be sent to you immediately by digital download!)
• I get radio interview requests monthly to contribute tips and resources to empower the success of business owners everywhere.
• Nationally known PR experts such as Susan Harrow, Dan Janal, Kathleen Gage, and Michelle Tennant  invite me to contribute content to their webinars, teleseminars, and e-books to add value for their audiences.
• Folks are lining up to register for my very popular Publici-Tea™ Workshops, and I’m taking them on the road to Bainbridge Island, Mercer Island, Tacoma, Portland, OR… and beyond to accommodate demand. (If that sounds good to you, let’s talk!)
• My 2009 speaking calendar is brimming with new opportunities to share the DIY publicity message with others (and I welcome more!)
• The term “do-it-yourself publicity” returns high Google rankings directing people to my expertise, resources, and DIY blog.
• Business is booming, even in this challenging economy.
• Clients big and small are singing my praises, making me glad I found a way to contribute to their success as I have so far.

These rewards have flowed my way because I have followed my own DIY publicity advice.  If you are a  practical money manager — and who isn’t in this day and age? — you want to put your money where it will do the most good and deliver impact where it is most needed.

That is why publicity is my favorite tool in the business building tool chest.

Now, everything I have put in practice to build my own buzz and the buzz for my quality clients is yours to apply to your own publicity-seeking advantage.  You can use the same approaches to earn favorable publicity for your own products, services, ideas or cause.  It’s just a matter of getting into the game!

Here’s What You Get in the Media-Savvy-to-Go Publicity e-Toolkit Media-Savvy-to-Go Workbook Over 20 forms and checklists you can use to create your own publicity materials Examples of pitches and news releases from actual successful campaigns Articles and tips to create Internet buzz 3 Publicity Insider Special Reports 97 Powerful Ways to Profit from Free Publicity 50 Powerful Publicity Boosters to Build Your Business How to Pitch an Article the Media Can’t Resist Three Engaging and Informative MP3 Files to Inspire Your Do-It-Yourself Publicity Success in Your Own Backyard and Beyond: The Deadly Sins of Media Relations and Why to Avoid Them Why Connecting One-to-One and One-to-Many is the Key to Doing More of What You Love Get Your Sound Bites in Order for Oprah … or the Media in Your Own Backyard teleconference with PR Secrets CEO Susan Harrow and me, plus the written transcript so you can easily follow along as you listen GET MEDIA SAVVY, The Ultimate eGuide to Promote Your Products, Services and Ideas to the World. It’s filled with advice from 14 Experts on Media Marketing and Public Relations Promotions, including Raleigh Pinskey, Shannon Cherry, Rhonda Day, Catherine Franz, Dina Giolitto, Paul Hartunian, Penny Haynes, Michelle Howe, Annie Jennings, Meredith Pond, Lori Prokop, Heidi Richards, Rosalind Sedacca, and me. Why wait? Click here to start using the Media-Savvy-to-Go Publicity Toolkit to generate your own publicity blitz What’s your investment? If you were to purchase every item within this kit on an a la carte basis, your investment would be well over $215. When you purchase the toolkit, you get EVERYTHING for just $97. I price this kit this way so dollars aren’t an issue about whether or not you buy it. I want you to have the information and apply it to earn winning media coverage in your own backyard and beyond. It’s just that simple. Wouldn’t it be fabulous to invest less than $100 to support your business and be immediately empowered to earn that investment back with your first media placement? That’s a fraction of what you would pay to engage a PR agency to take a brief phone call with you. And, the best thing about it everything you need to know to really get into action and make some noise is included! (And, if you need some extra help, you can always rent my PR brain by the hour to get the guiding hand you need.) What I know for sure is this. Once you’ve experienced the thrill of earning free publicity, you won’t want to stop. The recognition is just too darn intoxicating. And, when you keep at it, you’ll have fabulous media successes that will fuel even more media wins and even greater prosperity. One good thing will lead to another, and you’ll have made it happen for less than $100 and some consistent, focused time and attention applied towards your buzz building goal. Right now, every dollar you spend needs to work harder than ever. This investment in the Media-Savvy-to-Go Publicity Toolkit will likely be the best $100 you’ve invested in your business in a while. Why not treat yourself and your publicity-worthy business to the gift of the Media-Savvy-to-Go Publicity Toolkit and activate the power of free publicity to build the buzz you crave and deserve for your winning business idea? Based on hundreds of happy customers that have come before you, I know you’ll be glad that you did. Your purchase is fully guaranteed. I assume all the risk. If you are dissatisfied for any reason, within 6 months of your purchase, I will cheerfully refund your money with no hassle. Yes Nancy! I want the Media-Savvy-to-Go Publicity e-Toolkit and all the great bonuses delivered immediately by digital download: Only $97 - Download now Nancy, I would rather have the print materials and CD’s to serve as valuable desk references forever. I can’t wait to read the spiral bound workbook and three Publicity Insider special reports. I love the convenience of being able to listen to the bonus CD’s while driving around town. This toolkit will ship within 48 hours and be the one I really use to get seen, heard, and celebrated in my own backyard and beyond through the power of publicity. Just $97 - Send me the print stuff Really Cool Offer - When you are ready to enroll in the Publici-Tea™ Workshop, I’ll reduce your event registration by the amount you paid for your toolkit when you call me at 425-641-5214 or send me an email with your desire to register.  During the workshop, I’ll bring the information alive in ways that are laser focused to your needs, and you won’t be able to stop yourself from writing articles, pitching stories, and celebrating your media wins! Read On to Learn What Business Owners, Business Journal Editors, and PR Experts Say About the Media-Savvy-to-Go Publicity Toolkit: “When the conversation turns to publicity experts, Nancy’s name comes up first - and for good reason. Nancy’s clients achieve the kind of success most of us only dream of. She knows how to gain a deep understanding of their business and then craft a story that magically meets the needs of the media that day.” — Lauri Jordana, President, Conexion Marketing, Seattle, WA “Nancy has parlayed her Bellevue-based business into one of the region’s most successful enterprises by offering practical insights to help other companies tell their stories and build their brands…” — John Wolcott, Editor, Snohomish County Business Journal, Everett, WA “When we followed Nancy’s advice, Olympic Hot Tub Company earned more media placements in 2006 and 2007 than in the past five years combined. Our employees told us they were proud to work for such a well-known company! And as we began to get coverage, reporters began calling me directly, giving us even greater visibility without effort.” — Alice Cunningham, Co-Owner, Olympic Hot Tub Company, Seattle, WA “By using just a few of Nancy’s Media Savvy tips, I’ve dramatically inceased the number of visits to my Website. I couldn’t be happier.” — Mikelann Valterra, Founder, The Women’s Earning Institute, Ballard, WA “We read a lot of e-books. Nancy Juetten’s Media-Savvy-to-Go is the first one we’ve recommended.” — Amy Stumpf, President, THE GIFT LIST, La Canada, CA “…without a doubt, the perfect bible for any small/medium business.” — Sindy M. Todo, Todomojo, Seattle, WA “A great e-Toolkit for the company on a budget.” — Chris Falco, CPA, CBI, Falco Sult & Company, PS Redmond, WA

Not Yet Ready to Buy Right Now? Join Our Ezine Email: Subscribe and Get a FREE bonus report! Afraid of Blogging? Get Nancy’s FREE Report to Help You Get Over Your Fear So You Can Build the Buzz and Grow Your Business Now!