Media of all types need support or they cannot survive. Many ‘niche’ outlets like Bellevue Business Journal do offer exposure that can not be had elsewhere, but if we don’t get support from the businesses, organizations and community we serve, the service cannot be continued.

Many publications like BBJ offer editorial options for our advertisers – and we are now offering clients the ability to have an article or even a monthly column printed – without having to pay for an additional ad contract.

Just as big an issue in the print media biz is how publications can add value for their advertising clients. I think it is very important for media (and all businesses) to be active in social media, which I have found to be of great benefit to our clients.